Journal articles: 'Attack on Idealism' – Grafiati (2024)

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Søren Kierkegaard delivered a scathing critique of certain German philosophies that arose in the wake of theAufklärung. In this respect he is most well known for focusing most of his attacks against Hegelian idealism, although it is important to remember that he also found the time to attack aspects of the theological Rationalism and Romanticism that he had encountered during his university studies. Unfortunately for us he chose a rather eccentric way in which to do this. Inspired by the literary techniques of German Romantic ironists such as Friedrich Schlegel and Ludwig Tieck, Kierkegaard chose largely to mask his thoughts beneath levels of irony and pseudonyms. Each one of these pseudonyms personified specific traits of his chosen opponents.

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Abstract There are various verses in the Qurʾan which apparently lead to the meaning of war. With regard to its intepretation of its related verses, there are mainly two different views. The first view argues that war in Islam will not happen but in a defensive manner. In other words, a war among Muslims would not happen unless they have been attacked and their reaction is in the form of counter attack in order to protect their dignity and life. The second view sees war in offensive manner. It is considered as a holy war (jihād) which is under the category of striving in the cause of Allah, and recommended to gain the status of martyrdom (syahīd). These different views create variant intepretations of the word jihād and war. The existance of certain groups related to terrorism such as Islamic State of Iraq and al-Syam (isis), al-Qaeda, Abu Sayyaf, Jemaah Islamiyyah and others, abusing the name of Islam and using hostile approaches in order to achieve their aims, have clearly a negative impact on Islam. This article reviews the meaning of jihād and war in accordance to the Qurʾanic perspective in order to address this issue fairly. Relevant data have been taken from selected authoritative Qurʾanic exegesis pertaining to verses of jihād and war. It uses content analysis to analyse those related data.The article concludes that jihad in Islam is subject to sincere intention and a clear objective: it does not simply mean fighting. A war should be viewed from different aspects whether defensive or offensive because different backgounds will lead to the both. Both jihad and war are clearly different from terrorism, and both of them are associated with the meaning of fī sabīllah as commonly understood.

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How to read Danne-Virke - some hermeneutic ReflectionsBy Kim Arne PedersenIn this paper a new interpretation is put on Grundtvig’s philosophical ideas as represented in the magazine Danne-Virke (D) 1816-1819. Arguments are adduced against the generally accepted understanding of these ideas represented by William Michelsen’s interpretation of Grundtvig’s philosophy as an alternative to Kant’s transcendental idealism and the Absolute Idealism, completely different from these philosophical traditions. According to William Michelsen, Grundtvig stresses the common experience of time as being independent of man and emphasizes the empirical theory of knowledge and the ordinary non-scientific language. Thereby, Grundtvig opposes Kant’s transcendental understanding of time and the ego-orientated speculation of the Absolute Idealism. Grundtvig therefore understands human knowledge as limited by time and space. Grundtvig separates knowledge and faith and claims that the only possible human understanding of God has to be symbolic, because man is created in the image of God. William Michelsen stresses, that Grundtvig never accepts a scientific knowledge of God or proofs of the existence of God.The alternative interpretation in this paper uses a terminological method in reading Grundtvig’s /^-articles, examining the historical roots of his philosophical expressions. Although Grundtvig argues against scientific language, he combines pre-critical Wolffian descriptions of God’s aseite with the Absolute Idealism’s theories of the transcendental ego, founding time and space (cosmos) in God’s self-consciousness and founding the human knowledge in the principle of contradiction, understood as an expression of God’s Trinitarian self-consciousness or ego. Grundtvig is convinced that the limited human consciousness can only be explained by the consciousness of God, and he understands this idea as a variation of the cosmological proof of the existence of God. In this way, Grundtvig gives the human empirical knowledge a speculative foundation in God’s self-consciousness and uses this foundation in his attack on Kant’s transcendental understanding of time. Finally, this paper demonstrates that Grundtvig’s separation of knowledge and faith is not absolute. Faith involves a dimension of knowledge, and this knowledge has to develop from faith.

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Mass communication messages can be produced individually using internet facilities that can be accessed using various gadgets today. Everyone can be to send of any communication message to the public, including hoax message. The hoax is information or messages that are not supported by facts and data, so that is lie and cannot be justified. Hoax are made to confuse the atmosphere, attack and bring down others To day hoax can be compete with communication message produced by any mass media, and any where including journalists in the Bandung Raya. This study aims to examine the idealism of online media journalists in the Bandung Raya area in the hoax vortex, so it takes of data in the form of opinions from online media journalists in Bandung Raya. Therefore, the appropriate research method in this research is descriptive method. Descriptive method seeks to describe the phenomenon or object of research in accordance with what is in the field. Therefore, the most appropriate approach to constructing opinions and experiences experienced by researchers and informants is a qualitative approach. The guiding theories in this research are social action theory, phenomenology and symbolic interaction theory which are also supported by concepts relevant to this research. Through interviews to journalists, the research results show that hoaxes for online media journalists in the Greater Bandung area can provide both positive and negative aspects to journalists' idealism.

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This essay discusses the specific relationships between images and text in the journal Documents which Georges Bataille edited from 1929 to 1930. Visual display is of central importance in the publication, the images do not illustrate, they operate on the same plane as the text, and the dynamics created through their interplay are decisive. They shape the attack on scientific discourse and every kind of idealism. The journal did not survive beyond the second year, but it became a catalyst for those involved and a source of postmodern thinking through its picture policies.

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InRe-Constructing Archaeology(1987a) andSocial TheoryandArchaeology(1987b), Michael Shanks and Christopher Tilley argue for an antiscience radical archaeology as critique. They use deconstructionist sceptical arguments to conclude that there is no objective past and that our representations of the past are only texts that we produce on the basis of our sociopolitical standpoints. In effect, they contend that there is no objective world, that the world itself is a text that human beings write. This is a form of subjective idealism. Their critique is a nihilistic attack on all objective knowledge.

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Irresponsible lending practices on the part of financial institutions and proliferation of tradable derivatives were key causal agents of the 2008 financial crisis. However, it is less clear why, historically, loose credit arrangements were so widespread. Somewhat misleadingly, much conjecture has laid blame at the feet of financial institutions themselves. While it is true that duplicitous and even corrupt lending practices were consequential antecedents of the crisis, a legacy commitment to certain – laudable – elements of New-Dealism created context for these elements to become established. To understand really what went wrong, it is necessary to look back before the 2000s and appreciate the interaction that was occurring between a long-term policy commitment to neoliberalism and piecemeal/fragmented application of approaches that aimed to assist financially disadvantaged people. Using the analogy of heart-attack pathology to guide some of its analysis, this essay argues for better policy-integration. JEL Codes: G01, G2, F66, H12, J52

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AbstractAfter considering the social and pastoral context in which Niebuhr began to develop his theology, some of the leading influences and dominant themes are identified. Through engaging with a gritty Marxian class analysis Niebuhr launched his attack upon the social idealism of so much of the Christian witness of his generation. In mid-life the critique of liberalism and his ‘Christian realism’ are informed by a wrestling with the Augustinian and Reformation traditions. Later still Christian realism gives way to a more pragmatic chastened liberalism. The dualism between the personal and social, which characterized Niebuhr’s ethics throughout his life, is critiqued and seen as part of a general pessimism that betrays the degree to which he remained marked by the Lutheran tradition.

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On Commencement Sunday in the summer of 1826, Hugh James Rose ascended the pulpit of the University Church at Cambridge to deliver a sermon. As Rose surveyed the assembled crowd, he would have been well aware that before him sat the future of English political, religious, and intellectual life—present and future members of Parliament, the leaders and local prelates of the Church of England, and the next generation of Cambridge scholars. While commencement addresses today are rather formulaic in their celebratory character, the sermon Rose had prepared for that day was far from uplifting. Rose had chosen to preach on Ecclesiastes chapter eleven, verse five: “No man can find out the work, which God maketh, from the beginning to the end.” Using this passage as a decree upon the limits of human knowledge, Rose launched into a blistering attack on the University and the educational philosophy that he believed it espoused. Far from praising the University and its graduates, Rose called into question much of what Cambridge had been doing to educate its students. The essence of Rose’s critique was that the University had lost its way as a religious institution and had become dominated by the search for “knowledge of the material Universe.” Pursuing this end, Rose warned, was a tremendous danger, because in so doing Cambridge was failing to provide a proper moral and religious foundation for those who would guide the nation. Naturally, Rose’s sermon came as a shock to many of those gathered before him, especially since it not only took the University to task but also implicitly seemed to indict some of Rose’s closest friends. His sermon battered one of the girders of Cambridge intellectual and religious life, and of Anglican theology more generally: the notion that natural philosophy was an appropriate handmaiden to religion. The tradition of reasoning up from nature to the Creator had long flourished at Cambridge in the hands of both men of science and theologians. Most at Cambridge took for granted the compatibility between the study of God’s creation and religious faith. For the previous three decades Cambridge had made the works of alumnus William Paley, replete with the ways nature manifested the wisdom and goodness of God, a cornerstone of undergraduate instruction. Ironically, many of Rose’s acquaintances from his own undergraduate days at Cambridge were themselves involved in scientific and mathematical pursuits and were generally sympathetic to Natural Theology. His dearest friend at the University was William Whewell, an intellectual polymath who excelled in mathematics, physics, and mineralogy, as well as moral philosophy, history, and theology. Rose also was a close associate of John Herschel and Charles Babbage, men who were renowned for their astronomical and mathematical work. Himself a fairly accomplished mathematician a decade earlier, Rose even had considered publishing some work to support Herschel and Babbage’s efforts to revitalize Cambridge mathematics during his undergraduate days.

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Purpose Using upper echelons theory (UET), the purpose of this paper is to unravel the influence of a CEO’s ethical ideology on the presence of corporate social responsibility (CSR) disclosure on corporate websites. It also considers the CEO’s perception of the importance of CSR (i.e. the extent of the CEO’s detachment from the stockholder-oriented logic and attachment to the stakeholder-oriented logic). Design/methodology/approach First, a survey was sent to CEOs of large unlisted Belgian companies. Its intention was to assess CEOs’ ethical ideology along the idealism and relativism dimensions and their perceptions on the importance of CSR (PRESOR-detachment-from-stockholder view; PRESOR-attachment-to-stakeholder view), and to gather some demographics. Second, a content analysis of corporate websites was conducted so as to classify companies as being either CSR disclosing or non-disclosing. Third, the annual accounts of these corporations were investigated and follow-up phone calls were conducted to obtain data on managerial discretion (MD). Findings CEOs’ ethical ideology influences the degree to which they detach from the stockholder-oriented logic and attach to the stakeholder-oriented logic. Moreover, when MD is high, the degree of these CEOs’ attachment to the stakeholder-oriented logic is the factor that influences the presence of CSR disclosure on their corporate websites. Finally, CEO’s idealism indirectly influences the presence of CSR disclosure through the effect of idealism on the degree to which CEOs attach to the stakeholder-oriented logic. Originality/value This paper shows that, when MD is high, CEOs’ values and perceptions influence CSR disclosure decisions. This study thereby enhances our knowledge regarding the internal drivers of CSR disclosure practices and offers UET as a lens through which the importance of CEOs’ personal characteristics in the decision-making process might be further explored.

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This paper provides a critical discourse analysis of presuppositions and strategic functions, in addition to brief comments on the use of propaganda devices in the speech delivered by George W. Bush nine days after the attacks on the World Trade Center and the Pentagon and some other US targets, September 11, 2001. This approach makes it possible to explore the tension between idealism and pragmatism, the conflict between ‘us’ and ‘them’, and the other aspects of ideologies and power relationships found in the speech.

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Popular notions of value in art – even popular definitions of art itself – are much indebted to the idealist narratives of late romanticism and its maximalised form, elite modernism. Since artistic value is normally imputed to one side of a dialectically related pair of oppositional terms, two principal strategies exist by which to ascribe value to the music you love, find interesting, or want to study: either show how it merits the positive term of the valorising pair (if necessary redefining the specific markers of that term), or attack the narrative underlying the binary itself. A typical postmodernist strategy is to do both these things simultaneously, so as to collapse notions of value into a win-win polysemy.

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Abstract This essay examines Walter Benjamin’s opposition against traditional aesthetics and his development of an alternative, a decidedly anti-aesthetic approach. More specifically, it focuses on how Benjamin launches a frontal attack on Idealist aesthetics in the theory of ancient tragedy expounded in the Trauerspiel book and how he develops his own alternative conception in critical delineation from it. Closely examining his engagement with Nietzsche, Hölderlin, Hegel, and Solger, the essay shows how Benjamin’s entire theory is construed as a pointed response to a long and complex discourse on tragedy. Through a reconstruction of these debates, it becomes evident that the core of Benjamin’s critique concerns the relation between universal and singular in Idealist aesthetics, spelled out in a theory of reconciliation that is directly tied to the themes of fate and sacrifice. Against this background, the essay then analyzes – drawing both on Benjamin’s reception of Franz Rosenzweig as well as the work of Giorgio Agamben – Benjamin’s notion of silence as a retreat from language and meaning, as an immersion into the body. Instead of offering an image of reconciliation, tragedy, for Benjamin, then appears as the site where bodily singularity and impotentiality fragments the totality of signification, where meaning is disrupted and reduced to degree zero.

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This essay critically assesses the Bush Administration’s strategic and nuclear weapons policy initiatives in historical context. The assessment first delineates the genuinely original elements of the 2002 Nuclear Posture Review. The analysis then considers the potential impact of tactical nuclear weapons planning on prospects for deterring WMD attacks by both ‘rogue’ states and non-state (terrorist) groups, and explores how this planning risks creating ‘commitment traps’ increasing pressures to follow through on nuclear threats. The essay concludes that Bush Administration strategic policy initiatives are less explicable by ‘realist’ criteria than by a more ‘idealist’ strategy premising a militantly active US global role.

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Recently, more and more International Relations (IR) scholars have begun to recognise time explicitly as a political phenomenon and an important element of IR theorising. Spanning different approaches and substantive concerns, their efforts suggest that IR is taking a ‘temporal turn’. This is most evident in the field’s critical wing, which has expanded our perspective on time and challenged temporalities associated with sovereign politics and mainstream theories. However, critical treatments of time also manifest four discursive habits – two targets of criticism and two alternatives – that reproduce hidden tensions and contradictions detrimental to the temporal turn. First, scholars incoherently denounce timeless visions of politics. Second, attacks on linear time obscure a variety of hegemonic temporalities and reproduce assumptions that critics wish to challenge. Third, advocates of heterotemporality amass woolly alternatives, foreclosing analysis and dialogue. Finally, times of rupture recapitulate a liberal-idealism that depoliticises temporal enquiry just when it could be pushing the politics of time further. These habits hamstring conceptual development and critical IR’s ability to contribute distinctive perspectives to a field growing increasingly interested in time. To redress this, the paper identifies and sharpens critical IR’s temporal tensions, shows how they encourage particular visions of time and politics, and suggests initial steps towards maximising the critical potential of time.

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Purpose Leaders are seen as representatives of their organisations; as such, their actions and behaviours towards their subordinates reflect on the organisations. The purpose of this paper is to investigate the influence of some dimensions under transformational and transactional leadership styles on perceived organisational support (POS) in Ghana. Design/methodology/approach Data were collected from 264 engineers and technicians from the country’s power transmission subsector through a survey. Covariance-based structural equation modelling was used in analysing the data with the aid of Statistical Package for Social Sciences and AMOS. Findings The analysis indicated surprisingly that idealised influence predicted POS negatively while intellectual stimulation had no significant influence on employees’ POS. However, inspirational motivation, individualised consideration and contingent rewards predicted employees’ POS positively with contingent reward having the highest influence on POS. Practical implications The study’s findings indicate the importance that engineers and technicians in Ghana attach to support from their leaders, specifically inspiration and motivation, consideration for their needs and interests and rewards for their performance; thus, the study recommended that organisations must entreat their leaders to show such supportive behaviours towards their subordinates. Originality/value The study findings present fresh knowledge from a developing country perspective with regard to the importance that employees attach to these leadership dimensions.

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In online debates, as in offline ones, individual utterances or arguments support or attack each other, leading to some subset of arguments (potentially from different sides of the debate) being considered more relevant than others. However, online conversations are much larger in scale than offline ones, with often hundreds of thousands of users weighing in, collaboratively forming large trees of comments by starting from an original post and replying to each other. In large discussions, readers are often forced to sample a subset of the arguments being put forth. Since such sampling is rarely done in a principled manner, users may not read all the relevant arguments to get a full picture of the debate from a sample. This article is interested in answering the question of how users should sample online conversations to selectively favour the currently justified or accepted positions in the debate. We apply techniques from argumentation theory and complex networks to build a model that predicts the probabilities of the normatively justified arguments given their location in idealised online discussions of comments and replies, which we represent as trees. Our model shows that the proportion of replies that are supportive, the distribution of the number of replies that comments receive, and the locations of comments that do not receive replies (i.e., the “leaves” of the reply tree) all determine the probability that a comment is a justified argument given its location. We show that when the distribution of the number of replies is hom*ogeneous along the tree length, for acrimonious discussions (with more attacking comments than supportive ones), the distribution of justified arguments depends on the parity of the tree level, which is the distance from the root expressed as number of edges. In supportive discussions, which have more supportive comments than attacks, the probability of having justified comments increases as one moves away from the root. For discussion trees that have a non-hom*ogeneous in-degree distribution, for supportive discussions we observe the same behaviour as before, while for acrimonious discussions we cannot observe the same parity-based distribution. This is verified with data obtained from the online debating platform Kialo. By predicting the locations of the justified arguments in reply trees, we can therefore suggest which arguments readers should sample, to grasp the currently accepted opinions in such discussions. Our models have important implications for the design of future online debating platforms.

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The Cratylus begins with a paradox; it ends with a paradox; and it has a paradox in between. But this disturbing characteristic of the dialogue has been overshadowed, not to say ignored, in the literature. For commentators have seen it as their task to discover exactly what theory of language Plato himself, despite his declared perplexity, intends to adopt as he rejects the alternatives of Hermogenes and Cratylus. A common view, then, has been to suppose that the ⋯πορίαι of the dialogue are mere camouflage for the hidden dogma, whatever that may be. A favoured candidate, of course, has been the theory of transcendent forms, in some preliminary version. As a consequence, the dialogue has often been seen as a precursor to the great metaphysical works of Plato's middle period such as the Phaedo or the Republic.Not so, I shall argue. My case is that this dialogue centres upon a series of paradoxes which are both powerful and unsettling. Their final effect is to attack the theory of forms, not to defend it. They are, I suggest, genuine proposals of philosophical difficulty, rather than mere artifice to disguise an idealist truth. As such, they belong, and may clearly be seen to belong, with works of the critical period which subject the theory of forms to scrutiny. Thus the ⋯πορίαι of the Cratylus have their counterparts in the Parmenides, the Theaetetus and the Sophist. I propose, then, that the dialogue was written during the late, critical period of Plato's philosophical activity.

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Kierkegaard’s essay “The Tragic in Ancient Drama Reflected in the Tragic in Modern Drama,” makes two basic claims of far-reaching consequences for the theory of the tragedy and for philosophy more generally. The first is the claim that the essence of tragedy in all its historical manifestations consists in the representation of an irreducible contradiction between two qualitatively distinct principles: substantial determinants and individual agency. The second is Kierkegaard’s contention that, within this essence, the difference between the genre’s ancient and its modern forms rests on the different relations to that contradiction, on whether it is accepted as an objective fact or as a reflexive possibility. In the present article I elucidate Kierkegaard’s argument in terms of these two claims and point to some of their larger implications. With respect to the first, I show that it introduces a significant challenge to the conception of historical time on which our category of modernity depends. As concerns the second, I argue that it constitutes an engagement with what Kant calls as the modality of judgments (whether an object is possible, actual, or necessary), which Kierkegaard here attacks in the version given to it by the young F.W.J. Schelling. Kierkegaard’s rejection of Schelling’s argument on this point goes to the heart of the idealist project and ultimately questions what the form of philosophy should be.

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In his famous talk “The Force of Law,” given at Cardozo Law School in 1989, Derrida linked his work with the Critical Legal Studies movement. This lecture signposted a change of direction in deconstruction. Early deconstruction had been criticized for formalism, aestheticism and scant recognition of political realities. Derrida's (in)famous statement that “there is nothing outside of the text,” was a rare philosophical sound-bite meaning that language, communication and social interaction cannot avoid, as commonly assumed, the uncertainties and ambiguities of the written text. But the aphorism was often misinterpreted to signify extreme idealism, disregard for the real world and literary and philosophical reductionism. But the “Force of Law” signified a clear turn towards political and ethical engagement, symbolized by the discussion of law and justice. After that talk, deconstruction became obsessed with questions of ethical responsibility, the meaning of friendship and the complex relationship with the other. Before his death, Derrida wrote a number of essays on contemporary political events. He denounced the Kosovo and Iraq wars and devoted a book to ‘rogue’ elements and states, in which he attacked the United States as the greatest rogue. Just before his untimely death in 2004, Derrida had become preoccupied with the concept of sovereignty at the basis of the tragedies and abuses of modernity. It is this political and ethical turn of deconstruction that I would like to address in the context of critical legal theory.

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The author defends Conciliationism as a response to peer-disagreement in ethics against a prominent objection: if in cases of peer-disagreement we have to move our credences towards those of our dissenting peers, then we have to adopt scepticism in fields where disagreement between peers abounds. For this objection, the case of ethics is particularly worrisome. The author argues that the objection from scepticism is based on a highly idealised notion of an epistemic peer. In cases of disagreement about ethical issues, it is often unknown to us what another person counts as her evidence, since one’s notions of what counts as evidence and what weight to attach to different forms of evidence are impacted by one’s global outlook. Being aware of what an agent considers as evidence requires familiarity with that agent’s global outlook. This introduces two constraints on epistemic peerhood in cases of disagreement about ethics: an epistemic constraint (I might not be sufficiently aware of what someone counts as evidence, and hence not consider that person a peer), and a factual constraint (we might disregard each other’s evidence, and hence not consider each other peers).

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Intellectual history in the United States has long borne a peculiarly close kinship to social history. The twin fields rose together a century ago in a filial revolt against the cloistered, conservative study of political institutions. Sharing a progressive interest in social thought and social reform, they joined in the self-styled “social and intellectual history” of the interwar decades. After mid-century, however, they moved in divergent directions. Many social historians adopted the quantitative methods of the social sciences, documenting the diverse experiences of workers, women, immigrants, slaves, native peoples, and others often marginalized in the textual record as well as the property regimes, modes of production, patterns of inheritance and mobility, and large-scale demographic and environmental forces that governed their lives. Intellectual historians tended to favor the qualitative evidence gleaned from the more cohesive letters and libraries of traditional elites, specializing in close readings of the intricate discursive, aesthetic, and spiritual templates of social experience found in religion, science, philosophy, political theory, and art and literature. Both subdisciplines had come into parallel crises by the 1980s, chastened by postmodern attacks on “master narratives” of any kind, whether idealist or materialist. In the decades since, social historians have sought a more nuanced consideration of thought and culture, while intellectual historians have at once broadened the range of their subjects and sources and limited more carefully the claims they make for them.

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Rae Langton (1998) offers a non-idealist interpretation of Kantian things in themselves according to which we have no knowledge of things in themselves – the intrinsic nature of things – just because our epistemic access to things is via their relational, non-intrinsic properties. Whatever the merits of her account as an interpretation of Kant's metaphysics, its plausibility presupposes the coherence of her notion of intrinsic properties. According to the account of intrinsic properties Langton uses, as we will see, there are only intrinsic properties if certain worlds are possible. Allais (2006) attacks one half of the modal intuitions on which Langton relies, but is adequately rebutted by Langton (2006). This paper discusses another, far more radical critique of the other half of the modal intuitions underlying Langton's account of intrinsic properties, intuitions which are also the basis of Langton and Lewis' (1998) account of the same. The account of intrinsicness under fire here depends on the possibility of objects existing alone in worlds in which no other objects (not counting their parts) exist. But according to Hegel's Logik, such worlds are simply not possible. To develop this critique, we cast a broad net by linking Langton (1998) with Lewis (2009) and Langton and Lewis (1998), and then consider (in a necessarily limited fashion) claims from the 1832, Lehre vom Sein in Hegel's Wissenschaft der Logik, which we consult in the edition of Hegel (2008). The primary aim of this paper is to offer a clear model of the modal error which Hegel purports to identify, and to show its application to Langton's work.

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Léon Walras was a truly revolutionary economist. Not only did he leave a lasting mark on economic doctrine participating in the Marginalist Revolution, which supplanted the labor theory of value of the classical school, but he also contributed to major changes in economic methodology as being one of the first and most ardent promoters of the use of mathematics in economics. For an actor who played such a great role in the development of economics, how did he conceive his scientific endeavor? This question can be broken down into two different but related questions: First, how did he know that he had found true scientific laws? What was his theory of knowledge? Is it best described as empiricist (claiming that all knowledge comes from experience) or idealist (claiming that reason can achieve knowledge independently of experience)? And, second, what relation did his writings on pure theory bear with his policy prescriptions? Was there a normative bias in Léon Walras's methodology, i.e., were his positive statements molded by his normative inclinations?This last set of questions has generated much debate, given that Walras actively fought for scientific rigor while not refraining from defending his views on the desired social order. For W. Jaffé, who unearthed his correspondence, a careful study of primary evidence shows that Walras's conception of justice heavily influenced his search for pure truth. The Éléments d'économie politique pure (Éléments), “appears, on the surface, as a competely wert-frei” system, but it is nevertheless “inform[ed]” by “implicit moral convictions” (Jaffé 1977, p. 371). However, D. A. Walker has strongly attacked Jaffe's allegation that Walras's theory of general equilibrium was deliberately constructed as a normative scheme, pointing to Walras's “careful distinctions between normative and positive subject matters” (Walker 1984, p. 466).

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FROM THE TIME OF SOCRATES' Phaedo to the present, misanthropy has been thought of as spoilt idealism: the flipside of generosity for Timon of Athens, of sincerity for Molièère's Alceste, of reason for Jonathan Swift's Gulliver, and so on. Misanthropy thus construed places one in a critical position between ''humanity and humans'' (Schiller). In contrast, Chris Burden's work leads us to see the misanthropy fundamental to and constitutive of the very conception of art. For instance, through its erasure of the line commonly drawn between symbolic and real violence and through the uncertainties, equivocations, contradictions, and overdeterminations it evoked, the performance he titled 747 represented art's undoing of humanity, its drive to betray what Samuel Beckett called ''anthropomorphic insolence,'' or whatever may be thought of as properly human desires, intentions, and concerns. Similarly, through The Other Vietnam Memorial (1991) Burden drew out the fierce misanthropy in Maya Lin's beloved wall by reminding us of the names of the millions of Vietnamese that it symbolically and, in effect, violently erases. More recently,and perhaps even more controversially,the artist Dread Scott has followed Burden's example in a work titled (and dramatizing the equivoque in the term) Enduring Freedom (2002), a shrine based on those created in New York City in the aftermath of the September 11th attacks but devoted to the Afghan casualties of the war the United States is conducting in response to them. Using Beckett as one of his favored exemplars, Theodor Adorno directed attention to the aesthetic implications of misanthropy (even as he struggled to give them a utopian spin) when he remarked upon the Baudelarian ''spleen'' of art, without which it cannot be and with which it maintains ''a permanent protest against morality.'' Even though we continue to play it down whenever we try to discipline art into spiritual health by working some sense of responsibility into our theories of what it is, does, and has been, this disorienting protest is arguably the most ancient theme of Western aesthetics. Despite its so-called terrorist aspects, then, Burden's art is thoroughly traditional in emphasizing art's misanthropic appeal. A comparison on this score to literary works by writers such as Franz Kafka and Thomas De Quincey, to historical episodes such as the practice of ascetism among the fourthcentury ''desert fathers,'' to artworks by Caspar David Friedrich and Pieter Bruegel the Elder, to the films of Ingmar Bergman, and to the controversies over aesthetics that arose in the immediate aftermath of the events of 9/11 shows us why politics will be aestheticized, whether we like it or not. In other words, this analysis shows us why we cannot even begin to conceive of human justice without working through art and thus through the subject of misanthropy.

