10 Best Fashion Blogs to Follow for Latest Trends In 2024 (2024)

Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well. – Vivienne Westwood

Whether you’re a busy freelancer, a web designer, a stay-at-home mom, or a college student, fashion is a powerful tool to elevate your everyday life.

Fashion is NOT just about the latest trends; it’s a way to express yourself and feel confident. Being average is always boring and the joy of dressing is really an art.

Want to become more stylish? You can choose to hire a professional fashion designer or do it yourself.

So, if you are looking for effortless ways and ideas to become more fashionable, we have a curated list of the best fashion blogs to guide you. These fashion blogs aren’t just about the latest trends; they’ll show you how to explore new outfit ideas, learn how to style what you already own and build confidence through style.

Let’s dive into these blogs and discover your unique style!

Quick note: Do you want to start a blog? Here’s a simple step-by-step tutorial on starting your own blog within 10 minutes.

10 Best Fashion Blogs from Top Fashion Bloggers In 2024

1. Atlantic-Pacific

Who runs this fashion blog?

Blair Eadie owns Atlantic-Pacific, a beauty and lifestyle blog launched in 2010 as a passion project.

She keeps trying different products, from skincare to makeup and gives you the best advice on fashion and beauty.Eadie is also one of the most popular fashion bloggers who has nearly 2 million Instagram followers.

Why should you follow this fashion blog?

Eadie’s passion for makeup and beauty is why you should read her blog. Need ideas on how to put together an appealing look? Atlantic-Pacific offers hundreds of outfit ideas for any occasion.

If you’re looking for a one-stop fashion blog that covers everything from beauty to fashion to travel, lifestyle tips, and beauty trends, you should check out the Atlantic-Pacific fashion blog.

The best part? The founder of this blog, Eadie, has worked with top luxury brands like American Express, Omega, Fairmont, Range Rover, and Veuve Clicquot – so she knows the advice she shares on the blog.

👉 Follow on Instagram: 1.9 Million Followers

2. We Wore What

Who runs this blog?

Danielle Bernstein, a prominent American fashion designer, founded this blog in 2011. She has taken it from zero to hero in the last few years. Now, over 3.3 million people follow her on Instagram.

This is a must-read fashion blog if you want to explore beauty tips, travel adventures, and lifestyle hacks alongside the fashion content.

Why read the We Wore What fashion blog?

You will get the latest reviews on the fashion products you would love to use, so you can save money before investing in them.

If you’re looking for an ultimate shop for all things fashion, beauty, travel, and lifestyle curated by the influencer herself – you must follow the We Wore What fashion blog.

👉 Follow on Instagram: 3.3 Million Followers

3. Who What Wear

Who runs this blog?

Who What Wear is a fashion website that started as a fashion newsletter launched by co-founders Katherine Power and Hillary Kerr in 2006. This website is now an Independent Press Standards Organisation member offering digital fashion, beauty, and lifestyle advice.

Why should you follow?

This is a must-follow blog if you’re looking for a trusted-styling resource on celebrity style and fashion trends. The blog is a must-read for fashion enthusiasts who want stunning looks without spending much money on their outfits.

They offer daily outfit ideas and tips to help you define and elevate your personal style. You’ll also discover what celebrities are wearing and the beauty and lifestyle content.

You’ll also find the latest fashion trends advice for almost all seasons, including;

• Spring
• Summer
• Autumn
• Winter
• Runway

👉 Follow on Instagram: 264K Followers

4. The Business of Fashion

Who runs the blog?

The Business of Fashion (BoF) is NOT run by a single blogger but by a team of fashion industry journalists. Imran Amed is the founder and editor-in-chief of this top fashion blog, which was launched in 2007 as a passion project.

Who should follow this blog?

This fashion, beauty, and travel blog focuses on the latest fashion trends and improves your lifestyle. It currently serves fashion enthusiasts in more than 125 countries and has a global team of 100 people working on this website.

If you’re a fashion creative, executive, or entrepreneur looking for daily fashion advice, you should subscribe to the BoF blog. Here are some of the topics covered in this blog;

• Retail
• Luxury
• Technology
• Sustainability
• Marketing
• Beauty
• DTC
• Global markets
• Fashion week
• Workplace & talent

👉 Follow on Instagram: 2.9 Million Followers

5. Pop Sugar Fashion Blog

Who runs the blog?

Pop Sugar was created by husband and wife Brian Sugar and Lisa Sugar in 2006, and it is now a part of the American digital holding company Vox Media.

Pop Sugar is one of the most popular fashion blogs and a global lifestyle media brand with a team of editors and fashion enthusiasts. The blog covers many things, including entertainment, style, beauty, wellness, family, lifestyle, and more.