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Com o avanço das forças neoconservadoras e neoliberais no âmbito da educação pública brasileira, os ataques e as tentativas de interdição da Pedagogia Libertadora e do legado de seu precursor, o professor Paulo Freire, têm se tornado cada vez mais frequentes. Sob ameaça, a teoria pedagógica humanista e progressista de Freire tem sido, equivocadamente, associada ao marxismo. Este artigo tem como objetivo apresentar os pressupostos teórico-filosóficos da Pedagogia Libertadora, bem como as implicações de tais pressupostos no método didático-pedagógico de Paulo Freire. Para isso, destaca sua relação com a fenomenologia, com o existencialismo cristão e com a dialética idealista. Expõe divergências entre o ideário libertador e a filosofia marxista, contrapondo suas perspectivas ontológicas e epistemológicas. No que diz respeito ao método libertador, analisa-o a partir da compreensão de seu desenvolvimento ao longo da produção intelectual de Freire e evidencia sua relação com a Escola Nova. Toma como referencial teórico-metodológico o materialismo histórico dialético, pois o conjunto de ideias existentes em uma dada formação social, dentre elas as ideais pedagógicas, são determinadas pela produção material da vida.Palavras-chave: Contra-Hegemonia. Educação Popular. Marxismo.The phenomenology as a philosophical foundation of Pedagogia Libertadora: a historical-critical analysis of the theory of Paulo FreireABSTRACTWith the advancement of neoconservative and neoliberal forces within Brazilian public education, the attacks and attempts of interdiction of the Pedagogia Libertadora and the legacy of its precursor, teacher Paulo Freire, have become increasingly frequent. Under threat, Freire humanist and progressive pedagogical theory has been mistakenly associated with Marxism. This article aims to present the theoretical-philosophical assumptions of the Pedagogia Libertadora, as well as the implications of such assumptions in the didactic-pedagogical method of Paulo Freire. For this, it highlights its relation with phenomenology, with Christian existentialism and with the idealistic dialectic. It exposes divergences between the liberating ideology and the Marxist philosophy, opposing its ontological and epistemological perspectives. With regard to the liberating method, it analyzes it from the understanding of its development throughout the intellectual production of Freire and evidences its relation with the New School. It takes as a theoretical-methodological reference the dialectical historical materialism, since the set of ideas existing in a given social formation, among them the pedagogical ideals, are determined by the material production of life.Keywords: Counter-Hegemony. Popular Education. Marxism.La fenomenología como fundamento filosófico de la Pedagogía Libertadora: una análisis histórico-crítico de la teoría de Paulo FreireRESUMENCon el avance de las fuerzas neoconservadoras y neoliberales dentro de la educación pública brasileña, los ataques e intentos de interdicción de la Pedagogía Libertadora y el legado de su precursor, el maestro Paulo Freire, se han vuelto cada vez más frecuentes. Bajo amenaza, la teoría pedagógica progresista y humanitaria de Freire ha sido asociada erróneamente con el marxismo. Este artículo pretende presentar los supuestos teórico-filosóficos de la Pedagogía Libertadora, así como las implicaciones de tales supuestos en el método didáctico-pedagógico de Paulo Freire. Para ello, destaca su relación con la fenomenología, con el existencialismo cristiano y con la dialéctica idealista. Expone divergencias entre la ideología liberadora y la filosofía marxista, oponiéndose a sus perspectivas ontológicas y epistemológicas. Con respecto al método liberador, lo analiza desde la comprensión de su desarrollo a lo largo de la producción intelectual de Freire y evidencia su relación con la Nueva Escuela. Toma como referencia teórico-metodológica el materialismo histórico dialéctico, ya que el conjunto de ideas existentes en una formación social dada, entre ellas, los ideales pedagógicos, están determinados por la producción material de la vida.PALABRAS CLAVE: Contrahegemonía. Educación Popular. Marxismo.

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How does one redefine the boundary between madness and rationality? This is the question that launches Ben Woodard on a discussion of the methods for accessing the Absolute or what he refers to as the Great Outdoors. Immanuel Kant’s theoretical framework with its “legalistic” norms is the first target of his criticism, which argues that Kant’s bulwark shielding rationality from madness is untenable. Kant had “circled his wagons” against madness in order to clearly distinguish philosophical speculation from the ravings of a madman, but that defense deprived philosophy of the capacity to describe reality as it is. Speculative realism positions itself as an alternative to Kant that holds out the promise of access to the Great Outdoors; therefore it must somehow distinguish philosophy from madness. Rather than indulging in the “mad speculation” or theoretical permissiveness of some followers of Gilles Deleuze and Félix Guattari in order to leave the narrow limits of reason behind, Woodard applies the thinking of Thomas Ligotti and Howard Lovecraft to make a two-pronged attack on anthropocentrism. Lovecraft represents a “shoggothic materialism” that energizes the horror of formless matter, while Ligotti represents a “ventriloquist idealism” highlighting the inherent horror of having a consciousness. Weird fiction then is no longer a literary excuse for madness that justifies pursuit of after stunning imagery at the expense of meaning, but is instead an important theoretical tool for grounding the external as such. What is ultimate is not attainable through altered states of consciousness or otherwise distorting language or bodily being. To the contrary, it is reached by rather tedious work with a text which is itself already positioned in the Outdoors with respect to the reader.

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RESUMENEl propósito de este artículo es investigar la evolución de la lectura que hace Adorno de Kierkegaard para presentarla como un tema central en la formación de su filosofía materialista. Kierkegaard, la construcción de lo estético anticipa en buena medida algunas de las ideas importantes de sus obras posteriores. Y es que si bien critica la ruptura de la dialéctica entre sujeto-objeto que tiene lugar en Kierkegaard, ambos van a coincidir en su ataque al idealismo a través de la crítica inmanente.PALABRAS CLAVECRÍTICA INMANENTE, DIALÉCTICA, COMUNICACIÓN, MATERIALISMOABSTRACTThe main goal of this article is to investigate the evolution of Adorno’s reading of Kierkegaard to present it as a central theme for the formation of his own materialistic philosophy. His work Kierkegaard: Construction of Aesthetic anticipates a good deal of his later work. While he criticizes Kierkegaard for breaking off the subject-object dialectic, they converge in their attacks on the concept of idealism through the immanent critique.KEY WORDSIMMANENT CRITIQUE, DIALECTIC, COMMUNICATION, MATERIALISM

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Realists and supporters of ‘democratic underlabouring’ have recently challenged the traditional separation between political theory and practice. Although both attack Jürgen Habermas for being an idealist whose philosophy is too removed from politics, I argue that this interpretation is inaccurate. While Habermas’s social and political theory is indeed oriented to truth and understanding, he has sought realize his communicative conception of democracy by increasing the quality of political debate as a public intellectual. Building on his approach, I argue that giving the theorist a direct role in public policy undermines theory as an enterprise oriented towards truth while overlooking the contingency, participatory nature and complicated internal logics of social and political practice. My basic thesis is that Habermas’s understanding of the relationship between theory and practice overcomes these difficulties by providing an account of theory that is independent but simultaneously also allows philosophers to participate in politics as public intellectuals.

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This essay examines Leigh Hunt’s attitude towards sport, a subject about which he had mixed feelings. On the one hand Hunt strongly denounced violent and death-dealing sports such as boxing, shooting and angling, and on the other he idealised those pastimes which seemed to him to call back a lost world of ‘Merry Old England’: cricket, quarterstaff and bowls. Hunt saw sports as ethics-in-action; to him they offered moral lessons, some malign (the corrupting effects of pugilism) others benign (the healthy influence of the sports of the village green). The essay also examines how Hunt’s examination of sport was made in gendered terms of ‘manliness’ and ‘effeminacy’, and concludes by arguing that Blackwood’s attack on Hunt and the so-called ‘co*ckney’ school might usefully be read in the context of the contemporary satirical tradition of the ‘co*ckney sportsman’.

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La llamada era o siglo de la biotecnología, y con ella, una nueva realidad genética artificial, va abriéndose camino inexorablemente. La misma supone nuevas formas de dominio de la vida natural y humana sin precedentes. El hombre puede ya alterar nada menos que el curso de la evolución de las especies. Es fácil adivinar entonces por qué la genética traspasa su propio ámbito científico: se encuentra ineludiblemente cargada de dilemas éticos de toda índole, y unida al mundo filosófico y moral por su urgente necesidad de respuestas. La primera gran reflexión que la genética plantea a la ética es de tal calibre, que zozobra los cimientos de la propia tradición filosófica occidental y su concepción de la dignidad humana. Si el hallazgo del genoma humano lleva consigo una propensión de la visión de la realidad humana exclusivamente cientificista y biológica, procediendo a realizar una verdadera «sacralización de la ciencia» ¿Supone ello el derrumbe, la invalidación de la condición ética y libre del hombre? ¿Debemos renunciar a una visión del mismo como un ser digno y reducirlo a un animal más? ¿Debemos, en definitiva, dar carpetazo al humanismo, poniendo en tela de juicio la calidad moral del hombre? ¿Cerrar entonces los espacios de la ética o la filosofía, declarando que todos los aspectos que encierran la condición humana se consumen en una explicación científica? ¿Cómo afrontar otros posibles ataques a dimensiones de la dignidad humana como la libertad, la igualdad, la intimidad? ¿Precisan de disciplinas distintas, como la filosofía y el derecho, en busca de soluciones que exceden del campo científico y a los que éste no puede dar respuestas? Ante los nuevos poderes y responsabilidades que trae consigo el progreso científico, la explicación ética y la científica no deben sino reencontrarse. Apostar por el control ético del rumbo del proceso científico y tecnológico a través del paradigma de la dignidad humana se torna imprescindible. En definitiva, tratar de llevar a cabo el sueño del progreso universal, real, en el que la genética constituya un eslabón, un peldaño más en su consecución efectiva no puede darse sin intervención de la reflexión ética.This is definitely the age of biotechnology and with it comes a new artificial genetic reality. Biotechnology gives us never seen before control over plant, animal and human life. Mankind may now even be able to change the course of evolution in all living creatures, no less. That is why it is easy to understand that the science of genetics transcends its own domain; it is unavoidably confronted with ethical dilemmas of all kind and it is compelled to turn to philosophy and morality because of its need to find answers urgently. The first question raised by genetics is of such a magnitude that it overturns the basis of the Western philosophical tradition and its concept of human dignity. If the decoding of the human genome leads to an exclusively scientific and biological vision of human reality, to what you could call a «sacralisation of science», then what happens to free will, to man as an ethical being? Should we henceforth refuse to consider Man as a creature of Dignity and reduce him to just another animal? Should we, in short, abandon all humanistic idealism and question even the morality of human beings? Should we forget about ethics and philosophy and agree that all the aspects, implicit in the human condition, can find a scientific explanation? But how then should we deal with other attacks that may be made against such dimensions of human dignity as liberty, equality and privacy? Will there be no need for other disciplines, such as philosophy and law, to find solutions to problems which exceed the field of science and for which science has no answers to give?. In the face of all the new powers, potential and responsibilities brought about by scientific progress, ethics and science should not become adversaries. Ethical control over the course of scientific and technological progress based on the paradigm of human dignity is becoming essential. To summarise, it will be impossible to realise the dream of true progress, in which the science of genetics is but one step, without answering ethical questions.

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There is a humorously disturbing cartoon by Mary Leunig of a mother as a suffering Jesus figure crucified on the cross of motherhood. The image simultaneously evokes and countersigns the idealised portrait of mothers as serene and self-sacrificing Madonna figures. In Leunig’s cartoon the mother wears a crown of nappy pins; her children, inconsolable, bereft of the mother as a site of selfless love and nurture, look up at her on the cross. Over twenty years old, this cartoon haunts the viewer with its ironic/iconic motifs of motherhood, because it signifies the presence of an absence – the absence of the mother as a desiring subject, and a “space where the mother can be seen as woman” (Irigaray in Grosz 1989, 119). Steven Spielberg’s 2001 film AI (Artificial Intelligence) is, I think, an interesting attempt to speak/visualise that space, but it ultimately taps into our Western phallocentric society’s ongoing love affair with the woman as mother, and its denial of the mother as woman. Crucial to this denial is an erasure of the female body and love of self, both of which are sacrificed on the altar of the child’s needs and desires. Luce Irigaray’s concern for the absence of the mother’s subjectivity in Western discourses tempts her to claim that men are intent on giving birth to themselves, thus not only refuting the mother as woman, but disavowing even that limited, metonymic, signifying space allotted to the mother – the mother as the site of origin. She writes: in order to become men, they continue to consume … [the mother], draw on her resources and, at the same time, they deny her or disclaim her in their identification with and their belonging to the masculine world. They owed their existence, their body, their life and they forget or misrecognise this debt in order to set themselves up as powerful men, adults busying themselves with public affairs (Irigaray in Grosz 1989, 121) Developments in reproductive technology over the past twenty years have enabled the concept of the self-made man who disavows the maternal debt to become more of a reality. Mary Ann Doane, citing Andreas Huyssen, (in Wolmark, 1999) claims that the ultimate (male) fantasy of reproductive technology is the production of life without the mother (24). Doane also points out, however, that the technology/human reproduction interface in these processes “puts into crisis the very possibility of the question of origins, the Oedipal dilemma and the relation between subjectivity and knowledge that it supports” (26). Spielberg’s film AI (which screened to mixed reception world-wide) problematises the consequences of life without the biological mother due to male technological intervention, resolving this by reaffirming the importance of the woman as mother and celebrating the mother-child bond. In effect, one of the ‘messages’ in this film is that you cannot take the mother out of the woman, and I would suggest that part of the reviewers’ antipathy to the film is fed by an aversion to Spielberg’s focus on maternal space (Shepard, 2001). The film invites the viewer to be critical of the ways in which males use technology to tamper with nature, and suggests that such intrusions will have disastrous consequences. By revealing the robots as more moral and humane than their human counterparts, AI highlights a fundamental anxiety about the human “self”. However, in attempting to resolve these issues, AI reifies the woman as mother, aligning her with “nature” and positioning the mother and child as the precious casualties of technological intervention. Thus AI confirms that well rehearsed binarism that links women with nature/nurture and men with technology/culture, in the process endorsing a reductionist view of women’s bodies as essentially maternal (Grosz, 1987, 5-6) and subsuming the mother beneath a concern for the child (Walker, 1998). AI is set in a future society topographically ravaged by the effects of greenhouse gases. Major cities have been flooded and there are legal sanctions to strictly limit pregnancies. Robots called ‘mechas’ have been invented to serve the human race and to help conserve the limited resources. David is the perfect ‘mecha’ child who can be programmed to love – the realisation of the male scientist’s dreams. He is adopted by human parents, Monica and Martin, after it seems that Henry, their biological child, will never recover from a coma. The father Martin brings David home, a gesture that echoes the male scientist’s fantasy of the reproduction of life without a mother. Monica, the mother, falls in love with David, and it is Monica, not Martin, who programs David to love her in return. Thus it is suggested that motherhood is instinctive in women. The father retains an aloof detachment from the child: “You’re a toy,” he tells David, “I’m real”. This statement clearly distinguishes the technological from the human, culture from nature, and the gendered power hierarchy that these divisions uphold. Once David is programmed to love Monica, he calls her “Mommy”. David’s desire to be a ‘real live boy’ is fuelled by his potent love for the mother, which drives the drama and the narrative shape of his quest for reunion with her. The mother-as-woman disappears under the weight of nostalgia for the certainty of origins which mandates the woman-as-mother. Elizabeth Grosz, paraphrasing Luce Irigaray argues that, “with no access to social value in her own right, she becomes the mother who has only food (that is love) to give the child, a nurture that, in our culture, is deemed either excessive or inadequate”(1989, 119). Constructed by others, the mother here is both the phallic mother who satisfies all needs and desires, and the castrated mother who denies the self, both Freudian conceptualisations. AI further portrays motherhood without the mess, by transforming the female body into the ‘good and proper’ maternal body. It thus removes the potential for the abjectification of corporeal maternal space that occurs in many horror films dealing with the mother figure (see Creed’s work). The maternal body in AI is a sanitised space that is represented by the clean, bounded rooms of the family home, and the closed, groomed, feminine body of Monica. The film confirms the home as a traditional site of nurture and motherly love, a spatial marker of women’s identity as well as place. At the end of the film, David’s twofold wish of becoming a real live boy and being with his mother is finally granted, but not until after some 2000 years. In conferring human status on David, the narrative resolves any apprehension about loss of boundaries and the blurring of the distinctions between self and other, which is generated by the human/technology interface (Creed 1995, 147). When Monica is re-born by a male scientist figure in this future society, an event that echoes the immaculate conception birth of David, she is the woman-as-mother. Reunited in the family home with David, she comments that she feels strange and doesn’t quite know why she is there; but David’s presence and love reassures her, giving her access to her only identity, that of mother. The film closes on an idyllic scene in which David and the idealised mother are falling asleep together on the parental bed in the sanctuary of the home. Spielberg’s mother is not Mary Leunig’s suffering mother, but the film’s focus on the mother/child bond bears an interesting resemblance to feminist theories of the pre-oedipal as a space of potential disruption to the Oedipal narrative (Kristeva). In its demotion of the masculine and its criticism of technology, AI could be read as a celebration of the pre-oedipal, that phase of psycho-sexual identity formation in which the mother is privileged and which is usually devalued once the father intervenes in the mother-child dyad (as Martin does when he separates David from Monica, insisting he leaves after the real son Henry recovers). The phallic domain of the father, the symbolic, is spurned in this film, while the domain of the mother, the imaginary, and the pre-Oedipal, is valorised. This is visually enhanced in the film through the use of water imagery, the invigoration of the maternal figure (Monica/ Madonna), and the primacy given to the mother-child bond. Secure in the maternal space at the end of the film, David eschews the masculine: “No Henry, no Martin, no grief”. However such a reading still prioritises the woman-as-mother, not the mother-as-woman. The problem with singing the song of the pre-oedipal sublime (Helene Cixous’s ‘white ink’ and Julia Kristeva’s ‘semiotic’), is that it threatens to buy into the same idealisation of the mother as the phallocentric discourses that it attacks (Walker, 1998). I have argued here that the mother, mothering, motherhood and the maternal body continue to be represented in our culture as idealised experiences and states of being. Such textual representation allocates hom*ogeneity and naturalness to motherhood, and a fixed conceptualisation, even obliteration, of women’s bodies and desires. Despite appearing to undermine the masculine and valorise the maternal, AI provides a metaphorical inscription of motherly love and love for the mother that fails to recognise the flesh behind the words. Works Cited Creed, Barbara. “Horror and the Carnivalesque.” Fields of Vision. Eds. Leslie Deveraux and Roger Hillman. Berkley: University of California Press, 1995. Doane, Mary Ann. “Technophilia: Technology, Representation, and the Feminine.” Cybersexualities: A reader on Feminist Theory, Cyborgs and Cyberspace. Ed. Jenny Wolmark. Edinburgh: Edinburgh University Press, 1999. Grosz, Elizabeth. “Notes Towards a Corporeal Feminism.” Australian Feminist Studies, 5 (1987): 1-9. Grosz, Elizabeth. Sexual Subversions: three French feminists. Sydney: Allen & Unwin, 1989. Spielberg, Steven. AI. Warner Bros. and Dreamworks Pictures, 2001. Shepard, Lucius. “AIEEEEEEEEEEEEE.” Fantasy & Science Fiction Vol 101 (Dec 2001): 112-117. Walker, Michelle. Philosophy and the maternal body: reading silence.London; New York: Routledge, 1998. Links http://www.benway.com/mary-leunig.shtml http://www.envf.port.ac.uk/illustration/images/vlsh/psycholo/irigaray.htm http://web.ukonline.co.uk/n.paradoxa/barnett.htm Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Muller, Vivienne. "Motherly Love" M/C: A Journal of Media and Culture 5.6 (2002). Dn Month Year < http://www.media-culture.org.au/0211/motherlylove.php>. APA Style Muller, V., (2002, Nov 20). Motherly Love. M/C: A Journal of Media and Culture, 5,(6). Retrieved Month Dn, Year, from http://www.media-culture.org.au/0211/motherlylove.html

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This article will look at the use of personal photographs that attempt to convey a sense of social activism as a reaction against global terrorism. Moreover, I argue that the photographs uploaded to the site “We’re Not Afraid”, which began after the London bombings in 2005, presents a forum to promote the pleasures of western cultural values as a defence against the anxiety of terror. What is compelling are the ways in which the Website promotes, seemingly, everyday modalities through what may be deemed as the domestic snapshot. Nevertheless, the aura from the context of these images operates to arouse the collective memory of terrorism and violence. It promotes photography’s spectacular power. To begin it is worthwhile considering the ways in which the spectacle of terrorism is mediated. For example, the bombs activated on the London Underground and at Tavistock Square on the 7th of July 2005 marked the day that London became a victim of ‘global’ terrorism, re-instilling the fear projected by the media to be alarmed and to be suspicious. In the shadow of the terrorist events of September 11, as well as the Madrid Bombings in 2004, the incidents once again drew attention to the point that in the Western world ‘we’ again can be under attack. Furthermore, the news media plays a vital role in mediating the reality and the spectacle of terrorist attacks in the display of visual ‘proof’. After the London bombings of 7 July 2005, the BBC Website encouraged photo submissions of the incidents, under the heading “London Explosions: Your Photos”, thus promoting citizen journalism. Within six hours the BBC site received more that 1000 photographs. According to Richard Sambrook, director of the BBC’s World Service and Global News division, “people were participating in our coverage in way we had never seen before” (13). Other news Websites, such as Reuters and MSNBC also set up a similar call and display of the incidents. The images taken by everyday people and survivors‚ suggest a visceral response to the trauma of terrorism in which they became active participants in the reportage. Leading British newspapers further evoked the sensational terror of the incidents through the captioning of horrific images of destruction. It contextualised them within the realm of fascination and fear with headlines such as “London’s Day of Terror” from the Guardian, “Terror Comes to London” from the Independent and “Al-Qa’eda Brings Terror to the Heart of London” from the Daily Telegraph (“What the Papers Say”). Roland Barthes notes that “even from the perspective of a purely immanent analysis, the structure of the photograph is not an isolated structure; it is in communication with at least one other structure, namely the text – title, caption or article – accompanying every press photograph” (16). He suggested that, with the rise to prominence of ‘the press photograph’ as a mode of visual communication, the traditional relationship between image and text was inverted: “it is not the image which comes to elucidate or ‘realize’ the text, but the latter which comes to sublimate, patheticize or rationalize the image” (25). Frederic Jameson raises a very important point in regards to the role the media plays in terror. He suggests that the Western media is not only affected by a permanent condition of amnesia, but that this has become its primary ‘informational function’ (20). Hence, terror images are constantly repeated for their affect. “When combined with the media, terrorism’s reality-making power is astounding: its capacity to blend the media’s sensational stories, old mythical stereotypes, and a burning sense of moral wrath” (Zulaika and Douglass ix). Susan Sontag, in her 2003 book Regarding the Pain of Others, also discusses the assault of images (116). She argues that “the iconography of suffering has a long pedigree. The sufferings most often deemed worthy of representation are those understood to be the product of wrath, divine or human” (40). Furthermore, globalisation has profoundly changed the rhetoric of terrorism in which the uses of photographs for political means are ubiquitous. Sontag argues that “it seems as if there is a greater quantity of such news than before” (116). Nevertheless, she stresses, “it seems normal to turn away from images that simply make us feel bad” (116). Rather, than the focus on images of despair, the “We’re Not Afraid” Website provides a reaction against visual assaults. The images suggest a turning away from the iconography of terror and suffering to a focus on everyday western middle-class modalities. The images on the site consist of domestic ritual photographic practices, such as family snapshots. The images were disseminated following what has been referred to as the ‘incidents’ by the British press of the attacks on 7 July on the London transport system. Significantly, rather than being described as an event, such as the September 11 terrorist assaults were, the term ‘incidents’ suggests that everyday modalities, the everyday ways of being, may not be affected despite the terror of the attacks. It is, perhaps, a very British approach to the idea of ‘moving on’ despite adversity, which the Website advocates. The Website invites the general public to upload personal photographs captioned with the phrase “We’re not afraid” to “show that terrorists would not change the way people lived their lives” (Clarke).The Website began on 7 July 2005 and during the first week the site received, at times, up to 15 images a minute from across the world (Nikkah). Notably, within days of the Website’s launch it received over 3500 images and 11 million hits (Clarke).The images taken by everyday people and survivors‚ suggest a visceral response to the incidents. These images seem to support Susan Sontag’s argument from On Photography, in which she argues that photography is mainly a social rite, a defence against anxiety, and a tool of power (8). The images present a social activism for the predominantly white middle-class online participants and, as such, is subversive in its move away from the contextualised sensational images of violence that abound in the mainstream press. According to the site’s creator, London Web designer, Alfie Dennen “the idea for this site came from a picture of one of the bombed trains sent from a mobile phone to Dennen’s own weblog. Someone else added the words ‘We’re Not Afraid’ alongside the image” (“‘Not Afraid’ Website Overwhelmed”). Hence, in Dennen’s Weblog the terror and trauma of the train images of the London underground, that were circulated in the main stream press, have been recontextualised by the caption to present defiance and survival. The images uploaded onto the Website range from personal snapshots to manipulated photographs which all bear the declaration: ‘We are not afraid’. Currently, there are 770 galleries with 24 images per gallery amounting to around 18500 images that have been sent to the site. The photographs provide a crack in the projected reality of terrorism and the iconography of suffering as espoused by the mainstream media. The Website claims: We’re not afraid is an outlet for the global community to speak out against the acts of terror that have struck London, Madrid, New York, Baghdad, Basra, Tikrit, Gaza, Tel-Aviv, Afghanistan, Bali, and against the atrocities occurring in cities around the world each and every day. It is a worldwide action for people not willing to be cowed by terrorism and fear mongering. It suggests that: The historical response to these types of attacks has been a show of deadly force; we believe that there is a better way. We refuse to respond to aggression and hatred in kind. Instead, we who are not afraid will continue to live our lives the best way we know how. We will work, we will play, we will laugh, we will live. We will not waste one moment, nor sacrifice one bit of our freedom, because of fear. We are not afraid. (“we’re not afraid.com: Citizens for a secure world, united against terror.”) The images evoke the social memory of our era of global terrorism. Arguably, the events since September 11 have placed the individual in a protection mode. The photographs represent, as Sontag espouses, a tool against the anxiety of our time. This is a turn away from the visual iconography of despair. As such, rather than images of suffering they are images of survival, or life carrying on as usual. Or, more precisely, the images represent depictions of everyday western middle-class existence. The images range from family snaps, touristic photographs, pictures of the London underground and some manipulated images all containing the words ‘We’re Not Afraid’. Dennen “said the site had become a symbol for people to show solidarity with London and say they will not be cowed by the bombings” (“‘Not Afraid’ Website Overwhelmed”). The photographs also serve as a form of protection of western middle-class values and lifestyle that may be threatened by terrorist acts. Of consideration is that “personal photographs not only bind us to our own pasts – they bind us to the pasts of the social groups to which we belong” (Gye 280). The images on the site may be described as a “revocation of social power through visibility” and as such photography is considered a “performance of power” (Frosh 46). Barthes asserts that “formerly, the image illustrated the text (made it clearer); today, the text loads the image, burdening it with a culture, a moral, an imagination” (25). The images loaded onto the Website “We’re Not Afraid’ assumes notions of resilience and defiance which can be closely linked to Anglo-American cultural memory and imagination. Significantly, efforts to influence ‘heart and minds’ through support of touring exhibitions were common in the earlier days of the Cold War. Sontag argues that “photographic collections can be used to substitute a world” (162). The images exalted a universal humanism, similarly to the images on the “We’re Not Afraid” site. Many exhibits were supported throughout the 1950s, often under the auspices of the USIA (United States Information Agency). A famous example is the photography exhibit ‘The Family of Man’ which travelled to 28 countries between 1955-59 and was seen by 9 million people (Kennedy 316). It contained 503 images, 273 photographers from 68 nations “it posited humanity as a universal ideal and human empathy as a compensatory response to the threat of nuclear annihilation” (Kennedy 322). Significantly, Liam Kennedy asserts that, the Cold War rhetoric surrounding the exhibition blurred the boundaries between art, information and propaganda. The exhibition has been critiqued ideologically as an imperialist project, most notably by Allan Sekula in which he states “the worldliness of photography is the outcome, not of any immanent universality of meaning, but of a project of global domination” (96). In more recent times an exhibition, backed by the US State Department titled ‘After September 11: Images from Ground Zero’, by photojournalist/art photographer Joel Meyorowitz travelled to more than 60 countries and assisted in shaping and maintaining a public memory of the attacks of the World Trade Centre and its aftermath (Kennedy 315). Similar, to ‘The Family of Man’, it adds an epic quality to the images. As Kennedy points out that: To be sure this latter exhibit has been more overtly designed as propaganda, yet it also carries the cachet of ‘culture’ (most obviously, via the signature of a renowned photographer) and is intended to transmit a universal message that transcends the politics of difference. (Kennedy 323) The Website “We’re Not Afraid’ maintains the public memory of terrorism, without the horror of suffering. With a ‘universal message’ similar to the aforementioned exhibitions, it attempts to transcends the politics of difference by addressing the ‘we’ as the ‘everyday’ citizen. It serves as a gallery space and similarly evokes western romantic universal ideals conveyed in the exhibition ‘The Family of Man’, whilst its aesthetic forms avoid the stylististically captured scenes of ‘After September 11’. As stated earlier, the site had over 11 million hits in the first few weeks; as such the sheer number of viewers exceeds that of any formal photographic exhibition. Moreover, unlike these highly constructed art exhibitions from leading professional photographers, the Website significantly presents a democratic form of participation in which the ‘personal is political’. It is the citizen journalist. It is the ‘everyday’ person, as evidenced in the predominant snapshot aesthetics and the ordinariness in the images that are employed. Kris Cohen, in his analysis of photoblogging suggests that this aesthetic emphasises the importance in “photoblogging of not thinking too much, of the role that instinct plays in the making of photographs and the photoblog” (890). As discussed, previously, the overwhelming response and contributions to the Website within days of its launch seems to suggest this. The submission of photographs suggests a visceral response to the incidents from the ‘people’ in the celebration of the ‘everyday’ and the mundane. It also should be noted that “there are now well over a million documented blogs and photoblogs in the world”, with most appearing since 2003 (Cohen 886). As Cohen suggests “their newfound popularity has provoked a gentle storm of press, along with a significant number of utopic scenarios in which blogs feature as the next emancipatory mass media product”(886). The world-wide press coverage for the “We’re Not Afraid’ site is one key example that promotes this “utopian vision of transfigured citizens and in Benedict Anderson’s well used term an ‘imagined community” (Goggin xx). Nevertheless, the defiant captioning of the images also returns us historically to the social memory of the London Blitz 1940-41 in which the theme of a transfigured community was employed and in which the London underground and shelters became a signifier for the momentum of “We’re Not Afraid’. Barthes explained in Mythologies about the “the sight of the ‘naturalness’ with which newspapers, art and common sense constantly dress up a reality which, even though it is the one we live in, is undoubtedly determined by history” (11). What I want to argue is that the mythology surrounding the London bombings articulated in the Website “We’re Not Afraid’ is determined by 20th Century history of the media and the cultural imaginary surrounding predominantly British values*.** *The British Prime Minister at the time, Tony Blair, asserted that “qualities of creativity built on tolerance, openness and adaptability, work and self improvement, strong communities and families and fair play, rights and responsibilities and an outward looking approach to the world that all flow from our unique island geography and history.” (“Blair Defines British Values”). These values are suggested in the types of photographs uploaded onto the activist Website, as such notions of the British Empire are evoked. Moreover, in his address following the incident, “Blair harkened back to the ‘Blitz spirit’ that saw Londoners through the dark days of Nazi bombing during World War II — and, by association, to Winston Churchill, the wartime leader whose determined, moving speeches helped steel the national resolve” (“Blair Delivers”). In his Churchillian cadence he paid “tribute to the stoicism and resilience of the people of London who have responded in a way typical of them”. He said Britain would show “by our spirit and dignity” that “our values will long outlast” the terrorists. He further declared that “the purpose of terrorism is just that. It is to terrorize people and we will not be terrorized” (“Blair Delivers”). The mythology of the Blitz and “the interpretive context at the time (and for some years thereafter) can be summarized by the phrase ‘the People’s War’—a populist patriotism that combined criticism of the past with expectations of social change and inclusive messages of shared heritage and values” (Field 31). The image conveyed is of a renewed sense of community. The language of triumph against adversity and the endurance of ordinary citizens are also evoked in the popular press of the London incidents. The Times announced: Revulsion and resolve: Despite the shock, horror and outrage, the calm shown in London was exemplary. Ordinary life may be inconvenienced by the spectre of terror, yet terrorism will not force free societies to abandon their fundamental features. An attack was inevitable. The casualties were dreadful. The terrorists have only strengthened the resolve of Britain and its people. (“What the Papers Say”) Similarly the Daily Express headline was “We Britons Will Never Be Defeated” (“What the Papers Say”). The declaration of “We’re not afraid” alongside images on the Website follows on from this trajectory. The BBC reported that the Website “‘We’re not afraid’ gives Londoners a voice” (“Not Afraid Website Overwhelmed”). The BBC has also made a documentary concerning the mission and the somewhat utopian principles presented. Similarly discussion of the site has been evoked in other Weblogs that overwhelmingly praise it and very rarely question its role. One example is from a discussion of “We’re Not Afraid” on another activist site titled “World Changing: Change Your Thinking”. The contributor states: Well, I live in the UK and I am afraid. I’m also scared that sites like We’re Not Afraid encourage an unhealthy solidarity of superiority, nationalism and xenophobia – perpetuating a “we’re good” and “they’re evil” mentality that avoids the big picture questions of how we got here. Posted by: John Norris at July 8, 2005 03:45 AM Notably, this statement also reiterates the previous argument on cultural diplomacy presented by theorists in regards to the exhibitions of ‘The Family of Man’ and ‘After September 11’ in which the images are viewed as propaganda, promoting western cultural values. This is also supported by the mood of commentary in the British press since the London bombings, in which it is argued that “Britain and the British way of life are under threat, the implication being that the threat is so serious that it may ultimately destroy the nation and its values” (King). The significance of the Website is that it represents a somewhat democratic medium in its call for engagement and self-expression. Furthermore, the emancipatory photography of self and space, presented in the “We’re Not Afraid” site, echoes Blair’s declaration of “we will not be terrorized”. However, it follows similar politically conservative themes that were evoked in the Blitz, such as community, family and social stability, with tacit reference to social fragmentation and multi-ethnicity (Field 41-42). In general, as befitted the theme of “a People’s War,” the Blitz imagery was positive and sympathetic in the way it promoted the endurance of the ordinary citizen. Geoffrey Field suggests “it offered an implicit rejoinder to the earlier furor—focusing especially on brave, caring mothers who made efforts to retain some semblance of family under the most difficult circ*mstances and fathers who turned up for work no matter how heavy the bombing had been the night before” (24). Images on the Website consist of snapshots of babies, families, pets, sporting groups, people on holiday and at celebrations. It represents a, somewhat, global perspective of middle-class values. The snapshot aesthetic presents, what Liz Kotz refers to as, the “aesthetics of intimacy”. It is a certain kind of photographic work which is quasi-documentary and consists of “colour images of individuals, families, or groupings, presented in an apparently intimate, unposed manner, shot in an off-kilter, snapshot style, often a bit grainy, unfocused, off-colour” (204). These are the types of images that provide the visual gratification of solidarity amongst its contributors and viewers, as it seemingly appears more ‘real’. Yet, Kotz asserts that these type of photographs also involve a structure of power relations “that cannot be easily evaded by the spontaneous performance before the lens” (210). For example, Sarah Boxer importantly points out that “We’re Not Afraid”, set up to show solidarity with London, seems to be turning into a place where the haves of the world can show that they’re not afraid of the have-nots” (1). She argues that “there’s a brutish flaunting of wealth and leisure” (1). The iconography in the images of “We’re not Afraid” certainly promotes a ‘memorialisation’ of the middle-class sphere. The site draws attention to the values of the global neoliberal order in which capital accumulation is paramount. It, nevertheless, also attempts to challenge “the true victory of terrorism”, which Jean Baudrillard circ*mspectly remarks is in “the regression of the value system, of all the ideology of freedom and free movement etc… that the Western world is so proud of, and that legitimates in its eyes its power over the rest of the world”. Self-confidence is conveyed in the images. Moreover, with the subjects welcoming gaze to the camera there may be a sense of narcissism in publicising what could be considered mundane. However, visibility is power. For example, one of the contributors, Maryland USA resident Darcy Nair, said “she felt a sense of helplessness in the days after 9/11. Posting on the We’re Not Afraid may be a small act, but it does give people like her a sense that they’re doing something” (cited in Weir). Nair states that: It seems that it is the only good answer from someone like me who’s not in the government or military…There are so many other people who are joining in. When bunches of individuals get together – it does make me feel hopeful – there are so many other people who feel the same way. (cited in Weir) Participation in the Website conveys a power which consists of defiantly celebrating western middle-class aesthetics in the form of personal photography. As such, the personal becomes political and the private becomes public. The site offers an opportunity for a shared experience and a sense of community that perhaps is needed in the era of global terrorism. It could be seen as a celebration of survival (Weir). The Website seems inspirational with its defiant message. Moreover, it also has postings from various parts of the world that convey a message of triumph in the ‘everyday’. The site also presents the ubiquitous use of photography in a western cultural tradition in which idealised constructions are manifested in ‘Kodak’ moments and in which the domestic space and leisure times are immortalised and become, significantly, the arena of activism. As previously discussed Sontag argues that photography is mainly a social rite, a defence against anxiety, and a tool of power (8). The Website offers the sense of a global connection. It promotes itself as “citizens for a secure world, united against terror”. It attempts to provide a universal solidarity, which appears uplifting. It is a defence against anxiety in which, in the act of using personal photographs, it becomes part of the collective memory and assists in easing the frustration of not being able to do anything. As Sontag argues “often something looks, or is felt to look ‘better’ in a photograph. Indeed, it is one of the functions of photography to improve the normal appearance of things” (81). Rather than focus on the tragic victim of traditional photojournalism, in which the camera is directed towards the other, the site promotes the sharing and triumph of personal moments. In the spotlight are ‘everyday’ modalities from ‘everyday people’ attempting to confront the rhetoric of terrorism. In their welcoming gaze to the camera the photographic subjects challenge the notion of the sensational image, the spectacle that is on show is that of middle-class modalities and a performance of collective power. Note Themes from this article have been presented at the 2005 Cultural Studies Association of Australasia Conference in Sydney, Australia and at the 2006 Association for Cultural Studies Crossroads Conference in Istanbul, Turkey. References Barthes, Roland. “The Photographic Message.” Image-Music-Text. Trans. Stephen Heath. New York: Noonday Press, 1977 [1961]. 15-31. Barthes, Roland. Mythologies. Trans. Annette Lavers. London: Vintage, 1993 [1972]. Baudrillard, Jean. “The Spirit of Terrorism.” Trans. Rachel Bloul. La Monde 2 (2001). < http://www.egs.edu/faculty/baudrillard/baudrillard-the-spirit-of-terrorism.html >. “Blair Defines British Values.” BBC News 28 Mar. 2000. < http://news.bbc.co.uk/1/hi/uk_politics/693591.stm >. “Blair Delivers a Classically British Rallying Cry.” Associated Press 7 July 2005. < http://www.msnbc.msn.com/id/8502984/ >. Boxter, Sarah. “On the Web, Fearlessness Meets Frivolousness.” The York Times 12 July 2005. < http://www.nytimes.com/2005/07/12/arts/design/12boxe.html?ex= 1278820800&en=e3b207245991aea8&ei=5088&partner=rssnyt&emc=rss >. Clarke, R. “Web Site Shows Defiance to Bombers: Thousands Send Images to Say ‘We Are Not Afraid.’” CNN International 12 July 2005. < http://edition.cnn.com/2005/WORLD/europe/07/11/london.website/ >. “CJ Bombings in London.” MSNBC TV Citizen Journalist. < http://www.msnbc.msn.com/id/8499792/ >. Cohen, Kris R. “What Does the Photoblog Want?” Media, Culture & Society 27.6 (2005): 883-901. Dennen, Alfie. “We’renotafraid.com: Citizens for a Secure World, United Against Terror.” < http://www.werenotafraid.com/ >. Field, Geoffrey. “Nights Underground in Darkest London: The Blitz, 1940–1941.” International Labor and Working-Class History 62 (2002): 11-49. Frosh, Paul. “The Public Eye and the Citizen-Voyeur: Photography as a Performance of Power.” Social Semiotics 11.1 (2001): 43-59. Gye, Lisa. “Picture This: The Impact of Mobile Camera Phones on Personal Photographic Practices.” Continuum: Journal of Media and Cultural Studies 22.2 (2007): 279-288. Jameson, Fredric. “Postmodernism and Consumer Society.” The Cultural Turn: Selected Writings on the Postmodern. New York: Verso, 1998. 1-20. Kennedy, Liam. “Remembering September 11: Photography as Cultural Diplomacy.” International Affairs 79.2 (2003): 315-326. King, Anthony. “What Does It Mean to Be British?” Telegraph 27 May 2005. < http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2005/07/27/ nbrit27.xml >. Kotz, Liz. “The Aesthetics of Intimacy.” In D. Bright (ed.), The Passionate Camera: Photography and Bodies of Desire. London: Routledge, 1998. 204-215. “London Explosions: Your Photos.” BBC News 8 July 2005 < http://news.bbc.co.uk/1/hi/in_pictures/4660563.stm >. Nikkhah, Roya. “We’restillnotafraid.com.” Telegraph co.uk 23 July 2005. < http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2005/07/24/ nseven224.xml >. “‘Not Afraid’ Website Overwhelmed.” BBC News 12 July 2005. < http://news.bbc.co.uk/go/pr/fr/-/1/hi/england/london/4674425.stm >. Norris, John. “We’re Not Afraid”. World Changing: Change Your Thinking. < http://www.worldchanging.com/archives/003069.html >. “Reuters: You Witness News.” < http://www.reuters.com/youwitness >. Sambrook, Richard. “Citizen Journalism and the BBC.” Nieman Reports (Winter 2005): 13-16. Sekula, Allan. “The Traffic in Photographs.” In Photography against the Grain: Essays and Photoworks 1973-1983. Halifax Nova Scotia: Nova Scotia College Press, 1984. Sontag, Susan. Regarding the Pain of Others. New York: Farrar, Strauss & Giroux, 2003. Sontag. Susan. On Photography. New York: Farrar, Strauss & Giroux, 1977. Weir, William. “The Global Community Support and Sends a Defiant Message to Terrorists.” Hartford Courant 14 July 2005. < http://www.uchc.edu/ocomm/newsarchive/news05/jul05/notafraid.html >. We’renot afraid.com: Citizens for a Secure World, United against Terror. < http://www.werenotafraid.com >. “What the Papers Say.” Media Guardian 8 July 2005. < http://www.guardian.co.uk/media/2005/jul/08/pressandpublishing.terrorism1 >. Zulaika, Joseba, and William A. Douglass. Terror and Taboo: The Follies, Fables, and Faces of Terrorism. New York: Routledge, 1996.

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Abstract:

This article will look at the use of personal photographs that attempt to convey a sense of social activism as a reaction against global terrorism. Moreover, I argue that the photographs uploaded to the site “We’re Not Afraid”, which began after the London bombings in 2005, presents a forum to promote the pleasures of western cultural values as a defence against the anxiety of terror. What is compelling are the ways in which the Website promotes, seemingly, everyday modalities through what may be deemed as the domestic snapshot. Nevertheless, the aura from the context of these images operates to arouse the collective memory of terrorism and violence. It promotes photography’s spectacular power. To begin it is worthwhile considering the ways in which the spectacle of terrorism is mediated. For example, the bombs activated on the London Underground and at Tavistock Square on the 7th of July 2005 marked the day that London became a victim of ‘global’ terrorism, re-instilling the fear projected by the media to be alarmed and to be suspicious. In the shadow of the terrorist events of September 11, as well as the Madrid Bombings in 2004, the incidents once again drew attention to the point that in the Western world ‘we’ again can be under attack. Furthermore, the news media plays a vital role in mediating the reality and the spectacle of terrorist attacks in the display of visual ‘proof’. After the London bombings of 7 July 2005, the BBC Website encouraged photo submissions of the incidents, under the heading “London Explosions: Your Photos”, thus promoting citizen journalism. Within six hours the BBC site received more that 1000 photographs. According to Richard Sambrook, director of the BBC’s World Service and Global News division, “people were participating in our coverage in way we had never seen before” (13). Other news Websites, such as Reuters and MSNBC also set up a similar call and display of the incidents. The images taken by everyday people and survivors‚ suggest a visceral response to the trauma of terrorism in which they became active participants in the reportage. Leading British newspapers further evoked the sensational terror of the incidents through the captioning of horrific images of destruction. It contextualised them within the realm of fascination and fear with headlines such as “London’s Day of Terror” from the Guardian, “Terror Comes to London” from the Independent and “Al-Qa’eda Brings Terror to the Heart of London” from the Daily Telegraph (“What the Papers Say”). Roland Barthes notes that “even from the perspective of a purely immanent analysis, the structure of the photograph is not an isolated structure; it is in communication with at least one other structure, namely the text – title, caption or article – accompanying every press photograph” (16). He suggested that, with the rise to prominence of ‘the press photograph’ as a mode of visual communication, the traditional relationship between image and text was inverted: “it is not the image which comes to elucidate or ‘realize’ the text, but the latter which comes to sublimate, patheticize or rationalize the image” (25). Frederic Jameson raises a very important point in regards to the role the media plays in terror. He suggests that the Western media is not only affected by a permanent condition of amnesia, but that this has become its primary ‘informational function’ (20). Hence, terror images are constantly repeated for their affect. “When combined with the media, terrorism’s reality-making power is astounding: its capacity to blend the media’s sensational stories, old mythical stereotypes, and a burning sense of moral wrath” (Zulaika and Douglass ix). Susan Sontag, in her 2003 book Regarding the Pain of Others, also discusses the assault of images (116). She argues that “the iconography of suffering has a long pedigree. The sufferings most often deemed worthy of representation are those understood to be the product of wrath, divine or human” (40). Furthermore, globalisation has profoundly changed the rhetoric of terrorism in which the uses of photographs for political means are ubiquitous. Sontag argues that “it seems as if there is a greater quantity of such news than before” (116). Nevertheless, she stresses, “it seems normal to turn away from images that simply make us feel bad” (116). Rather, than the focus on images of despair, the “We’re Not Afraid” Website provides a reaction against visual assaults. The images suggest a turning away from the iconography of terror and suffering to a focus on everyday western middle-class modalities. The images on the site consist of domestic ritual photographic practices, such as family snapshots. The images were disseminated following what has been referred to as the ‘incidents’ by the British press of the attacks on 7 July on the London transport system. Significantly, rather than being described as an event, such as the September 11 terrorist assaults were, the term ‘incidents’ suggests that everyday modalities, the everyday ways of being, may not be affected despite the terror of the attacks. It is, perhaps, a very British approach to the idea of ‘moving on’ despite adversity, which the Website advocates. The Website invites the general public to upload personal photographs captioned with the phrase “We’re not afraid” to “show that terrorists would not change the way people lived their lives” (Clarke).The Website began on 7 July 2005 and during the first week the site received, at times, up to 15 images a minute from across the world (Nikkah). Notably, within days of the Website’s launch it received over 3500 images and 11 million hits (Clarke).The images taken by everyday people and survivors‚ suggest a visceral response to the incidents. These images seem to support Susan Sontag’s argument from On Photography, in which she argues that photography is mainly a social rite, a defence against anxiety, and a tool of power (8). The images present a social activism for the predominantly white middle-class online participants and, as such, is subversive in its move away from the contextualised sensational images of violence that abound in the mainstream press. According to the site’s creator, London Web designer, Alfie Dennen “the idea for this site came from a picture of one of the bombed trains sent from a mobile phone to Dennen’s own weblog. Someone else added the words ‘We’re Not Afraid’ alongside the image” (“‘Not Afraid’ Website Overwhelmed”). Hence, in Dennen’s Weblog the terror and trauma of the train images of the London underground, that were circulated in the main stream press, have been recontextualised by the caption to present defiance and survival. The images uploaded onto the Website range from personal snapshots to manipulated photographs which all bear the declaration: ‘We are not afraid’. Currently, there are 770 galleries with 24 images per gallery amounting to around 18500 images that have been sent to the site. The photographs provide a crack in the projected reality of terrorism and the iconography of suffering as espoused by the mainstream media. The Website claims: We’re not afraid is an outlet for the global community to speak out against the acts of terror that have struck London, Madrid, New York, Baghdad, Basra, Tikrit, Gaza, Tel-Aviv, Afghanistan, Bali, and against the atrocities occurring in cities around the world each and every day. It is a worldwide action for people not willing to be cowed by terrorism and fear mongering. It suggests that: The historical response to these types of attacks has been a show of deadly force; we believe that there is a better way. We refuse to respond to aggression and hatred in kind. Instead, we who are not afraid will continue to live our lives the best way we know how. We will work, we will play, we will laugh, we will live. We will not waste one moment, nor sacrifice one bit of our freedom, because of fear. We are not afraid. (“we’re not afraid.com: Citizens for a secure world, united against terror.”) The images evoke the social memory of our era of global terrorism. Arguably, the events since September 11 have placed the individual in a protection mode. The photographs represent, as Sontag espouses, a tool against the anxiety of our time. This is a turn away from the visual iconography of despair. As such, rather than images of suffering they are images of survival, or life carrying on as usual. Or, more precisely, the images represent depictions of everyday western middle-class existence. The images range from family snaps, touristic photographs, pictures of the London underground and some manipulated images all containing the words ‘We’re Not Afraid’. Dennen “said the site had become a symbol for people to show solidarity with London and say they will not be cowed by the bombings” (“‘Not Afraid’ Website Overwhelmed”). The photographs also serve as a form of protection of western middle-class values and lifestyle that may be threatened by terrorist acts. Of consideration is that “personal photographs not only bind us to our own pasts – they bind us to the pasts of the social groups to which we belong” (Gye 280). The images on the site may be described as a “revocation of social power through visibility” and as such photography is considered a “performance of power” (Frosh 46). Barthes asserts that “formerly, the image illustrated the text (made it clearer); today, the text loads the image, burdening it with a culture, a moral, an imagination” (25). The images loaded onto the Website “We’re Not Afraid’ assumes notions of resilience and defiance which can be closely linked to Anglo-American cultural memory and imagination. Significantly, efforts to influence ‘heart and minds’ through support of touring exhibitions were common in the earlier days of the Cold War. Sontag argues that “photographic collections can be used to substitute a world” (162). The images exalted a universal humanism, similarly to the images on the “We’re Not Afraid” site. Many exhibits were supported throughout the 1950s, often under the auspices of the USIA (United States Information Agency). A famous example is the photography exhibit ‘The Family of Man’ which travelled to 28 countries between 1955-59 and was seen by 9 million people (Kennedy 316). It contained 503 images, 273 photographers from 68 nations “it posited humanity as a universal ideal and human empathy as a compensatory response to the threat of nuclear annihilation” (Kennedy 322). Significantly, Liam Kennedy asserts that, the Cold War rhetoric surrounding the exhibition blurred the boundaries between art, information and propaganda. The exhibition has been critiqued ideologically as an imperialist project, most notably by Allan Sekula in which he states “the worldliness of photography is the outcome, not of any immanent universality of meaning, but of a project of global domination” (96). In more recent times an exhibition, backed by the US State Department titled ‘After September 11: Images from Ground Zero’, by photojournalist/art photographer Joel Meyorowitz travelled to more than 60 countries and assisted in shaping and maintaining a public memory of the attacks of the World Trade Centre and its aftermath (Kennedy 315). Similar, to ‘The Family of Man’, it adds an epic quality to the images. As Kennedy points out that: To be sure this latter exhibit has been more overtly designed as propaganda, yet it also carries the cachet of ‘culture’ (most obviously, via the signature of a renowned photographer) and is intended to transmit a universal message that transcends the politics of difference. (Kennedy 323) The Website “We’re Not Afraid’ maintains the public memory of terrorism, without the horror of suffering. With a ‘universal message’ similar to the aforementioned exhibitions, it attempts to transcends the politics of difference by addressing the ‘we’ as the ‘everyday’ citizen. It serves as a gallery space and similarly evokes western romantic universal ideals conveyed in the exhibition ‘The Family of Man’, whilst its aesthetic forms avoid the stylististically captured scenes of ‘After September 11’. As stated earlier, the site had over 11 million hits in the first few weeks; as such the sheer number of viewers exceeds that of any formal photographic exhibition. Moreover, unlike these highly constructed art exhibitions from leading professional photographers, the Website significantly presents a democratic form of participation in which the ‘personal is political’. It is the citizen journalist. It is the ‘everyday’ person, as evidenced in the predominant snapshot aesthetics and the ordinariness in the images that are employed. Kris Cohen, in his analysis of photoblogging suggests that this aesthetic emphasises the importance in “photoblogging of not thinking too much, of the role that instinct plays in the making of photographs and the photoblog” (890). As discussed, previously, the overwhelming response and contributions to the Website within days of its launch seems to suggest this. The submission of photographs suggests a visceral response to the incidents from the ‘people’ in the celebration of the ‘everyday’ and the mundane. It also should be noted that “there are now well over a million documented blogs and photoblogs in the world”, with most appearing since 2003 (Cohen 886). As Cohen suggests “their newfound popularity has provoked a gentle storm of press, along with a significant number of utopic scenarios in which blogs feature as the next emancipatory mass media product”(886). The world-wide press coverage for the “We’re Not Afraid’ site is one key example that promotes this “utopian vision of transfigured citizens and in Benedict Anderson’s well used term an ‘imagined community” (Goggin xx). Nevertheless, the defiant captioning of the images also returns us historically to the social memory of the London Blitz 1940-41 in which the theme of a transfigured community was employed and in which the London underground and shelters became a signifier for the momentum of “We’re Not Afraid’. Barthes explained in Mythologies about the “the sight of the ‘naturalness’ with which newspapers, art and common sense constantly dress up a reality which, even though it is the one we live in, is undoubtedly determined by history” (11). What I want to argue is that the mythology surrounding the London bombings articulated in the Website “We’re Not Afraid’ is determined by 20th Century history of the media and the cultural imaginary surrounding predominantly British values*.** *The British Prime Minister at the time, Tony Blair, asserted that “qualities of creativity built on tolerance, openness and adaptability, work and self improvement, strong communities and families and fair play, rights and responsibilities and an outward looking approach to the world that all flow from our unique island geography and history.” (“Blair Defines British Values”). These values are suggested in the types of photographs uploaded onto the activist Website, as such notions of the British Empire are evoked. Moreover, in his address following the incident, “Blair harkened back to the ‘Blitz spirit’ that saw Londoners through the dark days of Nazi bombing during World War II — and, by association, to Winston Churchill, the wartime leader whose determined, moving speeches helped steel the national resolve” (“Blair Delivers”). In his Churchillian cadence he paid “tribute to the stoicism and resilience of the people of London who have responded in a way typical of them”. He said Britain would show “by our spirit and dignity” that “our values will long outlast” the terrorists. He further declared that “the purpose of terrorism is just that. It is to terrorize people and we will not be terrorized” (“Blair Delivers”). The mythology of the Blitz and “the interpretive context at the time (and for some years thereafter) can be summarized by the phrase ‘the People’s War’—a populist patriotism that combined criticism of the past with expectations of social change and inclusive messages of shared heritage and values” (Field 31). The image conveyed is of a renewed sense of community. The language of triumph against adversity and the endurance of ordinary citizens are also evoked in the popular press of the London incidents. The Times announced: Revulsion and resolve: Despite the shock, horror and outrage, the calm shown in London was exemplary. Ordinary life may be inconvenienced by the spectre of terror, yet terrorism will not force free societies to abandon their fundamental features. An attack was inevitable. The casualties were dreadful. The terrorists have only strengthened the resolve of Britain and its people. (“What the Papers Say”) Similarly the Daily Express headline was “We Britons Will Never Be Defeated” (“What the Papers Say”). The declaration of “We’re not afraid” alongside images on the Website follows on from this trajectory. The BBC reported that the Website “‘We’re not afraid’ gives Londoners a voice” (“Not Afraid Website Overwhelmed”). The BBC has also made a documentary concerning the mission and the somewhat utopian principles presented. Similarly discussion of the site has been evoked in other Weblogs that overwhelmingly praise it and very rarely question its role. One example is from a discussion of “We’re Not Afraid” on another activist site titled “World Changing: Change Your Thinking”. The contributor states: Well, I live in the UK and I am afraid. I’m also scared that sites like We’re Not Afraid encourage an unhealthy solidarity of superiority, nationalism and xenophobia – perpetuating a “we’re good” and “they’re evil” mentality that avoids the big picture questions of how we got here. Posted by: John Norris at July 8, 2005 03:45 AM Notably, this statement also reiterates the previous argument on cultural diplomacy presented by theorists in regards to the exhibitions of ‘The Family of Man’ and ‘After September 11’ in which the images are viewed as propaganda, promoting western cultural values. This is also supported by the mood of commentary in the British press since the London bombings, in which it is argued that “Britain and the British way of life are under threat, the implication being that the threat is so serious that it may ultimately destroy the nation and its values” (King). The significance of the Website is that it represents a somewhat democratic medium in its call for engagement and self-expression. Furthermore, the emancipatory photography of self and space, presented in the “We’re Not Afraid” site, echoes Blair’s declaration of “we will not be terrorized”. However, it follows similar politically conservative themes that were evoked in the Blitz, such as community, family and social stability, with tacit reference to social fragmentation and multi-ethnicity (Field 41-42). In general, as befitted the theme of “a People’s War,” the Blitz imagery was positive and sympathetic in the way it promoted the endurance of the ordinary citizen. Geoffrey Field suggests “it offered an implicit rejoinder to the earlier furor—focusing especially on brave, caring mothers who made efforts to retain some semblance of family under the most difficult circ*mstances and fathers who turned up for work no matter how heavy the bombing had been the night before” (24). Images on the Website consist of snapshots of babies, families, pets, sporting groups, people on holiday and at celebrations. It represents a, somewhat, global perspective of middle-class values. The snapshot aesthetic presents, what Liz Kotz refers to as, the “aesthetics of intimacy”. It is a certain kind of photographic work which is quasi-documentary and consists of “colour images of individuals, families, or groupings, presented in an apparently intimate, unposed manner, shot in an off-kilter, snapshot style, often a bit grainy, unfocused, off-colour” (204). These are the types of images that provide the visual gratification of solidarity amongst its contributors and viewers, as it seemingly appears more ‘real’. Yet, Kotz asserts that these type of photographs also involve a structure of power relations “that cannot be easily evaded by the spontaneous performance before the lens” (210). For example, Sarah Boxer importantly points out that “We’re Not Afraid”, set up to show solidarity with London, seems to be turning into a place where the haves of the world can show that they’re not afraid of the have-nots” (1). She argues that “there’s a brutish flaunting of wealth and leisure” (1). The iconography in the images of “We’re not Afraid” certainly promotes a ‘memorialisation’ of the middle-class sphere. The site draws attention to the values of the global neoliberal order in which capital accumulation is paramount. It, nevertheless, also attempts to challenge “the true victory of terrorism”, which Jean Baudrillard circ*mspectly remarks is in “the regression of the value system, of all the ideology of freedom and free movement etc… that the Western world is so proud of, and that legitimates in its eyes its power over the rest of the world”. Self-confidence is conveyed in the images. Moreover, with the subjects welcoming gaze to the camera there may be a sense of narcissism in publicising what could be considered mundane. However, visibility is power. For example, one of the contributors, Maryland USA resident Darcy Nair, said “she felt a sense of helplessness in the days after 9/11. Posting on the We’re Not Afraid may be a small act, but it does give people like her a sense that they’re doing something” (cited in Weir). Nair states that: It seems that it is the only good answer from someone like me who’s not in the government or military…There are so many other people who are joining in. When bunches of individuals get together – it does make me feel hopeful – there are so many other people who feel the same way. (cited in Weir) Participation in the Website conveys a power which consists of defiantly celebrating western middle-class aesthetics in the form of personal photography. As such, the personal becomes political and the private becomes public. The site offers an opportunity for a shared experience and a sense of community that perhaps is needed in the era of global terrorism. It could be seen as a celebration of survival (Weir). The Website seems inspirational with its defiant message. Moreover, it also has postings from various parts of the world that convey a message of triumph in the ‘everyday’. The site also presents the ubiquitous use of photography in a western cultural tradition in which idealised constructions are manifested in ‘Kodak’ moments and in which the domestic space and leisure times are immortalised and become, significantly, the arena of activism. As previously discussed Sontag argues that photography is mainly a social rite, a defence against anxiety, and a tool of power (8). The Website offers the sense of a global connection. It promotes itself as “citizens for a secure world, united against terror”. It attempts to provide a universal solidarity, which appears uplifting. It is a defence against anxiety in which, in the act of using personal photographs, it becomes part of the collective memory and assists in easing the frustration of not being able to do anything. As Sontag argues “often something looks, or is felt to look ‘better’ in a photograph. Indeed, it is one of the functions of photography to improve the normal appearance of things” (81). Rather than focus on the tragic victim of traditional photojournalism, in which the camera is directed towards the other, the site promotes the sharing and triumph of personal moments. In the spotlight are ‘everyday’ modalities from ‘everyday people’ attempting to confront the rhetoric of terrorism. In their welcoming gaze to the camera the photographic subjects challenge the notion of the sensational image, the spectacle that is on show is that of middle-class modalities and a performance of collective power. Note Themes from this article have been presented at the 2005 Cultural Studies Association of Australasia Conference in Sydney, Australia and at the 2006 Association for Cultural Studies Crossroads Conference in Istanbul, Turkey. References Barthes, Roland. “The Photographic Message.” Image-Music-Text. Trans. Stephen Heath. New York: Noonday Press, 1977 [1961]. 15-31. Barthes, Roland. Mythologies. Trans. Annette Lavers. London: Vintage, 1993 [1972]. Baudrillard, Jean. “The Spirit of Terrorism.” Trans. Rachel Bloul. La Monde 2 (2001). http://www.egs.edu/faculty/baudrillard/baudrillard-the-spirit-of-terrorism.html>. “Blair Defines British Values.” BBC News 28 Mar. 2000. http://news.bbc.co.uk/1/hi/uk_politics/693591.stm>. “Blair Delivers a Classically British Rallying Cry.” Associated Press 7 July 2005. http://www.msnbc.msn.com/id/8502984/>. Boxter, Sarah. “On the Web, Fearlessness Meets Frivolousness.” The York Times 12 July 2005. http://www.nytimes.com/2005/07/12/arts/design/12boxe.html?ex= 1278820800&en=e3b207245991aea8&ei=5088&partner=rssnyt&emc=rss>. Clarke, R. “Web Site Shows Defiance to Bombers: Thousands Send Images to Say ‘We Are Not Afraid.’” CNN International 12 July 2005. http://edition.cnn.com/2005/WORLD/europe/07/11/london.website/>. “CJ Bombings in London.” MSNBC TV Citizen Journalist. http://www.msnbc.msn.com/id/8499792/>. Cohen, Kris R. “What Does the Photoblog Want?” Media, Culture & Society 27.6 (2005): 883-901. Dennen, Alfie. “We’renotafraid.com: Citizens for a Secure World, United Against Terror.” http://www.werenotafraid.com/>. Field, Geoffrey. “Nights Underground in Darkest London: The Blitz, 1940–1941.” International Labor and Working-Class History 62 (2002): 11-49. Frosh, Paul. “The Public Eye and the Citizen-Voyeur: Photography as a Performance of Power.” Social Semiotics 11.1 (2001): 43-59. Gye, Lisa. “Picture This: The Impact of Mobile Camera Phones on Personal Photographic Practices.” Continuum: Journal of Media and Cultural Studies 22.2 (2007): 279-288. Jameson, Fredric. “Postmodernism and Consumer Society.” The Cultural Turn: Selected Writings on the Postmodern. New York: Verso, 1998. 1-20. Kennedy, Liam. “Remembering September 11: Photography as Cultural Diplomacy.” International Affairs 79.2 (2003): 315-326. King, Anthony. “What Does It Mean to Be British?” Telegraph 27 May 2005. http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2005/07/27/ nbrit27.xml>. Kotz, Liz. “The Aesthetics of Intimacy.” In D. Bright (ed.), The Passionate Camera: Photography and Bodies of Desire. London: Routledge, 1998. 204-215. “London Explosions: Your Photos.” BBC News 8 July 2005 http://news.bbc.co.uk/1/hi/in_pictures/4660563.stm>. Nikkhah, Roya. “We’restillnotafraid.com.” Telegraph co.uk 23 July 2005. http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2005/07/24/ nseven224.xml>. “‘Not Afraid’ Website Overwhelmed.” BBC News 12 July 2005. http://news.bbc.co.uk/go/pr/fr/-/1/hi/england/london/4674425.stm>. Norris, John. “We’re Not Afraid”. World Changing: Change Your Thinking. http://www.worldchanging.com/archives/003069.html>. “Reuters: You Witness News.” http://www.reuters.com/youwitness>. Sambrook, Richard. “Citizen Journalism and the BBC.” Nieman Reports (Winter 2005): 13-16. Sekula, Allan. “The Traffic in Photographs.” In Photography against the Grain: Essays and Photoworks 1973-1983. Halifax Nova Scotia: Nova Scotia College Press, 1984. Sontag, Susan. Regarding the Pain of Others. New York: Farrar, Strauss & Giroux, 2003. Sontag. Susan. On Photography. New York: Farrar, Strauss & Giroux, 1977. Weir, William. “The Global Community Support and Sends a Defiant Message to Terrorists.” Hartford Courant 14 July 2005. http://www.uchc.edu/ocomm/newsarchive/news05/jul05/notafraid.html>. We’renot afraid.com: Citizens for a Secure World, United against Terror. http://www.werenotafraid.com>. “What the Papers Say.” Media Guardian 8 July 2005. http://www.guardian.co.uk/media/2005/jul/08/pressandpublishing.terrorism1>. Zulaika, Joseba, and William A. Douglass. Terror and Taboo: The Follies, Fables, and Faces of Terrorism. New York: Routledge, 1996. Citation reference for this article MLA Style Allmark, Panizza. "Photography after the Incidents: We’re Not Afraid!." M/C Journal 10.6/11.1 (2008). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0804/06-allmark.php>. APA Style Allmark, P. (Apr. 2008) "Photography after the Incidents: We’re Not Afraid!," M/C Journal, 10(6)/11(1). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0804/06-allmark.php>.