Why should you follow?

Here are some of the topics you’ll discover on this blog;

• Parenting tips and hacks
• First-hand fitness advice
• Beauty product reviews and tutorials
• Gen Z and Millennial fashion advice
• Actionable life tips
• Shopping guides and more

Pop Sugar is the ultimate resource for the latest trends, celebrity styles, and runway looks.

👉 Follow on Instagram: 1.4 Million Followers

6. Fashionista

Who runs the blog?

Dhani Mau is the editor-in-chief (and former West Coast editor) of Fashionista who is one of the hottest fashion bloggers. This fantastic fashion blog was launched in 2007 and became a go-to fashion and beauty resource.

On this blog, you’ll find the latest trends, new collections, must-have pieces, and styling tips that suit all body types. If you want to discover your unique style in fashion, check out the Fashionista blog.

Why should you follow?

If you’re looking for an online platform to learn more about the latest fashion trends and lifestyle advice, skincare, makeup, and so on, you must check out her blog.

Whether you’re a seasoned fashionista or just starting to explore your style, this blog is for you!

👉 Follow on Instagram: 604K Followers

7. Sincerely Jules

Who runs the blog?

Sincerely Jules is one of the top fashion and lifestyle blogs run by Julie Sariñana. Julie launched the blog in 2009 while working a 9-5 and attending college.

Fast-forward to 2024, and the blog has grown into a successful platform for fashion advice, with over 7.8 million Instagram followers.If you’re looking for a popular fashion blogger to follow for the latest trends, check out Jules’s work.

Why should you follow?

If you’re looking for a fashion blog that offers stylish inspiration, Sincerely Jules is a must-follow blog.

Some of the topics covered in this blog are;

• Fashion
• Beauty
• Lifestyle
• Collages

If you’re looking to find some of the latest fashion outfits and follow the luxurious fashion trends along with travel, food, and everyday adventures – follow this blog.

👉 Follow on Instagram: 7.8 Million Followers

8. Vogue Fashion

Who runs the blog?

Vogue is like the A-lister of fashion and style blogs. Did you know that Arthur Baldwin Turnure started Vogue as a weekly fashion magazine in 1892 (131 years ago!)? It has now become one of the most popular fashion blogs, covering style news, including fashion, beauty, culture, living, etc.

This is a must-read for anyone who wants to follow the latest fashion updates and lead a luxurious lifestyle. It is a multi-author blog. The best part about Vogue’s fashion blog is that they not only share new outfit ideas but also explain how to wear them and what goes well together.

Why should you follow?

If you want to get access to the latest updates on upcoming trends, designer collections, and fashion week highlights straight from the magazine, you must follow Vogue’s fashion blog.

Vogue is mainly a fashion and lifestyle magazine that covers a wide range of topics including

• Fashion
• Beauty
• Culture
• Shopping
• Horoscope
• Weddings

👉 Follow on Instagram: 48.5M Followers

9. Corporette

Who runs the blog?

Coprorette is a work fashion blog offering fashion, lifestyle, and career advice for women lawyers, bankers, working professionals, consultants, etc. Kat Griffin started this blog in May 2008, and it has become a go-to fashion resource for working people.

The blog is featured in all the major publications, such as The New York Times, CNN/Oprah.com, Real Simple, The ABA Journal, The National Law Journal, Forbes, Above the Law, and Business Insider.

Why should you follow these great fashion blogs?

Here are some of the topics covered in this blog:

• Fashion
• Beauty
• Travel and Lifestyle
• Career and more

Above all, you can find many articles about career advancement and navigating office politics, making it one of the most desirable fashion blogs to follow in 2024.

Read: Most Popular Female Entrepreneurs to Follow in 2024

10. Permanent Style

Who runs this men’s fashion blog?

A senior journalist and editor, Simon Crompton founded Permanent Style in 2007. The site has been mentioned in renowned publications like GQ, Esquire, The Times, How to Spend It, and The New York Times and consistently ranks among the world’s top menswear destinations.

Permanent Style is a luxury menswear fashion blog where you can find celebrity stylists’ tips, wedding styling, fashion advice, etc.

Why should you follow this fashion & lifestyle blog?

If you’re looking for an ultimate resource where you can find classic styles and learn how to incorporate them into a modern wardrobe, follow this fantastic blog.

If you want to learn about the latest men’s fashion products & personalized and on-demand style advice, Permanent Style is the right blog to follow.

It is considered one of the best urban fashion blogs for men and has many followers on social media sites, including Instagram, Facebook, and Twitter. The founder of this blog, Simon, is a published author with six books in his name.