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This paper discusses the presentation of fame that can be identified through popular search terms. These terms reveal how the rapidly shifting interest in individual identities of ‘fame’ are cast against a continuous sequence of expected and unexpected events including movie releases, annual holidays, murders and terrorist attacks. The central claim of this paper is that fame is continuously reconstituted across a wide spectrum of cultural experiences and actions. Fame is attached to individuals as a personification of mainstream cultural fascination with specific events – whether manufactured or unexpected – and artefacts. This paper takes up the argument of Tyler (204) and Tomas (31) that promotes the potential of the Internet, and particularly the Web, as a ‘social laboratory’ that offers the means to rapidly and continuously identify the activities and interest of contemporary ‘everyday life’. This contrasts with positions that argue for the significance of the Internet in distinction and as a distinct space (Stone; Stallabrass; cf. Liff, Steward & Watts 97). However, this paper is not ‘another’ paper about the Internet or the Web. The data used in its discussion is admittedly gathered from this realm but is used as evidence into a wider framework of contemporary culture(s) that is media obsessed. This obsession both shapes and draws upon the transitory fame of individuals to frame and structure a form (or an illusion) of cultural continuity through a continuous presentation of events relating to ‘their’ fame. Fame is culturally achieved (Rojek 18) (manufactured) at various historical intersections of events and artefacts with their expression as a search term being just one indicator. Fame is not something that can be individually self-assumed as the (desperate) efforts in the UK of glamour model Jodie Marsh (Befuddle) (and others) often prove. Considered individually, the realisation of one’s fame can be seen as providence and the identification of ‘luck’ is an often cited basis for the possession of fame (Rojek 37). This is certainly a common explanation given by ‘famous people’ in ‘candid’ interviews. However, clear parallels can be seen in the analysis of invention (Boorstin 11). Inventions do not appear unexpectedly or in the absence of a need, they are a cultural response that occurs irrespective of the individual ‘genius’ of an inventor. The achievement of fame fulfills a similar cultural need at a particular historical moment. If Pamela Anderson had not achieved fame then – inevitably – another woman who could offer the contemporary idealised artefact of the female body would be available to be heavily represented through popular Web searches. The lists of search terms were gathered from wordtracker’s “Top 500 Search Terms” newsletter and represent the most popular search terms from September 2001 to February 2003. The terms that are found consistently at the top of the lists tend to be generic, for example ‘sex’, ‘autos’, ‘free music’ and ‘films’. Another predominant set of terms that repeatedly appear are the partial or full address of the most popular Web sites such as hotmail.com, yahoo.com and ebay.com. The lists of search terms also reveals the continuous importance of file sharing technologies, the commodification of women’s bodies through p*rnographic Web sites (MacKinnon in Mehta & Plaza 55) and the use of the Internet to gather copyrighted or even illicit goods for free such as music, software, warez and serialz. Fame – in the form that it can be identified through popular Web search terms – is heavily represented by individual media figures of either television or film. However, these people are not exclusively ‘mainstream’ actors. This is revealed through the public expression of ‘private’ cultural knowledges of ‘adult’ actors such as Tawny Kitaen or Tera Patrick. For the majority of these individuals who can be identified through popular search terms few receive a sustained level of interest beyond a few weeks blurring the observation of fleeting fame with that of momentary popularity. These brief expressions of interest are mechanical and even predictable forms of fame. Tera Patrick’s single appearance as a popular search terms occurred the day after she re-signed to host a Playboy Television program, “Nightcalls 411”. The surge of interest in Tawny Kitaen paralleled her arrest for spousal abuse and battery on her professional baseball playing husband. Interest in Natalie Portman and Orlando Bloom, two of the most popular ‘conventional’ actors observed in the lists of popular search terms (with Bloom as one of the few men regularly included in the lists) is more mundanely linked with the release of the films in which they appear. Outside of these specific events interest in these ‘younger’ actors does not rise to a significant level that is sufficient to appear within the lists of popular search terms. It is Pamela Anderson, however, who solely achieves sustained long-term individual search engine popularity. Anderson’s life (rather than her career) provides a continuous stream of moments and events that sustain attention in her as a popular search term. In November 2001, Anderson had a miscarriage and received a surge of interest as a search term; in March 2002 she announced that she had contracted Hepatitis C after sharing a tattoo needle with her former husband this was followed by a surge of interest as a search term. One month later she announced her engagement to Kid Rock which provoked another spike of interest. By June 2002 Anderson’s V.I.P. television series had been dropped by her network while she simultaneously announced involvement with a animation project called Stripperella, a combination that again peaked interest in her as a search term. Fame, in this context of celebrity and drawing upon these examples, can be seen as being as much related to negative moments in these individual’s lives as it is to success in their chosen field. This suggests that one parameter of search engine interest in fame revolves around revelations of the ‘normality’ of individuals such as Anderson. Bloom and Portman, in contrast, do not attract this attention possibly through their lack of ‘history’ but more plausibly by their adherence to the script of events manufactured ‘for them’ regarding their careers rather than ‘by them’ and about their ‘real’ lives. Baudrillard (41) observed that “in earlier time an event was something that happened – now it is something that is designed to happen. It occurs, therefore as a virtual artefact, as a reflection of pre-existing media-defined forms.” This observation is a harbinger to bin Laden’s spectacular manipulation of western mainstream media by bringing an apparently spontaneous event to the public gaze. The terms gathered from the Web search engine offer an alternative parameter for fame – achieved through the spectacle of unexpected public events. Most prominently is the identity (and misspellings) of Osama bin Laden however others also obtain fame through equally unexpected events (unexpected at least for those who experience it and for the mainstream media who act as an accomplice). Unexpected events, and arguably infamy or notoriety (Rojek 12), do not, however, necessarily ensure any greater persistence of fame. Osama bin Laden, perhaps the exception, as a consequence of his general identification as the architect of the 11 September 2001 bombings, is evident in popular search terms for a period of months after the attacks. This fame is evident in a different form to that of television, film or musically oriented fame. Osama bin Laden became an instant and dominating search term immediately after the September 11 terrorist attacks. After this, interest in this event, and arguably bin Laden’s individual fame, gradually dropped away over a number of weeks until disappearing completely – echoing what Rojek observes as the inevitable evanescence of fame The notoriety of bin Laden was eventually subsumed and extinguished by mainstream US politics which encouraged a shift towards its own hegemonic agendas including – most notably – the political regime of Iraq. Other unexpected forms of fame are also related to specific moments of conflict, tension or aggression. Daniel Pearl, the US journalist, experienced a brief posthumous form of fame in May 2002 when he was beheaded in Afghanistan after being accused of spying. However, it was not the execution or the death of Pearl that primarily contributed to this sudden and unexpected interest. More significantly – for a Web enabled culture – was the relatively ready availability online of a video recording of the beheading. The motivation for the video being placed online, despite being formally banned by the US government, was a political action that defended the American belief in the right to freedom of speech. However, popular interest in this video is arguably more closely related to the perverse and voyeuristic cultural traits of contemporary mainstream culture (that is proved so regularly through many of the most popular search terms). The discovery of Chandra Levy’s body in a Washington D.C. park in May 2002 also offered brief posthumous fame. However, the interest in ‘Klingle Mansion’ – one of the last things Levy searched for on the Web before she disappeared 13 months earlier – suggests a perverse interest in the details of the murder, its peculiarities and Levy’s relationship to a Democrat senator rather than an expression of sympathy or grief for the murdered woman or her family. DeBord (thesis 60) claims that “media stars are spectacular representations of living human beings, distilling the essence of the spectacle’s banality into images of possible roles. Stardom is a diversification in the semblance of life.” In many respects identifying the difference between unexpected, ‘lived’ or manufactured fame offers little for extending the critical understanding of fame itself. Regular and unexpected events are not the sole determinant of fame, however, the close association between ‘being’ a popular search term and moments in one’s life suggests that this articulation of fame is closely driven by an ever-changing pastiche of personal, local and global events. Increasingly, these events are articulated through popular search terms revealing the role of the Web as a guide to broader mainstream cultural attitudes. “Our” interest with fame is a product of contemporary event-driven culture in all its variations. “Our” construction of fame is also produced by this same culture. The popular identification of individual fame shifts to meet prevailing cultural “needs”. These needs are expressed as, among other things, tabloid articles, ‘candid’ television interviews and Web search terms. References Baudrillard, J. The Transparency of Evil. Trans. J. Benedict. London: Verso, 1993. Befuddle. “Jodie Marsh Drunk Collection.” http://www.befuddle.co.uk/celebs/celebs_jodie_marsh.html>. Boorstin, D. Hidden History: Exploring Our Secret Past. New York: Vintage, 1989. DeBord, G. Society of the Spectacle. Trans. D.Nicholson-Smith. New York: Zone Books, 1994. Liff, S, F. Steward and P. Watts. “From the Social to the Virtual … and Back Again.” Virtual Society? Get Real! Ed. S Woolgar. Oxford: Oxford University Press, 2002. McLaren, C. “Celebs, Freaks, Media Lit: Interview with Joshua Gamson.” Stay Free! 15 (1998). http://www.stayfreemagazine.org/archives/15/josh.html>. Mehta, M., and D. Plaza. “A Content Analysis of p*rnographic Images on the Internet.” The Information Society 13.2 (1997): 153-61. Rojek, C. Celebrity. London: Reaktion Books, 2001. Stallabrass, J. “Empowering Technology: The Exploration of Cyberspace.” New Left Review 211 (1995): 3-32. Stone, A. “Will the Real Body Please Stand Up: Boundary Stories about Virtual Cultures.” Cyberspace: First Steps. Ed. M. Benedikt. Cambridge, MA: MIT Press, 1991. Tomas, D. “Old Ritual for New Spaces.” Cyberspace: First Steps. Ed. M. Benedikt. Cambridge, MA: MIT Press, 1991. Tyler, T. “Is the Internet Changing Social Life? It Seems the More Things Change, the More They Stay the Same.” Journal of Social Issues 58.1 (2002): 195-205. Citation reference for this article MLA Style Fletcher, Gordon. "An Index of Fame?: Critical Identifications of Fame in the 'Social Laboratory'." M/C Journal 7.5 (2004). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0411/06-fletcher.php>. APA Style Fletcher, G. (Nov. 2004) "An Index of Fame?: Critical Identifications of Fame in the 'Social Laboratory'," M/C Journal, 7(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0411/06-fletcher.php>.

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Sometimes ... we don’t want to feel like a post-modern, post-feminist, overstretched woman but, rather, a domestic goddess, trailing nutmeggy fumes of baking pie in our languorous wake (Nigella Lawson, How to be a Domestic Goddess vii). IntroductionFor today’s female readers, the idea of trailing “nutmeggy fumes” of home-baked pie through their kitchens could be as much a source of gender-stereotyping outrage as one of desire or longing. Regardless of personal response, there seems little doubt that the image Lawson’s words create prevails even in the 21st century: an apron-clad, kitchen-bound woman, cooking for others as an expression of love and communication. This is particularly true of contemporary cookbooks written by and aimed at women. Two examples are Sophie Dahl’s Miss Dahl’s Voluptuous Delights (2010) and Nigella Lawson’s How to be a Domestic Goddess (2000). This paper explores how Dahl and Lawson use three narrative strategies—sequence, description and voice—to frame their recipes; it also analyses how these narrative strategies encourage readers to embrace traditional constructs of domestic femininity, albeit in a contemporary and celebratory light. The authors’ use of these strategies also makes their cookbooks more than simply instruction manuals—instead, they become engaging and pleasurable texts that use memoir, humour and nostalgia to convey their recipes and create distinct authorial personas and cultural ideas about food and femininity. While primary purpose of cookbooks is to instruct, what makes them distinctive—and, arguably, so popular—is their mix of pleasure and utility. The stories they tell, both cultural and personal, are what make us continue to buy and read them, despite bookshelves that may already bend beneath the weight of three hundred different versions of chicken risotto and chocolate cake; as Anne Bower notes, many women read cookbooks for escapism and enjoyment. This concept of escapism and enjoyment is closely tied to the role of narrative. Cognitive narratology, a more recent strand of narrative theory, emphasises what readers bring to a text, and how narrative allows readers to frame and understand texts and the world around them. Therefore, cookbooks that situate their recipes among personal anecdotes and familiar cultural ideals or myths—such as the woman in the kitchen—appeal to our experiences and emotions. Cookbooks thus become engaging and resonant on personal and sociocultural levels: Gvion argues that cookbooks are “social texts” (54), which seems appropriate when considering the meanings we ascribe to food—it remains a fundamental part of our culture and identity (Lupton). Certain cookbooks—those that emphasise the social and emotional aspects of what we consume—can be regarded as a reflection of how we attach meanings to foods in particular contexts (Mintz). The books discussed in this paper combine the societal and personal aspects of this process: their authors blend familiar cultural tropes with their own engaging autobiographical anecdotes using sequence, description and voice. Narrative theory has traditionally been applied to fiction, and cookbooks obviously lack fictional elements such as plot and character. However, cognitivist narratology, which directs its focus to humans’ cognitive understanding and perception of various actions and events (Fludernik, Histories), makes it applicable to a range of texts. Cookbooks’ use of sequence, description, and voice create “storyworlds” for readers, which “can be viewed as [a] global mental representation enabling interpreters to draw inferences about items and occurrences either explicitly or implicitly included in a narrative” (Herman 9). Cookbook authors use memories, anecdotes and imagery to conjure scenes to which readers can aspire or relate, perhaps prompting responses similar to those experienced when reading fiction.Prince characterises narrative as a “representation of events in a time sequence” (82). The sequence of information and anecdotes in a cookbook—its introduction, chapter structure and recipe structure—positions readers to read and interpret the text in a particular way; it is both part of how the texts authors construct a sense of self and of how they encourage readers to construct their own meanings in response. Dahl, for example, arranges her recipes according to season, since she places great importance on seasonal eating. Description is the cornerstone of any successful cookbook, since it becomes impossible to successfully replicate a dish if you cannot make sense of the instructions. However, in a narrative sense, description operates as part of a narrator’s “rhetorical strategy” (Bal 36); it helps construct their narrative persona and enables them to reinforce the associations between food, culture and identity in evocative language. Voice is the final piece of the narrative puzzle. These cookbooks are all “narrated” by their authors, who offer selected anecdotes and stories to support their authorial intentions and position readers to interpret their texts in a particular way. Feminist narratologist Susan Lanser regards voice as the “intersection of social identity and textual form” (14), a definition that recognises the broader social and cultural significance of cookbooks. Since they tend to be narrated “directly” from author to readers, authorial voice serves not only to engage readers, but also to establish authors’ culinary authority. The two cookbooks analysed here are written by—and, arguably, primarily aimed at—women, and this paper contends that their authors use narrative to reclaim a powerful sense of feminine ownership. While they are just two of many contemporary cookbooks that arguably strive to achieve similar ends (Tessa Kiros’s 2010 Apples for Jam, and Monica Trapaga’s 2010 She’s Leaving Home, are two recent Australian examples), Dahl’s and Lawson’s texts are apt case studies: both are commercially successful and their authors occupy a significant space in the public imagination, particularly where women’s identity is concerned. Dahl is a former plus-size model who lost weight “rather publicly” (Dahl xi) and whose book charts the evolution of her complex relationship with food; Lawson’s books and cooking programs have seen her variously characterised as “prefeminist housewife … antifeminist Stepford wife … the saviour of downshifting middle-class career women and as both the negative and positive product of postfeminism” (Hollows 180). Dahl and Lawson narrate the knowledge and skill of their recipes in a context of experiences and memories related to their lives as mothers and/or partners and food professionals, which underscores the weight of their kitchen authority as women while still maintaining that rather mythic connection between the feminine and domestic. Sequence The introductory pages and internal structure of each book reflects both its author’s intentions, and the persona they construct within the text that speaks directly to readers. It also foregrounds the link between women and food. The link between this domesticity and feminine identity is explicit in both texts. Miss Dahl’s Voluptuous Delights is a food memoir as well as a cookbook, and Dahl’s use of narrative sequence makes this clear: in her introduction, she reveals that “the second word I ever spoke was ‘crunch,’ muddled baby-speak for fudge” (viii). Interspersed between the book’s four sections (Autumn, Winter, Spring and Summer) are essays that chart Dahl’s evolving relationship with food and cooking, framed particularly in terms of her female identity: they detail her progression from a plump-cheeked teenager unhappy about carrying a few extra pounds to a woman at ease with her body and appetite who cannot “get away from the siren call of the kitchen” (15). Dahl often introduces her recipes with reference to their personal significance, particularly in relation to cooking as an act of love or communication—“Musician’s Breakfast,” for example, is so named because it is a favourite of her boyfriend, jazz musician Jamie Cullum (152). Lawson’s book is ostensibly more practical—her chapters are arranged according to types of dish, such cakes or biscuits. She also explicitly summons the familiar vision of the woman at home in the kitchen. Although she draws on the clichéd image of the domestic goddess, her preface seems aimed at making female readers feel at ease. For example, she writes that she does not want her audience to think of baking as a “land you do not inhabit” or to “confine you to kitchen quarters” (vii); rather, her aim is to make them “feel” (vii) like a domestic goddess rather than be one, an act that might be interpreted as an attempt to put a more contemporary spin on a dated archetype.Nonetheless, throughout Lawson’s book, the prose that introduces her recipes draws on those associations between baking and homely comfort: cake-baking “implies effort and domestic prowess,” (2) but is easy in practice, and baking loaf cakes makes one feel “humble and worthy and brimming with good things” (5). Again, Lawson’s own experience—particularly as a busy mother and career woman—shapes the introductory words for each recipe and establishes a sense of her authorial persona in relation to broader social constructs of food and the feminine. Description Vivid, evocative descriptions of food and food-related memories and experiences are an integral part of what makes these texts narratively engaging, and how they continue to enforce and idealise that connection between the feminine and the domestic. Both authors frequently describe food in terms that create concepts of cosy domesticity: Lawson describes baking as a metaphor for “familial warmth” (vii), and for Dahl, roast chicken “is Sunday ... there’s something about that smell wafting through the house” (53). A distinct sense of nostalgia is at play here; as Linda Hutcheon observes, one can “look and reject” or “look and linger longingly” (online), and this apparent yearning to return to simpler times summons a “mythical past of comfort and stability” (Duruz 57), seemingly embodied in images of wholesome foods cooked for us by mothers or wives. This idea of food as emotionally nourishing is frequently related in terms of the author’s duties as domestic providers and as women who occasionally—and by choice—inhabit traditional female roles. However, Lawson and Dahl reveal the tensions between past and present: while they embrace the pleasures of old-fashioned domesticity, they do not—and cannot—wholly recreate it. Instead, they must balance it with other priorities, making space for a more liberated and contemporary female home cook who can choose to occupy a place at the stove. Of course, the title of Lawson’s book—and the wording of its preface, quoted at the start of this paper—refers explicitly to the old-fashioned idea of the domestic goddess. But Lawson aims to update or demystify the concept for today’s busy women: she expresses the view that many have become “alienated” from the domestic sphere, but that “it can actually make us feel better to claim back some of that space, make it comforting rather than frightening” (vii). While she summons very traditional images—for example, “a pie is just what we all know should be emanating from the kitchen of a domestic goddess” (81)—she also puts a new spin on them, perhaps in an attempt to make them seem less patronising or intimidating while still enforcing how satisfying it can be to feel like a domestic goddess without slaving in the kitchen. She frequently emphasises the simplicity of her recipes and describes food in terms of the pleasure it brings the cook as well as those for whom she is cooking: while baking bread brings “crucial satisfaction, that warm feeling of homespun achievement,” she also notes that “my way of baking bread is designed to fit more easily into the sort of lives we lead” (291). As Hollows notes, the “Nigella cooking philosophy” is that “cooking should be pleasurable and should start from the desire to eat” (182), a concept far removed from the traditional construct of women as “providers of food for others” who have difficulty “experiencing food as pleasurable themselves, particularly in a domestic context” (184). Dahl also emphasises pleasure, ease and practicality, and describes food in terms of its nostalgic and emotional associations, particularly in relation to her female relatives. As a child, Dahl attended boarding school, and on the last night of her holidays—before she returned to terrible school food, with its “gristly stew, grey Scotch eggs and collapsed beetroot” (7)—her mother would cook her a special dinner, and she remembers feasting on “roast chicken wrapped in bacon with tarragon creeping wistfully over its breast, potatoes golden and gloriously crispy on the outside and flaking softly from within” (7). Although Dahl’s mother taught her the importance of “cooking for your man,” this very old-fashioned idea is presented in a tongue-in-cheek way, with the caveat, “woe betide any man who doesn’t appreciate it” (73). Again, the act of cooking is described as something that brings intense domestic satisfaction, and represents a conscious choice to relive the past in a contemporary, and perhaps slightly ironic (albeit still enjoyable), context: making tawny granola “makes one feel very fifties housewife, because as it bakes the house is bathed in a warm cinnamon-y glow” (25). Such descriptions of food and cooking are both evocative and romantic, even while they emphasise convenience and practicality. This perhaps reflects the realities of modern life for busy modern women juggling work and family commitments; it emphasises that tension between the ideal of the past and the reality of the present. While Lawson and Dahl still idealise the correlation between women, food and the domestic, drawing on familiar and perhaps comforting associations, they nonetheless manage to make their cookbooks both narratively engaging and culturally revealing: as Susan Leonardi points out, recipes are an exchange between reader and writer, and they require “a recommendation, a context ... a reason to be” (340). Descriptions of memories, emotions and sensations in relation to cooking and women’s identity help to create a particular narrative “storyworld” (Herman 9) or familiar context; the authors here describe experiences that are likely to resonate with female readers to enforce that connection between women and their kitchens. Since they draw so heavily on their authors’ lives, these cookbooks are almost forms of life narrative; by drawing on their own recollections to appeal to readers and share recipes, their narrators are “performing several rhetorical acts, justifying their own perceptions, conveying cultural information” (Smith and Watson 10). This is a fundamental aspect of narrative voice: who “speaks” in the text (Genette 185). Voice Both authors use their identity as women and home cooks to enforce the feminine/domestic connection and relate to their audience. They each create a distinct narrating voice or authorial persona that speaks directly to readers and aims to win their trust and sympathy. Lawson positions herself as a busy mother and wife; Dahl focuses on her evolving relationship with food, particularly in the context of her former career as a plus-size model and her subsequent weight loss. Both women share cooking anecdotes, and often, significantly, their kitchen failures—Dahl’s recipe for asparagus soup reveals that one of her attempts at trialling the recipe resulted in soup spurting from her blender, “covering me, the walls and floor in a thick slick of green” (168). Both women write as passionate home cooks: what seems most important is a love of food and what it represents, the joy of cooking as much as the culinary skill it may require. Lanser writes that “the authority of a given voice or text is produced from a conjunction of social and rhetorical properties” (6), and both Dahl’s and Lawson’s authority comes from their domestic experience and their roles as women who cook for themselves and for the pleasure it brings them as much as for their families. Although they advocate this sense of enjoyment over duty, there remains in each text a distinctly romantic idea of what it means to cook; specifically, to be a female home cook. This is most explicit in how Dahl and Lawson narrate their texts, particularly in terms of the confidences they share. Both confess their shortcomings in relaxed and informal tones: Lawson writes about an occasion when she found herself in “dire straits” when trying to make marzipan (6), and confesses to being a “negligent mother” because all she does with her children is cook with them (209); Dahl says that she “would plant tarragon in my garden in London, but the neighbour’s cat is partial to peeing on every herb I have” (58). Both imbue their actual recipes, as well as the prose that surrounds them, with a very personal tone, offering tips and advice drawn from their own experience: Dahl advises readers to “go by instinct and taste, adding or taking away as you want” (52) and Lawson suggests leaving “a decent amount of uncooked cake batter in the bowl for scraping-out purposes” (183). Conclusion Pasupathi’s work on constructing identity in storytelling, and how recounting stories becomes a way of establishing a sense of self, is particularly relevant here; a similar concept is evident in cookbooks. Lawson and Dahl choose familiar life stories and situations that readers, (particularly female), might recognise and engage with. As Fludernik observes, narrators are integral to narrative texts, since they help to establish narrative meaning and interest (An Introduction to Narratology). The narrating voices of Dahl’s and Lawson’s cookbooks foreground their identity as women and home cooks to highlight experiences and issues relevant to women. All three of the narrative strategies discussed in this paper contribute to this. Both texts do, to a degree, enforce cultural stereotypes—most obviously, the idea of a woman’s kitchen as a kind of natural habitat—but they also emphasise the pleasures of cooking. Despite the clichéd imagery and heavy nostalgia, Dahl’s and Lawson’s appropriation of the domestic goddess image exposes and reconfigures the contradictions between the idealised past and more liberated present; offering female readers and cooks “beguiling possibilities … for re-enactment” (Duruz 57). Lawson and Dahl’s use of narrative strategies not only makes their texts more engaging to read, but reflects the social and cultural relevance of cookbooks, and how they can embody and reshape our engrained values and ideas. In their own way, they seek to affirm the female domestic experience and position it as something celebratory rather than oppressive. Perhaps no one puts it so aptly as Lawson: “I know the idea of being in the kitchen faffing around with bottles and jars and hot pans might seem confining to many, but honestly, I have found it liberating. The sense of connectedness you get, with your kitchen, your home, your food, is the very opposite of constraint” (334). This seems an apt reflection of cookbooks’ narrative power and ability to explore fundamental social and cultural ideas; they engage us, inspire us and entertain us. References Bal, Mieke. Introduction to the Theory of Narrative. Toronto: U of Toronto P, 1997. Bower, Anne. “Romanced by Cookbooks.” Gastronomica 4.2 (2004): 35–42. Dahl, Sophie. Miss Dahl’s Voluptuous Delights. London: HarperCollins, 2009. Duruz, Jean. “Haunted Kitchens: Cooking and Remembering.” Gastronomica 4.1 (2004): 57–68. Fludernik, Monica. An Introduction to Narratology. New York: Routledge, 2009. Fludernik, Monica. “Histories of Narrative (II): From Structuralism to the Present.” A Companion to Narrative Theory. Eds. James Phelan and Peter J. Rabinowitz. Hoboken: Blackwell, 2005. Blackwell Reference Online. 4 Apr. 2013. Genette, Gerard. Narrative Discourse: An Essay in Method. Trans. Jane E. Lewin. New York: Cornell UP, 1980. Gvion, Liora. “What’s Cooking in America? Cookbooks Narrate Ethnicity: 1850–1990.” Food, Culture, and Society 7.1 (2004): 53–76. Herman, David. Story Logic: Problems and Possibilities of Narrative. Lincoln: U of Nebraska P, 2002. Hollows, Joanne. “Feeling Like a Domestic Goddess: Postfeminism and Cooking.” European Journal of Cultural Studies 6.2 (2003): 179–202. Hutcheon, Linda. “Irony, Nostalgia, and the Postmodern.” U of Toronto English Library, 1998. 21 Oct. 2010. ‹http://www.library.utoronto.ca/utel/criticism/hutchinp.html›. Lanser, Susan. Fictions of Authority: Women Writers and Narrative Voice. New York: Cornell UP, 1992. Lawson, Nigella. How to be a Domestic Goddess. London: Chatto & Windus, 2000. Leonardi, Susan. “Recipes for Reading: Summer Pasta, Lobster á la Riseholme, and Key Lime Pie.” Modern Language Association 104.3 (1989): 340–47. Lupton, Deborah. “Food and Emotion.” The Taste Culture Reader: Experiencing Food and Drink. Ed. Carolyn Korsmeyer. Oxford: Berg, 2005. 317–24. Mintz, Sidney. “Sweetness and Meaning.” The Taste Culture Reader: Experiencing Food and Drink. Ed. Carolyn Korsmeyer. Oxford: Berg, 2005. 110–22. Pasupathi, Monisha. “Silk from Sow’s Ears: Collaborative Construction of Everyday Selves in Everyday Stories.” Identity and Story: Creating Self in Narrative. Ed. Dan P. McAdams, Ruthellen Josselson, and Amia Lieblich. Vol. 4. Washington, DC: APA, 2006. 129–50. Prince, Gerald. Narratology: The Form and Function of Narrative. Berlin: Mouton, 1982. Smith, Sidonie, and Julia Watson. Reading Autobiography: A Guide to Interpreting Life Narratives. Minneapolis: U of Minnesota P, 2001.