Four traditionally published works:

• “Obsessions: Tailoring” (Hardie Grant)
• “Best of British: The stories behind Britain’s iconic brands” (Prestel)
• “The Finest Menswear in the World: The craftsmanship of luxury” (Thames & Hudson)
• “The Sartorial Travel Guide” (Thames & Hudson)

Three self-published titles:

• “Permanent Style” (2015)
• “The Style Guide” (2017)
• “Bespoke Style” (2020)

👉 Follow on Instagram: 187K Followers

How do Fashion Bloggers Make Money from their Blogs?

So, how do fashion bloggers earn money?

This is an interesting question and one of the most asked questions. So we tried to include it in a separate section here to help you provide you the best answer.

Most of the fashion bloggers earn money from their blogs in a ton of ways ranging from:

• Affiliate marketing
• Events
• Brand collaborations
• Advertising
• Sponsored content

Let’s briefly discuss each one so you can better understand how most of them are making money from their blogs.

Affiliate Marketing

Affiliate marketing is promoting others’ products, and you earn money whenever someone purchases something through your links.

Almost all of the blogs mentioned above use affiliate links on their blog posts to link directly to products they use or recommend (such as clothes, accessories, tools, etc.).

Some bloggers wear custom-made clothes or accessories and post them on sites like Pinterest, YouTube, Instagram, etc., along with affiliate links for their audience to buy from. In return, they will get paid based on either clicks or a percentage of total sales from their affiliate referral links.

As a side note, the blog you’re reading generates over $10K monthly, mostly from affiliate marketing. Here’s one of our affiliate product earning reports if you’re curious;

If you’re also a fashion blogger and looking to make money through affiliate marketing, we recommend you to check out these best affiliate programs and pick the best performing products that suit your target market.

Events

Some bloggers attend events or organize fashion events, making decent money from each one. Events allow them to make money, and they expose themselves to other brands, people, and more.

Events are an excellent way to network with popular fashion brands and other influencers. Once you build connections with such brands, you’ll often attract collaborations, brand ambassador deals, or even consulting opportunities.

Brand Collaborations

The #1 biggest advantage of fashion blogging is promoting other brands and making money online using blog posts, Instagram, YouTube videos, Pinterest collaborations, and many other mediums.

That’s why the majority of these bloggers collaborate with brands in many ways to promote their products and receive money or commissions in return.

• There are several ways fashion bloggers turn collaborations into income, including;
• Creating sponsored content for other fashion or lifestyle products
• Create compelling photos or videos on Instagram, TikTok to promote other brands
• Detailed video reviews on YouTube to promote a product and the list goes on

Advertising

Most fashion industry bloggers make money through advertising in two ways: banner ads (by showing banner ads within their site, either within pages, sidebar, or footer) and display advertising (such as using AdSense ads, Infolinks, Media.net, and so on).

Although display ads are widely used if you’re running a fashion blog, we recommend you focus more on getting banner ads from sites like BuySellAds.com so you can get paid more for your traffic. Banner ads mostly depend on several things listed below

• Cost Per Impression i.e. how many people see your ad
• Cost Per Click i.e. how many people click on your ad
• Cost Per Action i.e. how many people actually try or buy a product you are advertising within your site

That being said, you can also try display advertising and here are some of the best AdSense alternatives you can check out.

Sponsored Content

Sponsored content simply means promoting others’ content by accepting money, products, and services in return. We’ve noticed lately that one of the common traits among these bloggers is that they have become more transparent.

Whenever they promote sponsored content, they use the hashtags #ad #sponsored, etc., to indicate that the content is sponsored by a brand or company. Not only does this help their audience understand that it’s sponsored content, but they love that kind of honesty, which helps them increase their bottom line in the long run.

That being said, if you’re thinking of launching a fashion blog and making it profitable, we recommend you to check out the following post, as it’s a must-read for every fashion enthusiast.

How to Start A Fashion Blog: Step by Step Guide for Newbies (And Make It Successful)

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• Best Affiliate Marketing Blog Sites Worth Following in 2024
• How to Start a Blog in India and Make Money from it in 2024
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FAQs on the best fashion style blogs for 2024

Here are some of the commonly asked questions on the best fashion blogs.

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Conclusion on the hottest fashion bloggers

It’s no secret that looks matter. Want to look great and feel more confident this year? Check out the top fashion blogs mentioned above for tips and ideas! They’ll show you how to dress stylishly and express yourself.

If you want to look gorgeous and stylish and become more confident in 2024, spend at least 2 to 3 hours every week reading the content of the top fashion bloggers mentioned here.

Did we miss any of your favorite fashion blogs? Let us know in the comments or email us at [emailprotected] with the details!