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Kylie Minogue, her interviewer tells us in the October 2000 issue of Sky Magazine, is a "fatalist": meaning she "believe[s] everything happens for a reason" (Minogue "Kylie" 20). And what kind of reason would that be? Well, the Australian singer gives us a few clues in her interview of the previous month with Attitude, which she liberally peppers with references to her personal beliefs (Minogue "Special K" 43-46). When asked why she shouldn't be on top all the time, she explains: "It's yin and yang. It's all in the balance." A Taoist – or at any rate Chinese – perspective then? Yet, when asked whether it's important to be a good person, she responds: "Do unto others." That's St. Matthew, therefore Biblical, therefore probably Christian. But hang on. When asked about karma, she replies: "Karma is my religion." That would be Hindu, or at least Buddhist, wouldn't it? Still she goes on … "I have guilt if anything isn't right." Now, far be it from us to perpetuate religious stereotypes, but that does sound rather more like a Western church than either Hinduism or Buddhism. So what gives? Clearly there have always been religious references made by Western pop stars, the majority of them, unsurprisingly, Christian, given that this has traditionally been the major Western religion. So there's not much new about the Christian references of Tina Arena or Céline Dion, or the thankyous to God offered up by Britney Spears or Destiny's Child. There's also little that's new in references to non-Christian religions – who can forget the Beatles' flirtation with Hinduism back in the 1960s, Tina Turner's conversion to Buddhism or Cat Stevens' to Islam in the 1970s, or the Tibetan Freedom concerts of the mid- to late nineties organised by the Beastie Boys' Adam Yauch, himself a Buddhist convert? What is rather new about this phenomenon in Western pop music, above and beyond its scale, is the faintly dizzying admixture of religions to be found in the songs or words of a single artist or group, of which Kylie's interviews are a paradigmatic but hardly isolated example. The phenomenon is also evident in the title track from Affirmation, the 1999 album by Kylie's compatriots, Savage Garden, whose worldview extends from karma to a non-evangelised/ing God. In the USA, it's there in the Buddhist and Christian references which meet in Tina Turner, the Christian and neo-pagan imagery of Cyndi Lauper's recent work, and the Christian iconography which runs into buddhas on Australian beaches on REM's 1998 album Up. Of course, Madonna's album of the same year, Ray of Light, coasts on this cresting trend, its lyrics laced with terms such as angels, "aum", churches, earth [personified as female], Fate, Gospel, heaven, karma, prophet, "shanti", and sins; nor are such concerns entirely abandoned on her 2000 album Music. In the UK, Robbie Williams' 1998 smash album I've Been Expecting You contains, in immediate succession, tracks entitled "Grace", "Jesus in a Camper Van", "Heaven from Here" … and then "Karma Killer". Scottish-born Annie Lennox's journey through Hare Krishna and Buddhism does not stop her continuing in the Eurythmics' pattern of the eighties and littering her words with Christian imagery, both in her nineties solo work and the songs written in collaboration with Dave Stewart for the Eurythmics' 1999 reunion. In 2000, just a year after her ordination in the Latin Tridentine Church, Irish singer Sinéad O'Connor releases Faith and Courage, with its overtones of Wicca and paganism in general, passing nods to Islam and Judaism, a mention of Rasta and part-dedication to Rastafarians, and considerable Christian content, including a rendition of the "Kyrié Eléison". Even U2, amongst their sometimes esoteric Christian references, find room to cross grace with karma on their 2000 album All That You Can't Leave Behind. In Germany, Marius Müller-Westernhagen's controversial single "Jesus" from his 1998 chart-topping album Radio Maria, named after a Catholic Italian radio station, sees him in countless interviews elaborating on themes such as God as universal energy, the importance of prayer, the (unnamed but implicit) idea of karma and his interest in Buddhism. Over a long career, the eccentric Nina Hagen lurches through Christianity, Hinduism, Hare Krishna, and on towards her 2000 album Return of the Mother, where these influences are mixed with a strong Wiccan element. In France, Mylène Farmer's early gothic references to Catholicism and mystical overtones lead towards her "Méfie-toi" ("Be Careful"), from the 1999 album Innamoramento, with its references to God, the Virgin, Buddha and karma. In Italy, Gianna Nannini goes looking for the soul in her 1998 "Peccato originale" ("Original sin"), while on the same album, Cuore (Heart), invoking the Hindu gods Shiva and Brahma in her song "Centomila" ("One Hundred Thousand"). "The world is craving spirituality so much right now", Carlos Santana tells us in 1995. "If they could sell it at McDonald's, it would be there. But it's not something you can get like that. You can only wake up to it, and music is the best alarm" (qtd. in Obstfeld & Fitzgerald 166). It seems we're dealing here with quite a significant development occurring under the auspices of postmodernism – that catch-all term for the current mood and trends in Western culture, one of whose most conspicuous manifestations is generally considered to be a pick 'n' mix attitude towards artefacts from cultures near and distant, past, present and future. This rather controversial cultural eclecticism is often flatly equated with the superficiality and commercialism of a generation with no historical or critical perspective, no interest in obtaining one, and an obsession with shopping for lifestyle accessories. Are pop's religious references, in fact, simply signifieds untied from signifiers, symbols emptied of meaning but amusing to play with? When Annie Lennox talks of doing a "Zen hit" (Lennox & Stewart n.pag.), or Daniel Jones describes himself and Savage Garden partner Darren Hayes as being like "Yin and Yang" (Hayes & Jones n.pag.), are they merely borrowing trendy figures of speech with no reflection on what lies – or should lie – or used to lie behind them? When Madonna samples mondial religions on Ray of Light, is she just exploiting the commercial potential inherent in this Shiva-meets-Chanel spectacle? Is there, anywhere in the entire (un)holy hotchpotch, something more profound at work? To answer this question, we'll need to take a closer look at the trends within the mixture. There isn't any answer in religion Don't believe one who says there is But… The voices are heard Of all who cry The first clear underlying pattern is evident in these words, taken from Sinéad O'Connor's "Petit Poulet" on her 1997 Gospel Oak EP, where she attacks religion, but simultaneously undermines her own attack in declaring that the voices "[o]f all who cry" will be heard. This is the same singer who, in 1992, tears up a picture of the Pope on "Saturday Night Live", but who is ordained in 1999, and fills her 2000 album Faith and Courage with religious references. Such a stance can only make sense if we assume that she is assailing, in general, the organised and dogmatised version(s) of religion expounded by many churches - as well as, in particular, certain goings-on within the Catholic Church - but not religion or the God-concept in and of themselves. Similarly, in 1987, U2's Bono states his belief that "man has ruined God" (qtd. in Obstfeld & Fitzgerald 174) – but U2 fans will know that religious, particularly Christian, allusions have far from disappeared from the band's lyrics. When Stevie Wonder admits in 1995 to being "skeptical of churches" (ibid. 175), or Savage Garden's Darren Hayes sings in "Affirmation" that he "believe[s] that God does not endorse TV evangelists", they are giving expression to pop's typical cynicism with regard to organised religion in the West – whether in its traditional or modern/evangelical forms. Religion, it seems, needs less organisation and more personalisation. Thus Madonna points out that she does not "have to visit God in a specific area" and "like[s] Him to be everywhere" (ibid.), while Icelandic singer Björk speaks for many when she comments: "Well, I think no two people have the same religion, and a lot of people would call that being un-religious [sic]. But I'm actually very religious" (n.pag.). Secondly, there is a commonly-expressed sentiment that all faiths should be viewed as equally valid. Turning again to Sinéad O'Connor, we hear her sing on "What Doesn't Belong to Me" from Faith and Courage: "I'm Irish, I'm English, I'm Moslem, I'm Jewish, / I'm a girl, I'm a boy". Annie Lennox, her earlier involvement with Hare Krishna and later interest in Tibetan Buddhism notwithstanding, states categorically in 1992: "I've never been a follower of any one religion" (Lennox n.pag.), while Nina Hagen puts it this way: "the words and religious group one is involved with doesn't [sic] matter" (Hagen n.pag.). Whatever the concessions made by the Second Vatican Council or advanced by pluralist movements in Christian theology, such ideological tolerance still draws strong censure from certain conventional religious sources – Christian included – though not from all. This brings us to the third and perhaps most crucial pattern. Not surprisingly, it is to our own Christian heritage that singers turn most often for ideas and images. When it comes to cross-cultural borrowings, however, this much is clear: equal all faiths may be, but equally mentioned they are not. Common appropriations include terms such as karma (Robbie Williams' 1998 "Karma Killer", Mylène Farmer's 1999 "Méfie-toi", U2's 2000 "Grace") and yin and yang (see the above-quoted Kylie and Savage Garden interviews), concepts like reincarnation (Tina Tuner's 1999/2000 "Whatever You Need") and non-attachment (Madonna's 1998 "To Have and Not to Hold"), and practices such as yoga (from Madonna through to Sting) and even tantrism (Sting, again). Significantly, all of these are drawn from the Eastern faiths, notably Hinduism, Buddhism and Taoism, though they also bear a strong relation to ideas found in various neo-pagan religions such as Wicca, as well as in many mystical traditions. Eastern religions, neo-paganism, mysticism: these are of course the chief sources of inspiration for the so-called New Age, which constitutes an ill-defined, shape-shifting conglomeration of beliefs standing outside the mainstream Middle Eastern/Western monotheistic religious pantheon. As traditional organised religion comes under attack, opening up the possibility of a personal spirituality where we can pick and choose, and as we simultaneously seek to redress the imbalance of religious understanding by extending tolerance to other faiths, it is unsurprising that we are looking for alternatives to the typical dogmatism of Christianity, Islam and even Judaism, to what German singer Westernhagen sees as the "punishing God" of the West ("Rock-Star" n.pag.). Instead, we find ourselves drawn to those distant faiths whose principles seem, suddenly, to have so much to offer us, including a path out of the self-imposed narrow-mindedness with which, all too often, the major Western religions seem to have become overlaid. Despite certain differences, the Eastern faiths and their New Age Western counterparts typically speak of a life force grounding all the particular manifestations we see about us, a balance between male and female principles, and a reverence for nature, while avoiding hierarchies, dogma, and evangelism, and respecting the equal legitimacy of all religions. The last of these points has already been mentioned as a central issue in pop spirituality, and it is not difficult to see that the others dovetail with contemporary Western cultural ideals and concerns: defending human rights, promoting freedom, equality and tolerance, establishing international peace, and protecting the environment. However limited our understanding of Eastern religions may be, however convenient that may prove, and however questionable some of our cultural ideals might seem, whether because of their naïveté or their implicit imperialism, the message is coming through loud and clear in the world of pop: we are all part of one world, and we'd better work together. Madonna expresses it this way in "Impressive Instant" on her 2000 album, Music: Cosmic systems intertwine Astral bodies drip like wine All of nature ebbs and flows Comets shoot across the sky Can't explain the reasons why This is how creation goes Her words echo what others have said. In "Jag är gud" ("I am god") from her 1991 En blekt blondins hjärta (A Bleached Blonde's Heart), the Swedish Eva Dahlgren sings: "varje själ / är en del / jag är / jag är gud" ("every soul / is a part / I am / I am god"); in a 1995 interview Sting observes: "The Godhead, or whatever you want to call it - it's better not to give it a name, is encoded in our being" (n.pag.); while Westernhagen remarks in 1998: "I believe in God as universal energy. God is omnipresent. Everyone can be Jesus. And in everyone there is divine energy. I am convinced that every action on the part of an individual influences the whole universe" ("Jesus" n.pag.; my transl.). In short, as Janet Jackson puts it in "Special" from her 1997 The Velvet Rope: "You have to learn to water your spiritual garden". Secularism is on its way out – perhaps playing the material girl or getting sorted for E's & wizz wasn't enough after all – and religion, it seems, is on its way back in. Naturally, there is no denying that pop is also variously about entertainment, relaxation, rebellion, vanity or commercialism, and that it can, from time to time and place to place, descend into hatred and bigotry. Moreover, pop singers are as guilty as everyone else of, at least some of the time, choosing words carelessly, perhaps merely picking up on something that is in the air. But by and large, pop is a good barometer of wider society, whose trends it, in turn, influences and reinforces: in other words, that something in the air really is in the air. Then again, it's all very well for pop stars to dish up a liberal religious smorgasbord, assuring us that "All is Full of Love" (Björk) or praising the "Circle of Life" (Elton John), but what purpose does this fulfil? Do we really need to hear this? Is it going to change anything? We've long known, thanks to John Lennon, that you can imagine a liberal agenda, supporting human rights or peace initiatives, without religion – so where does religion fit in? It has been suggested that the emphasis of religion is gradually changing, moving away from the traditional Western focus on transcendence, the soul and the afterlife. Derrida has claimed that religion is equally, or even more importantly, about hospitality, about human beings experiencing and acting out of a sense of the communal responsibility of each to all others. This is a view of God as, essentially, the idealised sum of humanity's humanity. And Derrida is not alone in giving voice to such musings. The Dalai Lama has implied that the key to spirituality in our time is "a sense of universal responsibility" (n.pag.), while Vaclav Havel has described transcendence as "a hand reached out to those close to us, to foreigners, to the human community, to all living creatures, to nature, to the universe" (n.pag.). It may well be that those who are attempting to verbalise a liberal agenda and clothe it in expressive metaphors are discovering that there are - and have always been - many useful tools among the global religions, and many sources of inspiration among the tolerant, pluralistic faiths of the East. John Lennon's imaginings aside, then, let us briefly revisit the world of pop. Nina Hagen's 1986 message "Love your world", from "World Now", a plea for peace repeated in varying forms throughout her career, finds this formulation in 2000 on the title track of Return of the Mother: "My revelation is a revolution / Establish justice for all in my world". In 1997, Sinéad points out in "4 My Love" from her Gospel Oak EP: "God's children deserve to / sleep safe in the night now love", while in the same year, in "Alarm Call" from hom*ogenic, Björk speaks of her desire to "free the human race from suffering" with the help of music and goes on: "I'm no f*cking Buddhist but this is enlightenment". In 1999, the Artist Formerly Known as Prince tells an interviewer that "either we can get in here now and fix [our problems] and do the best we can to help God fix [them], or we can... [y]ou know, punch the clock in" (4). So, then, instead of encouraging the punching in of clocks, here is pop being used as a clarion-call to the faith-full. Yet pop - think Band Aid, Live Aid and Net Aid - is not just about words. When, in the 2000 song "Peace on Earth", Bono sings "Heaven on Earth / We need it now" or when, in "Grace", he begs for grace to be allowed to cancel out karma, he is already playing his part in fronting the Drop the Debt campaign for Jubilee 2000, while U2 supports organisations such as Amnesty International, Greenpeace and War Child. It is no coincidence that the Eurythmics choose to entitle their 1999 comeback album Peace, or give one of its tracks a name with a strong Biblical allusion, "Power to the Meek": not only has Annie Lennox been a prominent supporter of the Dalai Lama and the Tibetan cause, but she and Dave Stewart have divided the proceeds of their album and accompanying world tour between Amnesty International and Greenpeace. Religion, it appears, can offer more than hackneyed rhymes: it can form a convenient metaphorical basis for solidarity and unity for those who are, so to speak, prepared to put their money - and time and effort - where their mouths are. Annie Lennox tells an interviewer in 1992: "I hate to disappoint you, but I don't have any answers, I'm afraid. I've only written about the questions." (n.pag). If a cursory glance at contemporary Western pop tells us anything, it is that religion, in its broadest and most encompassing sense, while not necessarily offering all the important answers, is at any rate no longer seen to lie beyond the parameters of the important questions. This is, perhaps, the crux of today's increasing trend towards religious eclecticism. When Buddha meets Christ, or karma intersects with grace, or the Earth Goddess bumps into Shiva, those who've engineered these encounters are - moving beyond secularism but also beyond devotion to any one religion - asking questions, seeking a path forward, and hoping that at the points of intersection, new possibilities, new answers - and perhaps even new questions - will be found. References Björk. "Björk FAQ." [Compiled by Lunargirl.] Björk - The Ultimate Intimate. 1999. 26 Jan. 2001. <http://bjork.intimate.org/quotes/>. Dalai Lama. "The Nobel [Peace] Lecture." [Speech delivered on 11.12.89.] His Holiness the 14th Dalai Lama of Tibet. The Office of Tibet and the Tibetan Government-in-Exile. Undated. 26 Jan. 2001. <http://www.dalailama.com/html/nobel.php>. Hagen, N. "Nina Hagen Living in Ekstasy." [Interview with M. Hesseman; translation by M. Epstein.] Nina Hagen Electronic Shrine. Undated. 26 Jan. 2001. <http://208.240.252.87/nina/interv/living.html Havel, V. "The Need for Transcendence in the Postmodern World." [Speech delivered on 04.07.94.] World Transformation. Undated. 26 Jan. 2001. <http://www.worldtrans.org/whole/havelspeech.php>. Hayes, D. & D. Jones. Interview [with Musiqueplus #1 on 23.11.97; transcribed by M. Woodley]. To Savage Garden and Back. Undated. 26 Jan. 2001. <http://www.igs.net/~woodley/musique2.htm>. Lennox, A. Interview [with S. Patterson; from Details, July 1992]. Eurythmics Frequently Asked Questions. Undated. 26 Jan. 2001. <http://www1.minn.net/~egusto/a67.htm>. Lennox, A. & D. Stewart. Interview [from Interview Magazine, December 1999]. Eurythmics Frequently Asked Questions. Undated. 26 Jan. 2001. <http://www1.minn.net/~egusto/a64.htm>. Minogue, K. "Kylie." [Interview with S. Patterson.] Sky Magazine October 2000: 14-21. Minogue, K. "Special K." [Interview with P. Flynn.] Attitude September 2000: 38-46. Obstfeld, R. & P. Fitzgerald. Jabberrock: The Ultimate Book of Rock 'n' Roll Quotations. New York: Henry Holt, 1997. [The Artist Formerly Known as] Prince. A Conversation with Kurt Loder. [From November 1999.] MTV Asia Online. Undated. 26 Jan. 2001. <http://www.mtvasia.com/Music/Interviews/Old/Prince1999November/index.php>. Sting. Interview [with G. White; from Yoga Journal, December 1995]. Stingchronicity. Undated. 26 Jan. 2001. <http://www.stingchronicity.co.uk/yogajour.php>. [Müller-] Westernhagen, M. "Jesus, Maria und Marius." [From Focus, 10.08.98.] Westernhagen-Fanpage. Undated. 26 Jan. 2001. <http://home.t-online.de/home/340028046011-001/Presse/Focus/19980810.htm>. [Müller-] Westernhagen, M. "Rock-Star Marius Müller-Westernhagen: 'Liebe hat immer mit Gott zu tun.'" [From Bild der Frau, no.39/98, 21.09.98.] Westernhagen-Fanpage. Undated. 26 Jan. 2001. <http://home.t-online.de/home/340028046011-001/Presse/BildderFrau/19980921.htm>.

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There are many ways to construct, shape and frame a history of popular music. From a focus on performers to a stress on cities, from theories of modernity to reveling in ‘the post,’ innovative music has been matched by evocative writing about it. One arc of analysis in popular music studies focuses on the record label. Much has been written about Sun, Motown, Factory and Apple, but there are many labels that have not reached this level of notoriety and fame but offer much to our contemporary understanding of music, identity and capitalism. The aim of this article is to capture an underwritten history of 21st century music, capturing and tracking moments of collaboration, movement and contact. Through investigating a specific record label, we explore the interconnectiveness of electronica and city-based creative industries’ initiatives. While urban dance culture is still pathologised through drug scares and law and order concerns, clubbing studies and emerging theories of sonic media and auditory cultures offer a significant trigger and frame for this current research. The focus on Off World Sounds (OWS) traces a meta-independent label that summons, critiques, reinscribes and provokes the conventional narratives of capitalism in music. We show how OWS has remade and remixed the collaborations of punk to forge innovative ways of thinking about creativity, policy and popular culture. While commencing with a review of the origin, ideology and intent of OWS, the final part of the paper shows where the experiment went wrong and what can be learnt from this sonic label laboratory. Moving Off World Popular cultural studies evoke and explore discursive formations and texts that activate dissent, conflict and struggle. This strategy is particularly potent when exploring how immigration narratives fray the borders of the nation state. At its most direct, this analysis provides a case study to assess and answer some of Nabeel Zuberi’s questions about sonic topography that he raises in Sounds English. I’m concerned less with music as a reflection of national history and geography than how the practices of popular music culture themselves construct the spaces of the local, national, and transnational. How does the music imagine the past and place? How does it function as a memory-machine, a technology for the production of subjective and collective versions of location and identity? How do the techniques of sounds, images, and activities centered on popular music create landscapes with figures? (3) Dance music is mashed between creativity, consumerism and capitalism. Picking up on Zuberi’s challenge, the story of OWS is also a history of what happens to English migrants who travel to Australia, and how they negotiate the boundaries of the Australian nation. Immigration is important to any understanding of contemporary music. The two proprietors of OWS are Pete Carroll and, one of the two writers of this current article, Stephen Mallinder. Both English proprietors immigrated to Perth in Australia. They used their contacts to sign electronica performers from beyond this single city. They encouraged the tracks to move freely through lymphatic digital networks for remixing—‘lymphatic’ signalling a secondary pathway for commerce and creativity where new musical relationships were being formed outside the influence of major record companies. Performers signed to OWS form independent networks with other performers. This mobility of sound has operated in parallel with the immigration policies of the Howard government that have encouraged insularity and xenophobia. In other eras of racial inequality and discrimination, the independent record label has been not only an integral part of the music industry, but a springboard for political dissent. The histories of jazz and rhythm and blues capture a pivotal moment of independent entrepreneurialism that transformed new and strange sounds/noises into popular music. In monitoring and researching this complex process of musical movement and translation, the independent label has remained the home of the peripheral, the misunderstood, and the uncompromising. Soul music in the United States of America is an example of a sonic form that sustained independence while corporate labels made a profit. Labels like Atlantic Records became synonymous with the success of black vocal music in the 1960s and 1970s, while the smaller independent labels like Chess and Invicta constructed a brand identity. While the division between the majors and the independents increasingly dissolves, particularly at the level of distribution, the independent label remains significant as innovator and instigator. It retains its status and pedagogic function in teaching an audience about new sounds and developing aural literacies. OWS inked its well from an idealistic and collaborative period of label evolution. The punk aesthetic of the late 1970s not only triggered wide-ranging implications for youth culture, but also opened spaces for alternative record labels and label identity. Rough Trade was instrumental in imbuing a spirit of cooperation and a benign mode of competition. A shift in the distribution of records and associated merchandizing to strengthen product association—such as magazines, fanzines and T-Shirts—enabled Rough Trade to deal directly with pivotal stores and outlets and then later establish cartels with stores to provide market security and a workable infrastructure. Links were built with ancillary agents such as concert promoters, press, booking agents, record producers and sleeve designers, to create a national, then European and international, network to produce an (under the counter) culture. Such methods can also be traced in the history of Postcard Records from Edinburgh, Zoo Records from Liverpool, Warp in Sheffield, Pork Recordings in Hull, Hospital Records in London, and both Grand Central and Factory in Manchester. From the ashes of the post-1976 punk blitzkrieg, independent labels bloomed with varying impact, effect and success, but they held an economic and political agenda. The desire was to create a strong brand identity by forming a tight collaboration between artists and distributors. Perceptions of a label’s size and significance was enhanced and enlarged through this collaborative relationship. OWS acknowledged and rewrote this history of the independent label. There was a desire to fuse the branding of the label with the artists signed, released and distributed. No long term obligations on behalf of the artists were required. A 50/50 split after costs was shared. While such an ‘agreement’ appeared anachronistic, it was also a respectful nod to the initial label/artist split offered by Rough Trade. Collaboration with artists throughout the process offered clear statements of intent, with idealism undercut by pragmatism. From track selection, sleeve design, promotion strategy and interview schedule, the level of communication created a sense of joint ownership and dialogue between label and artist. This reinscription of independent record history is complex because OWS’ stable of performers and producers is an amalgamation of dub, trance, hip hop, soul and house genres. Much of trans-localism of OWS was encouraged by its base in Perth. Metaphorically ‘off world’, Perth is a pad for international music to land, be remixed, recut and re-released. Just as Wellington is the capital of Tolkien’s Middle Earth as well as New Zealand, Perth is a remix capital for Paris or New York-based performers. The brand name ‘Off World Sounds’ was designed to emphasise isolation: to capture the negativity of isolation but rewrite separation and distinctiveness with a positive inflection. The title was poached from Ridley Scott’s 1980s film Bladerunner, which was in turn based on Philip K. Dick’s story, “Do Androids Dream of Electric Sheep?” Affirming this isolation summoned an ironic commentary on Perth’s geographical location, while also mocking the 1980s discourses of modernity and the near future. The key was to align punk’s history of collaboration with this narrative of isolation and independence, to explore mobility, collaboration, and immigration. Spaces in the Music Discussions of place dictate a particular methodology to researching music. Dreams of escape and, concurrently, intense desires for home pepper the history of popular music. What makes OWS important to theories of musical collaboration is that not only was there a global spread of musicians, producers and designers, but they worked together in a series of strategic trans-localisms. There were precedents for disconnecting place and label, although not of the scale instigated by OWS. Fast Products, although based in Glasgow, signed The Human League from Sheffield and Gang of Four from Leeds. OWS was unique in signing artists disconnected on a global scale, with the goal of building collaborations in remixing and design. Gripper, from the north east of England, Little Egypt from New York, The Bone Idle from Vienna, Hull and Los Angeles, Looped for Pleasure from Sheffield, Barney Mullhouse from Australia and the United Kingdom, Ooblo from Manchester, Attache from Adelaide, Crackpot from Melbourne and DB Chills from Sydney are also joined by artists resident in Perth, such as Soundlab, the Ku-Ling Bros and Blue Jay. Compact Disc mastering is completed in Sydney, London, and Perth. The artwork for vinyl and CD sleeves, alongside flyers, press advertising and posters, is derived from Manchester, England. These movements in the music flattened geographical hierarchies, where European and American tracks were implicitly valued over Australian-derived material. Through pop music history, the primary music markets of the United Kingdom and United States made success for Australian artists difficult. Off World emphasised that the product was not licensed. It was previously unreleased material specifically recorded for the label and an exclusive Australian first territory release. Importantly, this licensing agreement also broadened definitions and interpretations of ‘Australian music’. Such a critique and initiative was important. For example, Paul Bodlovich, Director of the West Australian Music Industry (WAM), believed he was extending the brief of his organisation during his tenure. Once more though, rock was the framework, structure and genre of interest. Explaining the difference from his predecessor, he stated that: [James Nagy] very much saw the music industry as being only bands who were playing all original music—to him they were the only people who actually constituted the music industry. I have a much broader view on that, that all those other people who are around the band—the manager, the promoters, the labels, the audio guys, the whole shebang—that they are part of the music industry too. (33) Much was absent from his ‘whole shebang,’ including the fans who actually buy the music and attend the pubs and clubs. A diversity of genres was also not acknowledged. If hip hop, and urban music generally, is added to his list of new interests, then clubs, graf galleries, dance instructors and fashion and jewelry designers could extend the network of musical collaborations. A parody of corporate culture and a pastiche of the post-punk aesthetic, OWS networked and franchised itself into existence. It was a cottage industry superimposed onto a corporate infrastructure. Attempting to make inroads into an insular Perth arts community and build creative industries’ networks without state government policy support, Off World offered an optimistic perspective on the city’s status and value in a national and global electronic market. Yet in commercial terms, OWS failed. What OWS captures through its failures conveys more about music policy in Australia than any success. The label has been able to catalogue the lack of changes to Perth’s music policy. The proprietors, performers and designers were not approached in 2002 by the Western Australian Contemporary Music Taskforce to offer comment. Yet Matthew Benson and Poppy Wise, researchers for that report, stated that “the solution lies in the industry becoming more outwardly focused, and to do this, it must seek the input of successful professionals who have proven track records in the marketing of music nationally and globally” (9). The resultant document argued that the industry needed to the look to Sydney and Melbourne for knowledge of “international” markets. Yet Paul Bodlovich, the Director of WAM, singled out the insularity of ‘England,’ not Britain, and ‘America’ in comparison to the ‘outward’ Perth music industry: To us, they’re all centre of the universe, but they don’t look past their walls, they don’t have a clue what goes in other parts of the world … All they see say in England is English TV, or in America it’s American TV. Whereas we sit in a very isolated part of the world and we absorb culture from everywhere because we think we have to just to be on an equal arc with everyone else. We think we have to absorb stuff from other cultures because unless we do then we really are isolated … It’s a similar belief to the ongoing issue of women in the workplace, where there’s a belief that to be seen on equal footing you have to be better. (33) This knight’s move affiliation of Perth’s musicians with women in the workplace is bizarre and inappropriate. This unfortunate connection is made worse when recognizing that Perth’s music institutions and organisations, such as WAM, are dominated by white, Australian-born men. To promote the outwardness of Perth culture while not mentioning the role and function of immigration is not addressing how mobility, creativity and commerce is activated. To unify ‘England’ and ‘America,’ without recognizing the crucial differences between Manchester and Bristol, New York and New Orleans, is conservative, arrogant, and wrong. National models of music, administered by Australian-born white men and funded through grants-oriented peer review models rather than creative industries’ infrastructural initiatives, still punctuate Western Australian music. Off World Sounds has been caught in non-collaborative, nationalist models for organising culture and economics. It is always easy to affirm the specialness and difference of a city’s sound or music. While affirming the nation and rock, outsiders appear threatening to the social order. When pondering cities and electronica, collaboration, movement and meaning dance through the margins. References Benson, Matthew, and Poppy Wise. A Study into the Current State of the Western Australian Contemporary Music Industry and Its Potential for Economic Growth. Department of Culture and the Arts, Government of Western Australia, December 2002. Bodlovich, Paul. “Director’s Report.” X-Press 940 (17 Feb. 2005): 33. Zuberi, Nabeel. Sounds English: Transnational Popular Music. Urbana: U of Illinois P, 2001. Citation reference for this article MLA Style Brabazon, Tara, and Stephen Mallinder. "Off World Sounds: Building a Collaborative Soundscape." M/C Journal 9.2 (2006). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0605/13-brabazonmallinder.php>. APA Style Brabazon, T., and S. Mallinder. (May 2006) "Off World Sounds: Building a Collaborative Soundscape," M/C Journal, 9(2). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0605/13-brabazonmallinder.php>.

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All critics declare not only their judgment of the work but also their claim to the right to talk about it and judge it. In short, they take part in a struggle for the monopoly of legitimate discourse about the work of art, and consequently in the production of the value of the work of art. (Pierre Bourdieu 36). As it becomes blindingly obvious that ‘cultural production’, including the cinema, now underpins an economy every bit as brutal in its nascent state as the Industrial Revolution was for its victims 200 years ago, both critique and cinephilia seem faded and useless to me. (Meaghan Morris 700). The music’s loud, the lights are low. I’m at a party and somebody’s shouting at me. “How many films do you see every week?” “Do you really get in for free?” “So what should I see next Saturday night?” These are the questions that shape the small talk of my life. After seven years of reviewing movies you’d think I’d have ready answers and sparkling rehearsed tip-offs to scatter at the slightest quiver of interest. And yet I feel anxious when I’m asked to predict some stranger’s enjoyment – their 15-odd bucks worth of dark velvet pleasure. Who am I to say what they’ll enjoy? Who am I to judge what’s worthwhile? As editor of the film pages of The Big Issue magazine (Australian edition), I make such value judgments every day, sifting through hundreds of press releases, invitations and interview offers. I choose just three films and three DVDs to be reviewed each fortnight, and one film to form the subject of a feature article or interview. The film pages are a very small part of an independent magazine that exists to provide an income for the homeless and long-term unemployed people who sell it on the streets of Melbourne, Sydney, Brisbane, Adelaide and Perth. And no, homeless people don’t go to the movies very often but our relatively educated and affluent city-dwelling readers do. The letters page of the magazine suggests that readers’ favourite pages are the Vendor Portraits – the extraordinary and sobering photographs and life stories of the people who are out there on the streets selling the magazine. Yet the editorial policy is to maintain a certain lightness of touch amidst the serious business. Thus, the entertainment pages (music, books, film, TV and humour) have no specific social justice agenda. But if there’s a new Australian film out there that deals with the topic of homelessness, it seems imperative to at least consider the story. Rather than offering in-depth analysis of particular films and the ways I go about judging them, the following diary excerpts instead offer a sketch of the practical process of editorial decision-making. Why review this film and not that one? Why interview this actor or that film director? And how do these choices fit within the broad goals of a social justice publication? Created randomly, from a quick scan of the last twelve months, the diary is a scribbled attempt to justify, or in Bourdieu’s terms, “legitimate” the critical role I play, and to try and explain how that role can never be fully defined by an aesthetic that is divorced from social and political realities. August 2004 My editor calls me and asks if I’ve seen Tom White, the new low-budget Australian film by Alkinos Tsilimidos. I have, and I hated it. Starring Colin Friels, the film follows the journey of a middle-aged middle-class man who walks out of his life and onto the streets. It’s a grimy, frustrating film, supported by only the barest bones of narrative. I was bored and infuriated by the central character, and I know it’s the kind of under-developed story that’s keeping Australian audiences away from our own films. And yet … it’s a local film that actually dares to tackle issues of homelessness and mental illness, and it’s a story that presents a truth about homelessness that’s borne out by many of our vendors: that any one of us could, except by the grace of God or luck, find ourselves sleeping rough. My editor wants me to interview Colin Friels, who will appear on the cover of the magazine. I don’t want to touch the film, and I prefer interviewing people whose work genuinely interests and excites me. But there are other factors to be considered. The film’s exhibitor, Palace Films, is offering to hold charity screenings for our benefit, and they are regular advertising supporters of The Big Issue. My editor, a passionate and informed film lover himself, understands the quandary. We are in no way beholden to Palace, he assures me, and we can tread the fine line with this film, using it to highlight the important issues at hand, without necessarily recommending the film to audiences. It’s tricky and uncomfortable; a simple example of the way in which political and aesthetic values do not always dance so gracefully together. Nevertheless, I find a way to write the story without dishonesty. September 2004 There’s no denying the pleasure of writing (or reading) a scathing film review that leaves you in stitches of laughter over the dismembered corpse of a bad movie. But when space is limited, I’d rather choose the best three films every fortnight for review and recommendation. In an ideal world I’d attend every preview and take my pick. They’d be an excitingly diverse mix. Say, one provocative documentary (maybe Mike Moore or Errol Morris), one big-budget event movie (from the likes of Scorsese or Tarantino), and one local or art-house gem. In the real world, it’s a scramble for deadlines. Time is short and some of the best films only screen in one or two states, making it impossible for us to cover them for our national audience. Nevertheless, we do our best to keep the mix as interesting and timely as possible. For our second edition this month I review the brilliant documentary Metallica: Some Kind of Monster (Joe Berlinger and Bruce Sinofsky), while I send other reviewers to rate Spielberg’s The Terminal (only one and a half stars out of five), and Cate Shortland’s captivating debut Australian feature Somersault (four stars). For the DVD review page we look at a boxed set of The Adventures of Tintin, together with the strange sombre drama House of Sand and Fog (Vadim Perelman), and the gripping documentary One Day in September (Kevin MacDonald) about the terrorist attacks at the 1972 Munich Olympic Games. As editor, I try to match up films with the writers who’ll best appreciate them. With a 200-word limit we know that we’re humble ‘reviewers’ rather than lofty ‘critics’, and that we can only offer the briefest subjective response to a work. Yet the goal remains to be entertaining and fair, and to try and evaluate films on their own terms. Is this particular movie an original and effective example of the schlocky teen horror thriller? If so, let’s give it the thumbs up. Is this ‘worthy’ anti-globalisation documentary just a boring preachy sermon with bad hand-held camera work? Then we say so. For our film feature article this edition, I write up an interview with Italian director Luigi Falorni, whose simple little film The Weeping Camel has been reducing audiences to tears. It’s a strange quiet film, a ‘narrative documentary’ set in the Gobi desert, about a mother camel that refuses to give milk to her newborn baby. There’s nothing political or radical about it. It’s just beautiful and interesting and odd. And that’s enough to make it worthy of attention. November 2004 When we choose to do a ‘celebrity’ cover, we find pretty people with serious minds and interesting causes. This month two gorgeous film stars, Natalie Portman and Gael Garcia Bernal find their way onto our covers. Portman’s promoting the quirky coming of age film, Garden State (Zach Braff), but the story we run focuses mainly on her status as ambassador for the Foundation of International Community Assistance (FINCA), which offers loans to deprived women to help them start their own businesses. Gabriel Garcia Bernal, the Mexican star of Walter Salle’s The Motorcycle Diaries appears on our cover and talks about his role as the young Che Guevara, the ultimate idealist and symbol of rebellion. We hope this appeals to those radicals who are prepared to stop in the street, speak to a homeless person, and shell out four dollars for an independent magazine – and also to all those shallow people who want to see more pictures of the hot-eyed Latin lad. April 2005 Three Dollars is Robert Connelly’s adaptation of Elliot Perlman’s best-selling novel about economic rationalism and its effect on an average Australian family. I loved the book, and the film isn’t bad either, despite some unevenness in the script and performances. I interview Frances O’Connor, who plays opposite David Wenham as his depressed underemployed wife. O’Connor makes a beautiful cover-girl, and talks about the seemingly universal experience of depression. We run the interview alongside one with Connelly, who knows just how to pitch his film to an audience interested in homelessness. He gives great quotes about John Howard’s heartless Australia, and the way we’ve become an economy rather than a society. It’s almost too easy. In the reviews section of the magazine we pan two other Australian films, Paul Cox’s Human Touch, and the Jimeoin comedy-vehicle The Extra. I’d rather ignore bad Australian films and focus on good films from elsewhere, or big-budget stinkers that need to be brought down a peg. But I’d lined up reviews for these local ones, expecting them to be good, and so we run with the negativity. Some films are practically critic-proof, but small niche films, like most Australian titles, aren’t among these Teflon giants. As Joel Pearlman, Managing Director of Roadshow Films has said, “There are certain types of films that are somewhat critic-proof. They’ve either got a built-in audience, are part of a successful franchise, like The Matrix or Bond films, or have a popular star. It’s films without the multimillion-dollar ad campaigns and the big names where critics are far more influential” ( Pearlman in Bolles 19). Sometimes I’m glad that I’m just a small fish in the film critic pond, and that my bad reviews can’t really destroy someone’s livelihood. It’s well known that a caning from reviewers like David Stratton and Margaret Pomeranz (ABC, At the Movies), or the Melbourne Age’s Jim Schembri can practically destroy the prospects of a small local film, and I’m not sure I have the bravery or conviction of the value of my own tastes to bear such responsibility. Admittedly, that’s just gutless tender-heartedness for, as reviewers, our responsibility is to the audience not to the filmmaker. But when you’ve met with cash-strapped filmmakers, and heard their stories and their struggles, it’s sometimes hard to put personal compassion aside and see the film as the punter will. But you must. August 2005 It’s a busy time with the Melbourne International Film Festival just finishing up. Hordes of film directors accompany their films to the festival, promoting them here ahead of a later national release schedule, and making themselves available for rare face-to face interviews. This year I find a bunch of goodies that seem like they were tailor-made for our readership. There are winning local films like Sarah Watt’s life-affirming debut Look Both Ways; and Rowan Woods’ gritty addiction-drama Little Fish. There’s my personal favourite, Bahman Ghobadi’s stunning and devastating Kurdish/Iranian feature Turtles Can Fly; and Avi Lewis’s inspiring documentary The Take, about Argentine factory workers who unite to revive their bankrupt workplaces. It’s when I see films like this, and get to talk to the people who bring them into existence, that I realize how much I value writing about films for a publication that doesn’t exist just to make a profit or fill space between advertisem*nts. As the great American critic Jonathan Rosenbaum has eloquently argued, most of the worldwide media coverage concerning film is merely a variation on the ‘corporate stories’ that film studios feed us as part of their advertising. To be able to provide some small resistance to that juggernaut is a wonderful privilege. I love to be lost in the dark, studying films frame by frame, and with reference only to some magical internal universe of ‘cinema’ and its endless references to itself. But as the real world outside falls apart, such airless cinephilia feels just plain wrong. As a writer whose subject is films, what I’m compelled to do is to come out of the cinema and try to use my words to convey the best of what I’ve seen to my friends and readers, pointing them towards small treasures they may have overlooked amidst the hype. So maybe I’m not a ‘pure’ critic, and maybe there’s no shame in that. The films I’ll gravitate towards share an almost indefinable quality – to use Jauss’s phrase, they reconstruct and expand my “horizon of expectation” (28). Sometimes these films are overtly committed to a cause, but often they’re just beautiful and strange and fresh. Always they expand me, open me, make me feel that there’s more to the world than expected, and make me want more too – more information, more freedom, more compassion, more equality, more beauty. And, after all these years in the dark, I still want more films like that. Endnotes As of August 2005, the role of DVD editor of The Big Issue has been filled by Anthony Morris. According the latest Morgan Poll, readers of The Big Issue are likely to be young (18-39), urban, educated, and affluent professionals. Current readership is estimated at 144,000 fortnightly and growing. References Bolles, Scott. “The Critics.” Sunday Life. The Age 10 Jul. 2005: 19. Bourdieu, Pierre. The Field of Cultural Production: Essays on Art and Literature. Ed. Randal Johnson. Cambridge: Polity Press, 1993. Jauss, Hans Robert. Toward an Aesthetic of Reception. Trans. Timothy Bahti. Minnesota: U of Minnesota P, 1982. Morris, Meaghan. “On Going to Bed Early: Once Upon a Time in America.” Meanjin 4 (1998): 700. Rosenbaum, Jonathan. “Junket Bonds.” Chicago Reader Movie Review (2000). 2 Sept. 2005 http://www.chicagoreader.com/movies/archives/2000/1000/00117.html>. The Big Issue Australia. http://www.bigissue.org.au/> 10 Oct. 2005. Citation reference for this article MLA Style Siemienowicz, Rochelle. "Diary of a Film Reviewer: Intimate Reflections on Writing about the Screen for a Popular Audience." M/C Journal 8.5 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0510/01-siemienowicz.php>. APA Style Siemienowicz, R. (Oct. 2005) "Diary of a Film Reviewer: Intimate Reflections on Writing about the Screen for a Popular Audience," M/C Journal, 8(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0510/01-siemienowicz.php>.

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Sphincter I hope my good old asshole holds out 60 years it's been mostly OK Tho in Bolivia a fissure operation survived the altiplano hospital -- a little blood, no polyps, occasionally a small hemorrhoid active, eager, receptive to phallus co*ke bottle, candle, carrot banana & fingers -- Now AIDS makes it shy, but still eager to serve -- out with the dumps, in with the condom'd org*smic friend -- still rubbery muscular, unashamed wide open for joy But another 20 years who knows, old folks got troubles everywhere -- necks, prostates, stomachs, joints -- Hope the old hole stays young till death, relax -- March 15, 1986, 1:00 PM, Allen Ginsberg Lucky to the end, Allen Ginsberg (1926-97) achieved his first and final wish. Despite the constipation mentioned occasionally in his later poems, the anus of the grand gay father of the Beats remained relatively healthy until his death while other vital organs failed. Ginsberg, who had also described the erectile misfunction of his penis in mid-to-late career poems, died from a heart attack brought on by liver cancer. While the poet fleshed out references to the male anus in at least fifty of his poems, his "Sphincter" comprises the chronological climax in the development of both his anal and erotic verse. The poem was written just months after the beginning of the global media demonisation of Hollywood star Rock Hudson who was found in late 1985 to be both gay and to have died from AIDS complications. Ginsberg's timely "Sphincter" reflects on the poet's survival as an anally-active gay man through both the pre-AIDS and AIDS eras. While criticism of the (hom*o)eroticism in Ginsberg's verse ranges from utter denial to near hagiography, overall the significance of his musings on male ani has been avoided. The rather anal-retentive Thomas Merrill claims that, "even sophisticated readers of Ginsberg's poetry are apt to be put off, perhaps bored by, his obsession not only with four-letter words, but with the clinical, strikingly nonerotic descriptions of his hom*osexuality" (24). For the far less uptight John Tytell, on the other hand, "Ginsberg has always reveled in the divinity of his own sexuality, his hom*osexuality, adorning his own physical propensities and urging the life of the body on his readers" (245). However, "Sphincter" which is an intensely erotic (albeit anti-Romantic) poem, contains none of the expletives (apart from "asshole") nor divine associations used repeatedly by the poet elsewhere to represent the (hom*o)eroticised male body, and his anus in particular. Six decades of anal health and recovery aside, Ginsberg packs a suggestive lot into his "Sphincter" with the list of objects wielded during the pre-AIDS period as the means to his erotic end. The term "phallus" -- while suggesting the penis and allo-erotic activity -- may also mean dild*es with certain tactile qualities and anus-fitting shapes and sizes ideal for auto-erotic delight. Indeed, the "co*ke bottle, candle, carrot/banana & fingers" -- with their smooth to slightly rough texture, stiff to pliable constituency, hard to semi-hard density, and rounded pointedness -- offer more reliable potential for sustained anal stimulation than the occasionally tumescent penis. These objects may answer the decades-old queries in "Iron Horse" (1966): "What can I shove up my ass?" and "Oh if only somebody'd come in &/shove som'in up that ass a mine" (432). The bottle and candle are appropriated from a passage in Ginsberg's signature poem, "Howl" (1955), about the "best [male] minds" (126) of the poet's generation, "who copulated ecstatic and insatiate with a bottle of beer a sweetheart a/package of cigarettes a candle . . . and ended fainting on the wall with/a vision of ultimate c*nt and come..." (128). In his "Sphincter", Ginsberg reminisces about the pleasurable insertion into his anus of such props to heterosexual romance. The co*ke (rather than beer) bottle signifies the contemporary product probably most commodified along with youthful images of (compulsory) heterosexuality in global mass media advertising. Through sodomy with that iconic item of American capitalist cultural imperialism, the poet's jingle valorises his rectum as one of the most fitting and wonderfully subversive "things" that "go better with co*ke!" As items usually for oral insertion rather than anal penetration, the carrot and banana (and bottle) here play on a subtle metaphor of "receptive"-anus-as-"active"-mouth. Allusions to the (frequently 'co*ck-hungry') oral-anal configuration of the anus denatus are more explicit in other Ginsberg poems. In "Journal Night Thoughts" (1961) the poet awaits as "a co*ck throbs I lie still my/mouth in my ass" (271). Ginsberg asks his sexual partner in "Please Master" (1968) to "make me wriggle my rear to eat up the prick trunk", and describes his anus as his "hairmouth" (494). In "Sweet Boy, Gimme Yr Ass" (1974) he desires a young man's "soft mouth asshole" (613). While containing "phallus" and "fingers", there is no tongue nor other oral referent in the rather clean "Sphincter". By contrast, "Iron Horse" (1966) includes the growly request: "Sweet Prince --/open yr ass to my mouth" (433-4). Ginsberg's Pre-AIDS poems frequently celebrate the joining of the uncondomed penis, anus and body fluids in sensational detail. In "This Form of Life Needs Sex" (1961) "joy" comes to mean the very act of joining male anus with penis: "You can joy man to man but the Sperm/comes back in a trickle at dawn/in a toilet on the 45th floor" (285). "Please Master" (1968) includes the demand, "f*ck me more violent ... & throb thru five seconds to spurt out your sem*n heat over & over" (495). In "Love Comes" (1981) the period of the sex act and whether condoms are used is not stated: "I relaxed my inside/loosed the ring in my hide ... He continued to beat/his meat in my meat" (11). The memorial "'What You Up To?'" (1982) recaptures his most scatological unsafe copulation: "That white boy ... one night in 1946/he f*cked me naked in the ass/till I smelled brown excrement/staining his co*ck" (29). While "Sphincter" marks the chronological peak in the development of Ginsberg's erotic poetry, the unbroken line, "unashamed wide open for joy", comprises the structural and thematic climax within the poem itself. This current of anal-erotic joy traces back to "Howl" (1955) with its passage about those men, "who let themselves be f*cked in the ass by saintly motorcyclists/and screamed with joy" (128). Ginsberg has said that he wrote "joy" here instead of the expected "pain" as a reaction to the "James Dickey film Deliverance where [receptive anal sex] is supposed to be the worst thing in the world" (Young 103). In the inter-male rape scene in the 1972 film version of Dickey's 1970 novel, actions indicate that one man uses his penis to penetrate the anus of another who is held at gunpoint and ordered to squeal like a pig throughout the assault. Prior to this the raped man is taunted with female names. The consensual 'safe' gay anal joy exhibited by Ginsberg's "Sphincter" counters such hom*o-, gyno- and porcine-phobic violence. While the anal-erotic jouissance in poems that preceded "Sphincter" was overshadowed at times by non-reproductive aims and scatological themes, "Sphincter" delivers the explicit message that consensual protected anus-around-penis eroticism (particularly for actively "receptive" men) creates penultimate emotional and physical pleasure. The "phallus/co*ke bottle, candle, carrot/banana & fingers" leave any specified penis out of the pre-AIDS picture. By contrast, "Now" as Ginsberg states "[in the mid-Eighties age of] AIDS", at a time when auto-eroticism, digital/dild* stimulation and other penetrations without penis mean the safest anal sex, the poet himself celebrates contact with the safe sex penis -- "the condom'd/org*smic friend" -- for which he is "unashamed wide open for joy". The preceding phrase, "out with the dumps", refers to the expulsing of two combined types of "dumps". Firstly, the mental depression about the end of skin-to-skin anus-penis sex and secondly, defecated matter which brings not only physical relief but an anus open to penetration. Unlike "Sphincter", later poems do not specify whether sexual encounters are 'safe' or 'unsafe'. In "The Guest" (1992) the question of whether condoms are used is open but the consensual status of the encounter is stressed: "I ask permission, he says 'yes,'/I pull his hips up, hold his breast,/spurt my loves deep in his bum" (78). Other poems such as "Violent Collaborations" (written with Peter Hale, 1992) humorously relish sadomasoch*stic and coprophilic pleasure: "f*ck me & fist me/in your army enlist me/Poop on me when you're at ease" (92). Again there is no specification that condoms are used nor that there is 'unsafe' contact. With its "shy" but "eager" anus and "condom'd/org*smic friend", "Sphincter" marks not so much an end to 'unsafe' sex as an end to the specification of 'safe' sex in Ginsberg's poetry. No Ginsberg poem specifically addresses his penis (and/or testicl*s) in the way that "Sphincter" is devoted to his anus. In his poetry he does not epitomise himself as any libidinous body part other than his anal hole. In "Please Master" (1968) the poet conflates his anus with his selfhood when exclaiming: "touch your co*ck head to my wrinkled self-hole/... please please master f*ck me again" (494-5), and "Please call me ... a wet asshole" (495). In Ginsberg's "Sphincter" moreover, his anus synecdochically represents not only his whole person but a type of gay Everyman. His sphincter is "active" and "receptive", "old" and "young", "shy" and "unashamed", and "rubbery" and "muscular". These antithetical qualities also characterise the male body idealised in gay culture (in reaction to media images of decaying 'plague victims') during the AIDS-era. This body is sexually 'versatile' (as both 'bottom' and 'top'), boyish-looking but sexually mature, introspective but assertively 'out', and physically toned but flexible. The "rubbery muscular" qualities of Ginsberg's anus are focal, because -- apart from the "blood" and "hemorrhoid" which evoke colours and shapes -- "Sphincter" contains no other physical representations of his anal orifice nor any of the myriad hyperbolic metaphorisations found in his earlier visceral verses. Anal-roseate associations appear in "A Methedrine Vision in Hollywood" (1965) and "Hiway Poesy" (1966). In the first there is wind of the floral: "one-eyed sparkle, giant glint, any tiny fart/or rose-whiff before roses were/Thought Impossible" (381). In the second, the anus-as-flower manifests through ambiguous layers. The word "rose" may be read as noun, adjective or verb: "Oh that I were young again and the skin in my anus folds/rose" (386). "Kaddish" (1959) draws on topographical metaphors: "a mortal avalanche, whole mountains of hom*osexuality, Matter-/horns of co*ck, Grand Canyons of Asshole" (214). Manifestations of the anus as a cosmic portal or eye appear in several poems, but not in "Sphincter". Ginsberg draws on Yogic beliefs to cast the anus as the source of the enlightening kundalini in "Iron Horse" (1966): "Muladhara sphincter up thru/mind aura/Sahasrarapadma promise/another universe" (435). In the only reference to the anus in the copious footnotes to his Collected Poems, the editors explain 'Muladhara Sphincter' simplisticly as "anal chakra (one of seven bodily centers of spirit energy in Orient [sic] yoga practice)", while 'Sahasrarapadma' is described in detail as "Seventh chakra, 'thousand-petal lotus' at skulltop" (781). Ginsberg, however, seems to have placed his stress on these first and last chakras more equally or in reverse. In "Scatalogical Observations" (1997) he declares, "The Ass knows more than the mind knows" (85-6). In "Journal Night Thoughts" (1961) the poet's anus comprises a universal 'third eye' through which he comes to 'know' and 'see'. This anus/eye in the formulation of "the eye in the center of the moving/mandala -- the/eye in the hand/the eye in the asshole" (267) is later eroticised as "I prostrate my sphincter with my eyes in/the pillow" (271). As we have seen, Ginsberg's erotic poetry frequently features imagery of the sexual orifice that is beyond any man's individual scope and culturally most proscribed from public view. While many passages in his verse evoke the male anus as a subject worthy of versification and visualisation, Ginsberg's "Sphincter" comprises an ode which literally and literarily presents the poet's anus to the audience as a poetic vision in itself. The succinctly anti-analphobic and anti-hom*ophobic "Sphincter" finely balances critical aspects of the ars poetica. Devoid of signature tropes such as the anus/mouth, anus/I and anus/eye, "Sphincter" with its relative lack of euphemism and clever mix of metonymy and metaphor nonetheless merges antithetical themes to relay a profound spiritual message. The poet's ode to his ageing anus matter-of-factly and humorously revels in memories of auto- and allo-erotic 'phallo-morphous' perversity and celebrates the anal-erotic joy in being 'f*cked safely' as a personal and political act. As this millennium closes, we could do worse in our 'anal-retentive' culture than following one of the century's wisest poetic ends: "till death, relax". References Deliverance. Dir. John Boorman. U.S.A.: Warner Bros., 1972. Dickey, James. Deliverance. Boston, MA: Houghton Mifflin, 1970. Ginsberg, Allen. Collected Poems 1947-1980. New York: Viking Penguin, 1985. ---. Cosmopolitan Greetings: Poems 1986-1992. London: Penguin, 1994. ---. Death and Fame: Poems 1993-1997. London: Penguin, 1999. ---. White Shroud: Poems 1980-1985. New York: Harper and Row, 1986. Merrill, Thomas F. Allen Ginsberg. Boston, MA: Twayne, 1988. Tytell, John. Naked Angels: The Lives and Literature of the Beat Generation. New York: McGraw-Hill, 1976. Young, Allen. "Allen Young Interviews Allen Ginsberg." 1973. Gay Sunshine Interviews. Ed. Winston Leyland. San Francisco: Gay Sunshine Press, 1978: 96-128. Citation reference for this article MLA style: Simon-Astley Scholfield. "A Poetic End: Allen Ginsberg's 'Sphincter'." M/C: A Journal of Media and Culture 2.8 (1999). [your date of access] <http://www.uq.edu.au/mc/9912/sphincter.php>. Chicago style: Simon-Astley Scholfield, "A Poetic End: Allen Ginsberg's 'Sphincter'," M/C: A Journal of Media and Culture 2, no. 8 (199x), <http://www.uq.edu.au/mc/9912/sphincter.php> ([your date of access]). APA style: Simon-Astley Scholfield. (1999) A poetic end: Allen Ginsberg's "Sphincter". M/C: A Journal of Media and Culture 2(8). <http://www.uq.edu.au/mc/9912/sphincter.php> ([your date of access]).

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Abstract:

“Journalists have to begin a new type of journalism, sometimes being the guide on the side of the civic conversation as well as the filter and gatekeeper.” (Kolodzy 218) “In many respects, citizen journalism is simply public journalism removed from the journalism profession.” (Barlow 181) 1. Citizen Journalism — The Latest Innovation? New Media theorists such as Dan Gillmor, Henry Jenkins, Jay Rosen and Jeff Howe have recently touted Citizen Journalism (CJ) as the latest innovation in 21st century journalism. “Participatory journalism” and “user-driven journalism” are other terms to describe CJ, which its proponents argue is a disruptive innovation (Christensen) to the agenda-setting media institutions, news values and “objective” reportage. In this essay I offer a “contrarian” view, informed by two perspectives: (1) a three-stage model of theory-building (Carlile & Christensen) to evaluate the claims made about CJ; and (2) self-reflexive research insights (Etherington) from editing the US-based news site Disinformation between November 1999 and February 2008. New media theories can potentially create “cognitive dissonance” (Festinger) when their explanations of CJ practices are compared with what actually happens (Feyerabend). First I summarise Carlile & Christensen’s model and the dangers of “bad theory” (Ghoshal). Next I consider several problems in new media theories about CJ: the notion of ‘citizen’, new media populism, parallels in event-driven and civic journalism, and mergers and acquisitions. Two ‘self-reflexive’ issues are considered: ‘pro-ams’ or ‘professional amateurs’ as a challenge to professional journalists, and CJ’s deployment in new media operations and production environments. Finally, some exploratory questions are offered for future researchers. 2. An Evaluative Framework for New Media Theories on Citizen Journalism Paul Carlile and Clayton M. Christensen’s model offers one framework with which to evaluate new media theories on CJ. This framework is used below to highlight select issues and gaps in CJ’s current frameworks and theories. Carlile & Christensen suggest that robust theory-building emerges via three stages: Descriptive, Categorisation and Normative (Carlile & Christensen). There are three sub-stages in Descriptive theory-building; namely, the observation of phenomena, inductive classification into schemas and taxonomies, and correlative relationships to develop models (Carlile & Christensen 2-5). Once causation is established, Normative theory evolves through deductive logic which is subject to Kuhnian paradigm shifts and Popperian falsifiability (Carlile & Christensen 6). Its proponents situate CJ as a Categorisation or new journalism agenda that poses a Normative challenged and Kuhnian paradigm shift to traditional journalism. Existing CJ theories jump from the Descriptive phase of observations like “smart mobs” in Japanese youth subcultures (Rheingold) to make broad claims for Categorisation such as that IndyMedia, blogs and wiki publishing systems as new media alternatives to traditional media. CJ theories then underpin normative beliefs, values and worldviews. Correlative relationships are also used to differentiate CJ from the demand side of microeconomic analysis, from the top-down editorial models of traditional media outlets, and to adopt a vanguard stance. To support this, CJ proponents cite research on emergent collective behaviour such as the “wisdom of crowds” hypothesis (Surowiecki) or peer-to-peer network “swarms” (Pesce) to provide scientific justification for their Normative theories. However, further evaluative research is needed for three reasons: the emergent collective behaviour hypothesis may not actually inform CJ practices, existing theories may have “correlation not cause” errors, and the link may be due to citation network effects between CJ theorists. Collectively, this research base also frames CJ as an “ought to” Categorisation and then proceeds to Normative theory-building (Carlile & Christensen 7). However, I argue below that this Categorisation may be premature: its observations and correlative relationships might reinforce a ‘weak’ Normative theory with limited generalisation. CJ proponents seem to imply that it can be applied anywhere and under any condition—a “statement of causality” that almost makes it a fad (Carlile & Christensen 8). CJ that relies on Classification and Normative claims will be problematic without a strong grounding in Descriptive observation. To understand what’s potentially at stake for CJ’s future consider the consider the parallel debate about curricula renewal for the Masters of Business Administration in the wake of high-profile corporate collapses such as Enron, Worldcom, HIH and OneTel. The MBA evolved as a sociological and institutional construct to justify management as a profession that is codified, differentiated and has entry barriers (Khurana). This process might partly explain the pushback that some media professionals have to CJ as one alternative. MBA programs faced criticism if they had student cohorts with little business know-how or experiential learning (Mintzberg). Enron’s collapse illustrated the ethical dilemmas and unintended consequences that occurred when “bad theories” were implemented (Ghoshal). Professional journalists are aware of this: MBA-educated managers challenged the “craft” tradition in the early 1980s (Underwood). This meant that journalism’s ‘self-image’ (Morgan; Smith) is intertwined with managerial anxieties about media conglomerates in highly competitive markets. Ironically, as noted below, Citizen Journalists who adopt a vanguard position vis-a-vis media professionals step into a more complex game with other players. However, current theories have a naïve idealism about CJ’s promise of normative social change in the face of Machiavellian agency in business, the media and politics. 3. Citizen Who? Who is the “citizen” in CJ? What is their self-awareness as a political agent? CJ proponents who use the ‘self-image’ of ‘citizen’ draw on observations from the participatory vision of open source software, peer-to-peer networks, and case studies such as Howard Dean’s 2004 bid for the Democrat Party nominee in the US Presidential election campaign (Trippi). Recent theorists note Alexander Hamilton’s tradition of civic activism (Barlow 178) which links contemporary bloggers with the Federalist Papers and early newspaper pamphlets. One unsurfaced assumption in these observations and correlations is that most bloggers will adopt a coherent political philosophy as informed citizens: a variation on Lockean utilitarianism, Rawlsian liberalism or Nader consumer activism. To date there is little discussion about how political philosophy could deepen CJ’s ‘self-image’: how to critically evaluate sources, audit and investigation processes, or strategies to deal with elites, deterrence and power. For example, although bloggers kept Valerie Plame’s ‘outing’ as a covert intelligence operative highly visible in the issues-attention cycle, it was agenda-setting media like The New York Times who the Bush Administration targeted to silence (Pearlstine). To be viable, CJ needs to evolve beyond a new media populism, perhaps into a constructivist model of agency, norms and social change (Finnemore). 4. Citizen Journalism as New Media Populism Several “precursor trends” foreshadowed CJ notably the mid-1990s interest in “cool-hunting” by new media analysts and subculture marketeers (Gibson; Gladwell). Whilst this audience focus waned with the 1995-2000 dotcom bubble it resurfaced in CJ and publisher Tim O’Reilly’s Web 2.0 vision. Thus, CJ might be viewed as new media populism that has flourished with the Web 2.0 boom. Yet if the boom becomes a macroeconomic bubble (Gross; Spar) then CJ could be written off as a “silver bullet” that ultimately failed to deliver on its promises (Brooks, Jr.). The reputations of uncritical proponents who adopted a “true believer” stance would also be damaged (Hoffer). This risk is evident if CJ is compared with a parallel trend that shares its audience focus and populist view: day traders and technical analysts who speculate on financial markets. This parallel trend provides an alternative discipline in which the populism surfaced in an earlier form (Carlile & Christensen 12). Fidelity’s Peter Lynch argues that stock pickers can use their Main Street knowledge to beat Wall Street by exploiting information asymmetries (Lynch & Rothchild). Yet Lynch’s examples came from the mid-1970s to early 1980s when indexed mutual fund strategies worked, before deregulation and macroeconomic volatility. A change in the Web 2.0 boom might similarly trigger a reconsideration of Citizen Journalism. Hedge fund maven Victor Niederhoffer contends that investors who rely on technical analysis are practicing a Comtean religion (Niederhoffer & Kenner 72-74) instead of Efficient Market Hypothesis traders who use statistical arbitrage to deal with ‘random walks’ or Behavioural Finance experts who build on Amos Tversky and Daniel Kahneman’s Prospect Theory (Kahneman & Tversky). Niederhoffer’s deeper point is that technical analysts’ belief that the “trend is your friend” is no match for the other schools, despite a mini-publishing industry and computer trading systems. There are also ontological and epistemological differences between the schools. Similarly, CJ proponents who adopt a ‘Professional Amateur’ or ‘Pro-Am’ stance (Leadbeater & Miller) may face a similar gulf when making comparisons with professional journalists and the production environments in media organisations. CJ also thrives as new media populism because of institutional vested interests. When media conglomerates cut back on cadetships and internships CJ might fill the market demand as one alternative. New media programs at New York University and others can use CJ to differentiate themselves from “hyperlocal” competitors (Christensen; Slywotzky; Christensen, Curtis & Horn). This transforms CJ from new media populism to new media institution. 5. Parallels: Event-driven & Civic Journalism For new media programs, CJ builds on two earlier traditions: the Event-driven journalism of crises like the 1991 Gulf War (Wark) and the Civic Journalism school that emerged in the 1960s social upheavals. Civic Journalism’s awareness of minorities and social issues provides the character ethic and political philosophy for many Citizen Journalists. Jay Rosen and others suggest that CJ is the next-generation heir to Civic Journalism, tracing a thread from the 1968 Chicago Democratic Convention to IndyMedia’s coverage of the 1999 “Battle in Seattle” (Rosen). Rosen’s observation could yield an interesting historiography or genealogy. Events such as the Southeast Asian tsunami on 26 December 2004 or Al Qaeda’s London bombings on 7 July 2005 are cited as examples of CJ as event-driven journalism and “pro-am collaboration” (Kolodzy 229-230). Having covered these events and Al Qaeda’s attacks on 11th September 2001, I have a slightly different view: this was more a variation on “first responder” status and handicam video footage that journalists have sourced for the past three decades when covering major disasters. This different view means that the “salience of categories” used to justify CJ and “pro-am collaboration” these events does not completely hold. Furthermore, when Citizen Journalism proponents tout Flickr and Wikipedia as models of real-time media they are building on a broader phenomenon that includes CNN’s Gulf War coverage and Bloomberg’s dominance of financial news (Loomis). 6. The Mergers & Acquisitions Scenario CJ proponents often express anxieties about the resilience of their outlets in the face of predatory venture capital firms who initiate Mergers & Acquisitions (M&A) activities. Ironically, these venture capital firms have core competencies and expertise in the event-driven infrastructure and real-time media that CJ aspires to. Sequoia Capital and other venture capital firms have evaluative frameworks that likely surpass Carlile & Christensen in sophistication, and they exploit parallels, information asymmetries and market populism. Furthermore, although venture capital firms such as Union Street Ventures have funded Web 2.0 firms, they are absent from the explanations of some theorists, whose examples of Citizen Journalism and Web 2.0 success may be the result of survivorship bias. Thus, the venture capital market remains an untapped data source for researchers who want to evaluate the impact of CJ outlets and institutions. The M&A scenario further problematises CJ in several ways. First, CJ is framed as “oppositional” to traditional media, yet this may be used as a stratagem in a game theory framework with multiple stakeholders. Drexel Burnham Lambert’s financier Michael Milken used market populism to sell ‘high-yield’ or ‘junk’ bonds to investors whilst disrupting the Wall Street establishment in the late 1980s (Curtis) and CJ could fulfil a similar tactical purpose. Second, the M&A goal of some Web 2.0 firms could undermine the participatory goals of a site’s community if post-merger integration fails. Jason Calacanis’s sale of Weblogs, Inc to America Online in 2005 and MSNBC’s acquisition of Newsvine on 5 October 2007 (Newsvine) might be success stories. However, this raises issues of digital “property rights” if you contribute to a community that is then sold in an M&A transaction—an outcome closer to business process outsourcing. Third, media “buzz” can create an unrealistic vision when a CJ site fails to grow beyond its start-up phase. Backfence.com’s demise as a “hyperlocal” initiative (Caverly) is one cautionary event that recalls the 2000 dotcom crash. The M&A scenarios outlined above are market dystopias for CJ purists. The major lesson for CJ proponents is to include other market players in hypotheses about causation and correlation factors. 7. ‘Pro-Ams’ & Professional Journalism’s Crisis CJ emerged during a period when Professional Journalism faced a major crisis of ‘self-image’. The Demos report The Pro-Am Revolution (Leadbeater & Miller) popularised the notion of ‘professional amateurs’ which some CJ theorists adopt to strengthen their categorisation. In turn, this triggers a response from cultural theorists who fear bloggers are new media’s barbarians (Keen). I concede Leadbeater and Miller have identified an important category. However, how some CJ theorists then generalise from ‘Pro-Ams’ illustrates the danger of ‘weak’ theory referred to above. Leadbeater and Miller’s categorisation does not really include a counter-view on the strengths of professionals, as illustrated in humanistic consulting (Block), professional service firms (Maister; Maister, Green & Galford), and software development (McConnell). The signs of professionalism these authors mention include a commitment to learning and communal verification, mastery of a discipline and domain application, awareness of methodology creation, participation in mentoring, and cultivation of ethical awareness. Two key differences are discernment and quality of attention, as illustrated in how the legendary Hollywood film editor Walter Murch used Apple’s Final Cut Pro software to edit the 2003 film Cold Mountain (Koppelman). ‘Pro-Ams’ might not aspire to these criteria but Citizen Journalists shouldn’t throw out these standards, either. Doing so would be making the same mistake of overconfidence that technical analysts make against statistical arbitrageurs. Key processes—fact-checking, sub-editing and editorial decision-making—are invisible to the end-user, even if traceable in a blog or wiki publishing system, because of the judgments involved. One post-mortem insight from Assignment Zero was that these processes were vital to create the climate of authenticity and trust to sustain a Citizen Journalist community (Howe). CJ’s trouble with “objectivity” might also overlook some complexities, including the similarity of many bloggers to “noise traders” in financial markets and to op-ed columnists. Methodologies and reportage practices have evolved to deal with the objections that CJ proponents raise, from New Journalism’s radical subjectivity and creative non-fiction techniques (Wolfe & Johnson) to Precision Journalism that used descriptive statistics (Meyer). Finally, journalism frameworks could be updated with current research on how phenomenological awareness shapes our judgments and perceptions (Thompson). 8. Strategic Execution For me, one of CJ’s major weaknesses as a new media theory is its lack of “rich description” (Geertz) about the strategic execution of projects. As Disinfo.com site editor I encountered situations ranging from ‘denial of service’ attacks and spam to site migration, publishing systems that go offline, and ensuring an editorial consistency. Yet the messiness of these processes is missing from CJ theories and accounts. Theories that included this detail as “second-order interactions” (Carlile & Christensen 13) would offer a richer view of CJ. Many CJ and Web 2.0 projects fall into the categories of mini-projects, demonstration prototypes and start-ups, even when using a programming language such as Ajax or Ruby on Rails. Whilst the “bootstrap” process is a benefit, more longitudinal analysis and testing needs to occur, to ensure these projects are scalable and sustainable. For example, South Korea’s OhmyNews is cited as an exemplar that started with “727 citizen reporters and 4 editors” and now has “38,000 citizen reporters” and “a dozen editors” (Kolodzy 231). How does OhmyNews’s mix of hard and soft news change over time? Or, how does OhmyNews deal with a complex issue that might require major resources, such as security negotiations between North and South Korea? Such examples could do with further research. We need to go beyond “the vision thing” and look at the messiness of execution for deeper observations and counterintuitive correlations, to build new descriptive theories. 9. Future Research This essay argues that CJ needs re-evaluation. Its immediate legacy might be to splinter ‘journalism’ into micro-trends: Washington University’s Steve Boriss proclaims “citizen journalism is dead. Expert journalism is the future.” (Boriss; Mensching). The half-lives of such micro-trends demand new categorisations, which in turn prematurely feeds the theory-building cycle. Instead, future researchers could reinvigorate 21st century journalism if they ask deeper questions and return to the observation stage of building descriptive theories. In closing, below are some possible questions that future researchers might explore: Where are the “rich descriptions” of journalistic experience—“citizen”, “convergent”, “digital”, “Pro-Am” or otherwise in new media? How could practice-based approaches inform this research instead of relying on espoused theories-in-use? What new methodologies could be developed for CJ implementation? What role can the “heroic” individual reporter or editor have in “the swarm”? Do the claims about OhmyNews and other sites stand up to longitudinal observation? Are the theories used to justify Citizen Journalism’s normative stance (Rheingold; Surowiecki; Pesce) truly robust generalisations for strategic execution or do they reflect the biases of their creators? How could developers tap the conceptual dimensions of information technology innovation (Shasha) to create the next Facebook, MySpace or Wikipedia? References Argyris, Chris, and Donald Schon. Theory in Practice. San Francisco: Jossey-Bass Publishers, 1976. Barlow, Aaron. The Rise of the Blogosphere. Westport, CN: Praeger Publishers, 2007. Block, Peter. Flawless Consulting. 2nd ed. San Francisco, CA: Jossey-Bass/Pfeiffer, 2000. Boriss, Steve. “Citizen Journalism Is Dead. Expert Journalism Is the Future.” The Future of News. 28 Nov. 2007. 20 Feb. 2008 http://thefutureofnews.com/2007/11/28/citizen-journalism-is-dead- expert-journalism-is-the-future/>. Brooks, Jr., Frederick P. The Mythical Man-Month: Essays on Software Engineering. Rev. ed. Reading, MA: Addison-Wesley Publishing Company, 1995. Campbell, Vincent. Information Age Journalism: Journalism in an International Context. New York: Arnold, 2004. Carlile, Paul R., and Clayton M. Christensen. “The Cycles of Building Theory in Management Research.” Innosight working paper draft 6. 6 Jan. 2005. 19 Feb. 2008 http://www.innosight.com/documents/Theory%20Building.pdf>. Caverly, Doug. “Hyperlocal News Site Takes A Hit.” WebProNews.com 6 July 2007. 19 Feb. 2008 http://www.webpronews.com/topnews/2007/07/06/hyperlocal-news- sites-take-a-hit>. Chenoweth, Neil. Virtual Murdoch: Reality Wars on the Information Superhighway. Sydney: Random House Australia, 2001. Christensen, Clayton M. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Boston, MA: Harvard Business School Press, 1997. Christensen, Clayton M., Curtis Johnson, and Michael Horn. Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns. New York: McGraw-Hill, 2008. Curtis, Adam. The Mayfair Set. London: British Broadcasting Corporation, 1999. Etherington, Kim. Becoming a Reflexive Researcher: Using Ourselves in Research. London: Jessica Kingsley Publishers, 2004. Festinger, Leon. A Theory of Cognitive Dissonance. Stanford, CA: Stanford University Press, 1962. Feyerabend, Paul. Against Method. 3rd ed. London: Verso, 1993. Finnemore, Martha. National Interests in International Society. Ithaca, NY: Cornell University Press, 1996. Geertz, Clifford. The Interpretation of Cultures. New York: Basic Books, 1973. Ghoshal, Sumantra. “Bad Management Theories Are Destroying Good Management Practices.” Academy of Management Learning & Education 4.1 (2005): 75-91. Gibson, William. Pattern Recognition. London: Viking, 2003. Gladwell, Malcolm. “The Cool-Hunt.” The New Yorker Magazine 17 March 1997. 20 Feb. 2008 http://www.gladwell.com/1997/1997_03_17_a_cool.htm>. Gross, Daniel. Pop! Why Bubbles Are Great for the Economy. New York: Collins, 2007. Hoffer, Eric. The True Believer. New York: Harper, 1951. Howe, Jeff. “Did Assignment Zero Fail? A Look Back, and Lessons Learned.” Wired News 16 July 2007. 19 Feb. 2008 http://www.wired.com/techbiz/media/news/2007/07/assignment_ zero_final?currentPage=all>. Kahneman, Daniel, and Amos Tversky. Choices, Values and Frames. Cambridge: Cambridge UP, 2000. Keen, Andrew. The Cult of the Amateur. New York: Doubleday Currency, 2007. Khurana, Rakesh. From Higher Aims to Hired Hands. Princeton, NJ: Princeton UP, 2007. Kolodzy, Janet. Convergence Journalism: Writing and Reporting across the News Media. Oxford: Rowman & Littlefield, 2006. Koppelman, Charles. Behind the Seen: How Walter Murch Edited Cold Mountain Using Apple’s Final Cut Pro and What This Means for Cinema. Upper Saddle River, NJ: New Rider, 2004. Leadbeater, Charles, and Paul Miller. “The Pro-Am Revolution”. London: Demos, 24 Nov. 2004. 19 Feb. 2008 http://www.demos.co.uk/publications/proameconomy>. Loomis, Carol J. “Bloomberg’s Money Machine.” Fortune 5 April 2007. 20 Feb. 2008 http://money.cnn.com/magazines/fortune/fortune_archive/2007/04/16/ 8404302/index.htm>. Lynch, Peter, and John Rothchild. Beating the Street. Rev. ed. New York: Simon & Schuster, 1994. Maister, David. True Professionalism. New York: The Free Press, 1997. Maister, David, Charles H. Green, and Robert M. Galford. The Trusted Advisor. New York: The Free Press, 2004. Mensching, Leah McBride. “Citizen Journalism on Its Way Out?” SFN Blog, 30 Nov. 2007. 20 Feb. 2008 http://www.sfnblog.com/index.php/2007/11/30/940-citizen-journalism- on-its-way-out>. Meyer, Philip. Precision Journalism. 4th ed. Lanham, MD: Rowman & Littlefield, 2002. McConnell, Steve. Professional Software Development. Boston, MA: Addison-Wesley, 2004. Mintzberg, Henry. Managers Not MBAs. San Francisco, CA: Berrett-Koehler, 2004. Morgan, Gareth. Images of Organisation. Rev. ed. Thousand Oaks, CA: Sage, 2006. Newsvine. “Msnbc.com Acquires Newsvine.” 7 Oct. 2007. 20 Feb. 2008 http://blog.newsvine.com/_news/2007/10/07/1008889-msnbccom- acquires-newsvine>. Niederhoffer, Victor, and Laurel Kenner. Practical Speculation. New York: John Wiley & Sons, 2003. Pearlstine, Norman. Off the Record: The Press, the Government, and the War over Anonymous Sources. New York: Farrar, Straus & Giroux, 2007. Pesce, Mark D. “Mob Rules (The Law of Fives).” The Human Network 28 Sep. 2007. 20 Feb. 2008 http://blog.futurestreetconsulting.com/?p=39>. Rheingold, Howard. Smart Mobs: The Next Social Revolution. Cambridge MA: Basic Books, 2002. Rosen, Jay. What Are Journalists For? Princeton NJ: Yale UP, 2001. Shasha, Dennis Elliott. Out of Their Minds: The Lives and Discoveries of 15 Great Computer Scientists. New York: Copernicus, 1995. Slywotzky, Adrian. Value Migration: How to Think Several Moves Ahead of the Competition. Boston, MA: Harvard Business School Press, 1996. Smith, Steve. “The Self-Image of a Discipline: The Genealogy of International Relations Theory.” Eds. Steve Smith and Ken Booth. International Relations Theory Today. Cambridge, UK: Polity Press, 1995. 1-37. Spar, Debora L. Ruling the Waves: Cycles of Discovery, Chaos and Wealth from the Compass to the Internet. New York: Harcourt, 2001. Surowiecki, James. The Wisdom of Crowds. New York: Doubleday, 2004. Thompson, Evan. Mind in Life: Biology, Phenomenology, and the Sciences of Mind. Cambridge, MA: Belknap Press, 2007. Trippi, Joe. The Revolution Will Not Be Televised. New York: ReganBooks, 2004. Underwood, Doug. When MBA’s Rule the Newsroom. New York: Columbia University Press, 1993. Wark, McKenzie. Virtual Geography: Living with Global Media Events. Bloomington IN: Indiana UP, 1994. Wolfe, Tom, and E.W. Johnson. The New Journalism. New York: Harper & Row, 1973. Citation reference for this article MLA Style Burns, Alex. "Select Issues with New Media Theories of Citizen Journalism." M/C Journal 10.6/11.1 (2008). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0804/10-burns.php>. APA Style Burns, A. (Apr. 2008) "Select Issues with New Media Theories of Citizen Journalism," M/C Journal, 10(6)/11(1). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0804/10-burns.php>.

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“Journalists have to begin a new type of journalism, sometimes being the guide on the side of the civic conversation as well as the filter and gatekeeper.” (Kolodzy 218) “In many respects, citizen journalism is simply public journalism removed from the journalism profession.” (Barlow 181) 1. Citizen Journalism — The Latest Innovation? New Media theorists such as Dan Gillmor, Henry Jenkins, Jay Rosen and Jeff Howe have recently touted Citizen Journalism (CJ) as the latest innovation in 21st century journalism. “Participatory journalism” and “user-driven journalism” are other terms to describe CJ, which its proponents argue is a disruptive innovation (Christensen) to the agenda-setting media institutions, news values and “objective” reportage. In this essay I offer a “contrarian” view, informed by two perspectives: (1) a three-stage model of theory-building (Carlile & Christensen) to evaluate the claims made about CJ; and (2) self-reflexive research insights (Etherington) from editing the US-based news site Disinformation between November 1999 and February 2008. New media theories can potentially create “cognitive dissonance” (Festinger) when their explanations of CJ practices are compared with what actually happens (Feyerabend). First I summarise Carlile & Christensen’s model and the dangers of “bad theory” (Ghoshal). Next I consider several problems in new media theories about CJ: the notion of ‘citizen’, new media populism, parallels in event-driven and civic journalism, and mergers and acquisitions. Two ‘self-reflexive’ issues are considered: ‘pro-ams’ or ‘professional amateurs’ as a challenge to professional journalists, and CJ’s deployment in new media operations and production environments. Finally, some exploratory questions are offered for future researchers. 2. An Evaluative Framework for New Media Theories on Citizen Journalism Paul Carlile and Clayton M. Christensen’s model offers one framework with which to evaluate new media theories on CJ. This framework is used below to highlight select issues and gaps in CJ’s current frameworks and theories. Carlile & Christensen suggest that robust theory-building emerges via three stages: Descriptive, Categorisation and Normative (Carlile & Christensen). There are three sub-stages in Descriptive theory-building; namely, the observation of phenomena, inductive classification into schemas and taxonomies, and correlative relationships to develop models (Carlile & Christensen 2-5). Once causation is established, Normative theory evolves through deductive logic which is subject to Kuhnian paradigm shifts and Popperian falsifiability (Carlile & Christensen 6). Its proponents situate CJ as a Categorisation or new journalism agenda that poses a Normative challenged and Kuhnian paradigm shift to traditional journalism. Existing CJ theories jump from the Descriptive phase of observations like “smart mobs” in Japanese youth subcultures (Rheingold) to make broad claims for Categorisation such as that IndyMedia, blogs and wiki publishing systems as new media alternatives to traditional media. CJ theories then underpin normative beliefs, values and worldviews. Correlative relationships are also used to differentiate CJ from the demand side of microeconomic analysis, from the top-down editorial models of traditional media outlets, and to adopt a vanguard stance. To support this, CJ proponents cite research on emergent collective behaviour such as the “wisdom of crowds” hypothesis (Surowiecki) or peer-to-peer network “swarms” (Pesce) to provide scientific justification for their Normative theories. However, further evaluative research is needed for three reasons: the emergent collective behaviour hypothesis may not actually inform CJ practices, existing theories may have “correlation not cause” errors, and the link may be due to citation network effects between CJ theorists. Collectively, this research base also frames CJ as an “ought to” Categorisation and then proceeds to Normative theory-building (Carlile & Christensen 7). However, I argue below that this Categorisation may be premature: its observations and correlative relationships might reinforce a ‘weak’ Normative theory with limited generalisation. CJ proponents seem to imply that it can be applied anywhere and under any condition—a “statement of causality” that almost makes it a fad (Carlile & Christensen 8). CJ that relies on Classification and Normative claims will be problematic without a strong grounding in Descriptive observation. To understand what’s potentially at stake for CJ’s future consider the consider the parallel debate about curricula renewal for the Masters of Business Administration in the wake of high-profile corporate collapses such as Enron, Worldcom, HIH and OneTel. The MBA evolved as a sociological and institutional construct to justify management as a profession that is codified, differentiated and has entry barriers (Khurana). This process might partly explain the pushback that some media professionals have to CJ as one alternative. MBA programs faced criticism if they had student cohorts with little business know-how or experiential learning (Mintzberg). Enron’s collapse illustrated the ethical dilemmas and unintended consequences that occurred when “bad theories” were implemented (Ghoshal). Professional journalists are aware of this: MBA-educated managers challenged the “craft” tradition in the early 1980s (Underwood). This meant that journalism’s ‘self-image’ (Morgan; Smith) is intertwined with managerial anxieties about media conglomerates in highly competitive markets. Ironically, as noted below, Citizen Journalists who adopt a vanguard position vis-a-vis media professionals step into a more complex game with other players. However, current theories have a naïve idealism about CJ’s promise of normative social change in the face of Machiavellian agency in business, the media and politics. 3. Citizen Who? Who is the “citizen” in CJ? What is their self-awareness as a political agent? CJ proponents who use the ‘self-image’ of ‘citizen’ draw on observations from the participatory vision of open source software, peer-to-peer networks, and case studies such as Howard Dean’s 2004 bid for the Democrat Party nominee in the US Presidential election campaign (Trippi). Recent theorists note Alexander Hamilton’s tradition of civic activism (Barlow 178) which links contemporary bloggers with the Federalist Papers and early newspaper pamphlets. One unsurfaced assumption in these observations and correlations is that most bloggers will adopt a coherent political philosophy as informed citizens: a variation on Lockean utilitarianism, Rawlsian liberalism or Nader consumer activism. To date there is little discussion about how political philosophy could deepen CJ’s ‘self-image’: how to critically evaluate sources, audit and investigation processes, or strategies to deal with elites, deterrence and power. For example, although bloggers kept Valerie Plame’s ‘outing’ as a covert intelligence operative highly visible in the issues-attention cycle, it was agenda-setting media like The New York Times who the Bush Administration targeted to silence (Pearlstine). To be viable, CJ needs to evolve beyond a new media populism, perhaps into a constructivist model of agency, norms and social change (Finnemore). 4. Citizen Journalism as New Media Populism Several “precursor trends” foreshadowed CJ notably the mid-1990s interest in “cool-hunting” by new media analysts and subculture marketeers (Gibson; Gladwell). Whilst this audience focus waned with the 1995-2000 dotcom bubble it resurfaced in CJ and publisher Tim O’Reilly’s Web 2.0 vision. Thus, CJ might be viewed as new media populism that has flourished with the Web 2.0 boom. Yet if the boom becomes a macroeconomic bubble (Gross; Spar) then CJ could be written off as a “silver bullet” that ultimately failed to deliver on its promises (Brooks, Jr.). The reputations of uncritical proponents who adopted a “true believer” stance would also be damaged (Hoffer). This risk is evident if CJ is compared with a parallel trend that shares its audience focus and populist view: day traders and technical analysts who speculate on financial markets. This parallel trend provides an alternative discipline in which the populism surfaced in an earlier form (Carlile & Christensen 12). Fidelity’s Peter Lynch argues that stock pickers can use their Main Street knowledge to beat Wall Street by exploiting information asymmetries (Lynch & Rothchild). Yet Lynch’s examples came from the mid-1970s to early 1980s when indexed mutual fund strategies worked, before deregulation and macroeconomic volatility. A change in the Web 2.0 boom might similarly trigger a reconsideration of Citizen Journalism. Hedge fund maven Victor Niederhoffer contends that investors who rely on technical analysis are practicing a Comtean religion (Niederhoffer & Kenner 72-74) instead of Efficient Market Hypothesis traders who use statistical arbitrage to deal with ‘random walks’ or Behavioural Finance experts who build on Amos Tversky and Daniel Kahneman’s Prospect Theory (Kahneman & Tversky). Niederhoffer’s deeper point is that technical analysts’ belief that the “trend is your friend” is no match for the other schools, despite a mini-publishing industry and computer trading systems. There are also ontological and epistemological differences between the schools. Similarly, CJ proponents who adopt a ‘Professional Amateur’ or ‘Pro-Am’ stance (Leadbeater & Miller) may face a similar gulf when making comparisons with professional journalists and the production environments in media organisations. CJ also thrives as new media populism because of institutional vested interests. When media conglomerates cut back on cadetships and internships CJ might fill the market demand as one alternative. New media programs at New York University and others can use CJ to differentiate themselves from “hyperlocal” competitors (Christensen; Slywotzky; Christensen, Curtis & Horn). This transforms CJ from new media populism to new media institution. 5. Parallels: Event-driven & Civic Journalism For new media programs, CJ builds on two earlier traditions: the Event-driven journalism of crises like the 1991 Gulf War (Wark) and the Civic Journalism school that emerged in the 1960s social upheavals. Civic Journalism’s awareness of minorities and social issues provides the character ethic and political philosophy for many Citizen Journalists. Jay Rosen and others suggest that CJ is the next-generation heir to Civic Journalism, tracing a thread from the 1968 Chicago Democratic Convention to IndyMedia’s coverage of the 1999 “Battle in Seattle” (Rosen). Rosen’s observation could yield an interesting historiography or genealogy. Events such as the Southeast Asian tsunami on 26 December 2004 or Al Qaeda’s London bombings on 7 July 2005 are cited as examples of CJ as event-driven journalism and “pro-am collaboration” (Kolodzy 229-230). Having covered these events and Al Qaeda’s attacks on 11th September 2001, I have a slightly different view: this was more a variation on “first responder” status and handicam video footage that journalists have sourced for the past three decades when covering major disasters. This different view means that the “salience of categories” used to justify CJ and “pro-am collaboration” these events does not completely hold. Furthermore, when Citizen Journalism proponents tout Flickr and Wikipedia as models of real-time media they are building on a broader phenomenon that includes CNN’s Gulf War coverage and Bloomberg’s dominance of financial news (Loomis). 6. The Mergers & Acquisitions Scenario CJ proponents often express anxieties about the resilience of their outlets in the face of predatory venture capital firms who initiate Mergers & Acquisitions (M&A) activities. Ironically, these venture capital firms have core competencies and expertise in the event-driven infrastructure and real-time media that CJ aspires to. Sequoia Capital and other venture capital firms have evaluative frameworks that likely surpass Carlile & Christensen in sophistication, and they exploit parallels, information asymmetries and market populism. Furthermore, although venture capital firms such as Union Street Ventures have funded Web 2.0 firms, they are absent from the explanations of some theorists, whose examples of Citizen Journalism and Web 2.0 success may be the result of survivorship bias. Thus, the venture capital market remains an untapped data source for researchers who want to evaluate the impact of CJ outlets and institutions. The M&A scenario further problematises CJ in several ways. First, CJ is framed as “oppositional” to traditional media, yet this may be used as a stratagem in a game theory framework with multiple stakeholders. Drexel Burnham Lambert’s financier Michael Milken used market populism to sell ‘high-yield’ or ‘junk’ bonds to investors whilst disrupting the Wall Street establishment in the late 1980s (Curtis) and CJ could fulfil a similar tactical purpose. Second, the M&A goal of some Web 2.0 firms could undermine the participatory goals of a site’s community if post-merger integration fails. Jason Calacanis’s sale of Weblogs, Inc to America Online in 2005 and MSNBC’s acquisition of Newsvine on 5 October 2007 (Newsvine) might be success stories. However, this raises issues of digital “property rights” if you contribute to a community that is then sold in an M&A transaction—an outcome closer to business process outsourcing. Third, media “buzz” can create an unrealistic vision when a CJ site fails to grow beyond its start-up phase. Backfence.com’s demise as a “hyperlocal” initiative (Caverly) is one cautionary event that recalls the 2000 dotcom crash. The M&A scenarios outlined above are market dystopias for CJ purists. The major lesson for CJ proponents is to include other market players in hypotheses about causation and correlation factors. 7. ‘Pro-Ams’ & Professional Journalism’s Crisis CJ emerged during a period when Professional Journalism faced a major crisis of ‘self-image’. The Demos report The Pro-Am Revolution (Leadbeater & Miller) popularised the notion of ‘professional amateurs’ which some CJ theorists adopt to strengthen their categorisation. In turn, this triggers a response from cultural theorists who fear bloggers are new media’s barbarians (Keen). I concede Leadbeater and Miller have identified an important category. However, how some CJ theorists then generalise from ‘Pro-Ams’ illustrates the danger of ‘weak’ theory referred to above. Leadbeater and Miller’s categorisation does not really include a counter-view on the strengths of professionals, as illustrated in humanistic consulting (Block), professional service firms (Maister; Maister, Green & Galford), and software development (McConnell). The signs of professionalism these authors mention include a commitment to learning and communal verification, mastery of a discipline and domain application, awareness of methodology creation, participation in mentoring, and cultivation of ethical awareness. Two key differences are discernment and quality of attention, as illustrated in how the legendary Hollywood film editor Walter Murch used Apple’s Final Cut Pro software to edit the 2003 film Cold Mountain (Koppelman). ‘Pro-Ams’ might not aspire to these criteria but Citizen Journalists shouldn’t throw out these standards, either. Doing so would be making the same mistake of overconfidence that technical analysts make against statistical arbitrageurs. Key processes—fact-checking, sub-editing and editorial decision-making—are invisible to the end-user, even if traceable in a blog or wiki publishing system, because of the judgments involved. One post-mortem insight from Assignment Zero was that these processes were vital to create the climate of authenticity and trust to sustain a Citizen Journalist community (Howe). CJ’s trouble with “objectivity” might also overlook some complexities, including the similarity of many bloggers to “noise traders” in financial markets and to op-ed columnists. Methodologies and reportage practices have evolved to deal with the objections that CJ proponents raise, from New Journalism’s radical subjectivity and creative non-fiction techniques (Wolfe & Johnson) to Precision Journalism that used descriptive statistics (Meyer). Finally, journalism frameworks could be updated with current research on how phenomenological awareness shapes our judgments and perceptions (Thompson). 8. Strategic Execution For me, one of CJ’s major weaknesses as a new media theory is its lack of “rich description” (Geertz) about the strategic execution of projects. As Disinfo.com site editor I encountered situations ranging from ‘denial of service’ attacks and spam to site migration, publishing systems that go offline, and ensuring an editorial consistency. Yet the messiness of these processes is missing from CJ theories and accounts. Theories that included this detail as “second-order interactions” (Carlile & Christensen 13) would offer a richer view of CJ. Many CJ and Web 2.0 projects fall into the categories of mini-projects, demonstration prototypes and start-ups, even when using a programming language such as Ajax or Ruby on Rails. Whilst the “bootstrap” process is a benefit, more longitudinal analysis and testing needs to occur, to ensure these projects are scalable and sustainable. For example, South Korea’s OhmyNews is cited as an exemplar that started with “727 citizen reporters and 4 editors” and now has “38,000 citizen reporters” and “a dozen editors” (Kolodzy 231). How does OhmyNews’s mix of hard and soft news change over time? Or, how does OhmyNews deal with a complex issue that might require major resources, such as security negotiations between North and South Korea? Such examples could do with further research. We need to go beyond “the vision thing” and look at the messiness of execution for deeper observations and counterintuitive correlations, to build new descriptive theories. 9. Future Research This essay argues that CJ needs re-evaluation. Its immediate legacy might be to splinter ‘journalism’ into micro-trends: Washington University’s Steve Boriss proclaims “citizen journalism is dead. Expert journalism is the future.” (Boriss; Mensching). The half-lives of such micro-trends demand new categorisations, which in turn prematurely feeds the theory-building cycle. Instead, future researchers could reinvigorate 21st century journalism if they ask deeper questions and return to the observation stage of building descriptive theories. In closing, below are some possible questions that future researchers might explore: Where are the “rich descriptions” of journalistic experience—“citizen”, “convergent”, “digital”, “Pro-Am” or otherwise in new media?How could practice-based approaches inform this research instead of relying on espoused theories-in-use?What new methodologies could be developed for CJ implementation?What role can the “heroic” individual reporter or editor have in “the swarm”?Do the claims about OhmyNews and other sites stand up to longitudinal observation?Are the theories used to justify Citizen Journalism’s normative stance (Rheingold; Surowiecki; Pesce) truly robust generalisations for strategic execution or do they reflect the biases of their creators?How could developers tap the conceptual dimensions of information technology innovation (Shasha) to create the next Facebook, MySpace or Wikipedia? References Argyris, Chris, and Donald Schon. Theory in Practice. San Francisco: Jossey-Bass Publishers, 1976. Barlow, Aaron. The Rise of the Blogosphere. Westport, CN: Praeger Publishers, 2007. Block, Peter. Flawless Consulting. 2nd ed. San Francisco, CA: Jossey-Bass/Pfeiffer, 2000. Boriss, Steve. “Citizen Journalism Is Dead. Expert Journalism Is the Future.” The Future of News. 28 Nov. 2007. 20 Feb. 2008 < http://thefutureofnews.com/2007/11/28/citizen-journalism-is-dead- expert-journalism-is-the-future/ >. Brooks, Jr., Frederick P. The Mythical Man-Month: Essays on Software Engineering. Rev. ed. Reading, MA: Addison-Wesley Publishing Company, 1995. Campbell, Vincent. Information Age Journalism: Journalism in an International Context. New York: Arnold, 2004. Carlile, Paul R., and Clayton M. Christensen. “The Cycles of Building Theory in Management Research.” Innosight working paper draft 6. 6 Jan. 2005. 19 Feb. 2008 < http://www.innosight.com/documents/Theory%20Building.pdf >. Caverly, Doug. “Hyperlocal News Site Takes A Hit.” WebProNews.com 6 July 2007. 19 Feb. 2008 < http://www.webpronews.com/topnews/2007/07/06/hyperlocal-news- sites-take-a-hit >. Chenoweth, Neil. Virtual Murdoch: Reality Wars on the Information Superhighway. Sydney: Random House Australia, 2001. Christensen, Clayton M. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Boston, MA: Harvard Business School Press, 1997. Christensen, Clayton M., Curtis Johnson, and Michael Horn. Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns. New York: McGraw-Hill, 2008. Curtis, Adam. The Mayfair Set. London: British Broadcasting Corporation, 1999. Etherington, Kim. Becoming a Reflexive Researcher: Using Ourselves in Research. London: Jessica Kingsley Publishers, 2004. Festinger, Leon. A Theory of Cognitive Dissonance. Stanford, CA: Stanford University Press, 1962. Feyerabend, Paul. Against Method. 3rd ed. London: Verso, 1993. Finnemore, Martha. National Interests in International Society. Ithaca, NY: Cornell University Press, 1996. Geertz, Clifford. The Interpretation of Cultures. New York: Basic Books, 1973. Ghoshal, Sumantra. “Bad Management Theories Are Destroying Good Management Practices.” Academy of Management Learning & Education 4.1 (2005): 75-91. Gibson, William. Pattern Recognition. London: Viking, 2003. Gladwell, Malcolm. “The Cool-Hunt.” The New Yorker Magazine 17 March 1997. 20 Feb. 2008 < http://www.gladwell.com/1997/1997_03_17_a_cool.htm >. Gross, Daniel. Pop! Why Bubbles Are Great for the Economy. New York: Collins, 2007. Hoffer, Eric. The True Believer. New York: Harper, 1951. Howe, Jeff. “Did Assignment Zero Fail? A Look Back, and Lessons Learned.” Wired News 16 July 2007. 19 Feb. 2008 < http://www.wired.com/techbiz/media/news/2007/07/assignment_ zero_final?currentPage=all >. Kahneman, Daniel, and Amos Tversky. Choices, Values and Frames. Cambridge: Cambridge UP, 2000. Keen, Andrew. The Cult of the Amateur. New York: Doubleday Currency, 2007. Khurana, Rakesh. From Higher Aims to Hired Hands. Princeton, NJ: Princeton UP, 2007. Kolodzy, Janet. Convergence Journalism: Writing and Reporting across the News Media. Oxford: Rowman & Littlefield, 2006. Koppelman, Charles. Behind the Seen: How Walter Murch Edited Cold Mountain Using Apple’s Final Cut Pro and What This Means for Cinema. Upper Saddle River, NJ: New Rider, 2004. Leadbeater, Charles, and Paul Miller. “The Pro-Am Revolution”. London: Demos, 24 Nov. 2004. 19 Feb. 2008 < http://www.demos.co.uk/publications/proameconomy >. Loomis, Carol J. “Bloomberg’s Money Machine.” Fortune 5 April 2007. 20 Feb. 2008 < http://money.cnn.com/magazines/fortune/fortune_archive/2007/04/16/ 8404302/index.htm >. Lynch, Peter, and John Rothchild. Beating the Street. Rev. ed. New York: Simon & Schuster, 1994. Maister, David. True Professionalism. New York: The Free Press, 1997. Maister, David, Charles H. Green, and Robert M. Galford. The Trusted Advisor. New York: The Free Press, 2004. Mensching, Leah McBride. “Citizen Journalism on Its Way Out?” SFN Blog, 30 Nov. 2007. 20 Feb. 2008 < http://www.sfnblog.com/index.php/2007/11/30/940-citizen-journalism- on-its-way-out >. Meyer, Philip. Precision Journalism. 4th ed. Lanham, MD: Rowman & Littlefield, 2002. McConnell, Steve. Professional Software Development. Boston, MA: Addison-Wesley, 2004. Mintzberg, Henry. Managers Not MBAs. San Francisco, CA: Berrett-Koehler, 2004. Morgan, Gareth. Images of Organisation. Rev. ed. Thousand Oaks, CA: Sage, 2006. Newsvine. “Msnbc.com Acquires Newsvine.” 7 Oct. 2007. 20 Feb. 2008 < http://blog.newsvine.com/_news/2007/10/07/1008889-msnbccom- acquires-newsvine >. Niederhoffer, Victor, and Laurel Kenner. Practical Speculation. New York: John Wiley & Sons, 2003. Pearlstine, Norman. Off the Record: The Press, the Government, and the War over Anonymous Sources. New York: Farrar, Straus & Giroux, 2007. Pesce, Mark D. “Mob Rules (The Law of Fives).” The Human Network 28 Sep. 2007. 20 Feb. 2008 < http://blog.futurestreetconsulting.com/?p=39 >. Rheingold, Howard. Smart Mobs: The Next Social Revolution. Cambridge MA: Basic Books, 2002. Rosen, Jay. What Are Journalists For? Princeton NJ: Yale UP, 2001. Shasha, Dennis Elliott. Out of Their Minds: The Lives and Discoveries of 15 Great Computer Scientists. New York: Copernicus, 1995. Slywotzky, Adrian. Value Migration: How to Think Several Moves Ahead of the Competition. Boston, MA: Harvard Business School Press, 1996. Smith, Steve. “The Self-Image of a Discipline: The Genealogy of International Relations Theory.” Eds. Steve Smith and Ken Booth. International Relations Theory Today. Cambridge, UK: Polity Press, 1995. 1-37. Spar, Debora L. Ruling the Waves: Cycles of Discovery, Chaos and Wealth from the Compass to the Internet. New York: Harcourt, 2001. Surowiecki, James. The Wisdom of Crowds. New York: Doubleday, 2004. Thompson, Evan. Mind in Life: Biology, Phenomenology, and the Sciences of Mind. Cambridge, MA: Belknap Press, 2007. Trippi, Joe. The Revolution Will Not Be Televised. New York: ReganBooks, 2004. Underwood, Doug. When MBA’s Rule the Newsroom. New York: Columbia University Press, 1993. Wark, McKenzie. Virtual Geography: Living with Global Media Events. Bloomington IN: Indiana UP, 1994. Wolfe, Tom, and E.W. Johnson. The New Journalism. New York: Harper & Row, 1973.

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Social virtual spaces proliferate on the contemporary Internet and some 80% of Internet users may now be regularly visiting them (Daniel). In the following discussion, I shall discuss one such social space—a multi-user virtual environment (MUVE) called Second Life (SL as it is referred to by residents)—and argue that complex and dialogic links exist between the offline user and her/his online representative, the avatar.I shall begin by presenting a brief overview of relevant theoretical concepts drawn largely from symbolic interactionist theorists. I shall then discuss where we might situate the avatar within the wider context of persona studies and explore the complexity involved in developing a sense of self via an avatar (or persona). Finally, I shall draw on my own experience in SL to illustrate the two-way nature of the processes under discussion.Mirrors and SelvesWhen one looks into a mirror, the mirror’s silver backing (the tain) allows a view of self and surroundings reflected back. Yet even in this case, our reflection has subtle and fascinating differences, it is not quite exactly “us.” Explanations for the effect this has on us come from various theoretical perspectives. For example, psychoanalyst Jacques Lacan writes that very young children experience in play the relation “between the movements assumed in the image and the reflected environment, and between this virtual complex and the reality it reduplicates” (2). The word “virtual” suggests a gap between the child’s performance and the exhibition of that performance in the mirror. Lacan contends that the child itself does not perceive this gap, but rather mistakes the image for the thing itself—a méconnaissance that ensures we accept the mirror image as “us.” The tain is thus simultaneously restrictive, because it has a limited field of view, and enabling, because it provides one of our first experiences of our self as other.From a symbolic interaction perspective, C. H. Cooley develops the mirror analogy in his Looking Glass Self concept. For Cooley, the self develops in relation to how we imagine we look to others and we learn to see others as our “mirror.” Our reflection in their perceptions requires us to imagine how we appear to others and then how they judge our appearance. Finally, we develop a sense of ourselves based on that judgement. Thus, others with whom we interact reflect us back to ourselves and we view our self from the viewpoint of others whose signs we learn to interpret. Two consequences arise. First, we could receive different reflections back from different individuals. Second, we become habituated to a gap between performance of self, its reception, and the reflection of that performance back to us.Erving Goffman’s work on self-presentation and interaction rituals offers further dimensions to understanding this process, stressing the importance of impression management to monitor inconsistencies in performance of the self as it appears to others. For Goffman, this management occurs both before the performance as we prepare ourselves in the back stage, and on the front stage as we perform for our audience. Social interaction is thus a performance, governed by social rules and rituals understood by both audience and performer. The dialectic relationship between performance and its reception introduces an element of intentionality to the performance itself. When the performance is not well received, for example, its reflection back to the performer may lead to adjustments in the performance to correct flaws brought about by failure to appropriately follow the rules of interaction. Through interaction with others, therefore, we learn dramaturgically appropriate roles and performances and we come to understand the nuances involved in successful enactment. The “audience” for whom we perform may be either internalised or actual. In either case, the image that we see in the mirror, and the image we imagine reflected back is both “us” and something more. But it is unhelpful to think of the internalised and actual as dichotomous.All three models so far discussed intuit a space between performance and reflection, suggesting that we experience our self through “symbols, language, social structures, and situated variables of social interaction” (Waskul and Lust 338-39) rather than directly. Even our image in an actual mirror extends, then, beyond the tain by which the glass is backed because we overlay what we see in the mirror with social nuances arising outside of the image-reflection dyad. Rather than consider this image a reflection of “us,” it is helpful to think of it as a persona—the personality (or presence) that a person adopts and presents to other people. It may be “our” persona in that it is linked to a physical person, but, as noted above, it may also be contextually multiple and variously mediated through social interaction and symbols such as dress.To explore more fully the interplay between person and persona I shall now introduce online contexts as sites of reflection, beginning with a brief discussion of the avatar as persona.Online MirrorsMarshall argues that contemporary culture exhibits an expansive world of online persona creation with individuals increasingly engaging in self-branding (Personifying). Although Marshall does not discuss MUVEs, his observation is equally applicable to such environments. In MUVEs, as in the online contexts Barbour and Marshall discuss, persona creation is a process of strategic intentionality whereby we present a chosen aspect from among the many to be found in us all. In MUVES the vehicle for that creation is the avatar. The avatar is an individual’s embodiment in virtual space, an extension of self through which the user experiences the virtual world (Behm-Morawitz). Just as the persona permits us “to explore the masks of identity” (Marshall, Personifying 380), the avatar offers opportunities for exploration and experimentation. For Marshall the persona in the public on-line world is constructed by media and communication systems and enacted through individual intention and agency (Personifying). The avatar is similarly constructed and enacted. Both persona and avatar are mutable and, as Marshall suggests in relation to persona, part of a specular economy manifesting an increasing consciousness of self-presentation and others’ perceptions (Specular). I do not think it overstated to indicate these similarities with the composite term “avatar-persona.”The graphical object-body is the vehicle whereby MUVE users experience interacting with others and with their environment (Messinger et al.). They experience their avatar self as if it were their actual self (Behm-Morawitz). Our virtual experiences are grounded in, and inextricably linked to, our physicality. One’s “presence” with one’s avatar may facilitate and be uniquely linked to avatar influence on the offline self (Behm-Morawitz). In this sense “presence”—the sense of being actually present and being recognised as present by others there—may bridge both sides of the screen. This two-way transfer is analogous to the person’s capacity to move others into action noted by Marshall (Personifying). Further, as some research has shown, the representation of self through an avatar not only effects online behaviour but actually may also have continued effects on offline behaviour and avatars may come to change who we are in both online and offline environments (Yee and Bailenson).Marshall (Specular) argues that the online and mobile media screen as mirror produces persona and that the mirror as a surface reflects and allows one to be seen and to interrelate or communicate with others. The MUVE also acts as a virtual mirror screen within which the avatar-persona operates. The avatar-persona is the virtual analogue of the mirror persona discussed in relation to Lacan and symbolic interaction formulations. I turn now to how these processes and interconnections manifest in SL in order to explore the complexities inherent in the interplay of self, avatar-persona and other.SL is a three dimensional virtual world where “everyone you see is a real person and every place you visit is built by people just like you” (http://secondlife.com/whatis/?lang=en-US). SL “residents” (as they refer to themselves) engage in role-playing games in-world, co-create content with other residents, and indulge in a huge variety of social activities including sexual and/or affective relationships with other residents. SL is an immersive social environment offering sophisticated graphical building tools, avatar appearance modification potentials, and both synchronous (real time) and asynchronous (delayed) avatar-to-avatar communication for residents who are geographically located in all parts of the offline world.In MUVEs, one sees the avatar-persona as a third person. In SL this is due to the potential for 360-degree camera views of the avatar, ensuring that our avatar becomes the object of our view, placing us in a position both of an active I controlling an avatar and a distanced other watching that self move and speak (Zhao). These dynamics raise interesting questions about interaction, self-presentation, and self-construction (Gottschalk), the answers to which represent a continuum between two far from mutually exclusive poles. On the one hand, research based on SL (see for example work by Messinger et al., or Martey and Consalvo) has shown that, despite an almost limitless potential for modification, most avatars are idealised representations of their creator’s offline selves. Given this correlation between online and offline manifestations, I suggest that the avatar operates more like a mirror that is not wholly restricted by the tain.On the other hand, writers such as Sherry Turkle have argued (before the existence of MUVEs) that the Internet permits multiplicity and mutability in subjectivity. In a contemporary context social virtual worlds provide “a free ‘potential space’ where real individuals—qua avatars—can and do attempt to create an alternative reality. Here they simultaneously concretize their individualistic fantasies […] and enact aspects of their selves they did not know exist, were too embarrassed to admit, or always wanted to master” (Gottschalk 521-22). SL permits hybridity of identity, plasticity of form, and multiplicity of avatars, ensuring fluid and chimerical possibilities (Morie and Verhulsdonck) for single or multiple avatar-persona per offline self. Residents frequently switch between avatar-persona to suit particular needs or social contexts. In this respect, SL is less a mirror than a kaleidoscope, where changing patterns emerge with a turn of the lens.In neither case is the process one-way. “When people define the virtual as real, it becomes real in its consequences, and the reciprocal effects between the self and the avatar extend to more central aspects of one’s life as well” (Gottschalk 513). Avatars are distinct selves, not just conduits for offline identities. They socially manifest a projective identity or identities that are influential intersections of offline people and online representations situated within socially performed dramaturgical selves (Martey and Consalvo).Cunningham writes that “[a]fter virtual reality, ‘reality’ is not the same, but has been altered by the bleeding of both ‘worlds’ into each other, by their mutual inseparability” (16). In this mutual inseparability a dialogic interaction occurs between offline self and avatar-persona. Both engage in a continuous interaction and active negotiation between the parties. It is in this dialogic that we find the eventual outcome of a mirror without a tain. The mirror’s “glass” no longer requires its tain for reflection because the dialogic between offline self and avatar-persona is maintained by the process of creation, performance, reception and exhibition as all parties operate under the gaze of others outside their individual dialogic. Other SL residents also see the avatar-persona, just as the offline creator interacts with others in physical space outside SL.Symbolic interactionist perspectives assist in understanding the reflexive processes through which individuals come to see themselves as objects of their own and others’ gaze(s) (Aspling). As object to one’s self and to others, self and avatar have already rehearsed a performance in their own view before permitting others to see that performance and reflect it back. Watching others respond to our avatar-persona provides feedback for self-representation and communication patterns (Gottschalk). Just as a curator assembles and presents an exhibition, our avatar image is “returned” to us subtly changed, re-presented to us at one step removed from its creation, rearranged in the judgement of the other, and manifesting the imagined reception by its viewer. This expands the self’s repertoire beyond SL, continuing to inform us offline and online (Gottschalk).The avatar-persona stimulates objective and rational observation of oneself, generating the “observing ego” (Gottschalk 514-515). Crucially, however, the avatar is more than just a placeholder for the self. The avatar is a site for self-making in its own right because it informs our offline life. In this way, the avatar may force us to partake in our own self-construction by taking “the role of the other,” another who is in fact both a persona and a person (Waskul and Lust 349-350). My own experience in SL further illustrates these ideas.Self-Representation—One Avatar’s Experience“Choices about avatar appearance can be understood as social performances that communicate both social and individual identities” (Martey and Consalvo 166). Although SL purports to confer on its residents near total control over all aspects of appearance and in-world identity, as in the offline world personal appearance in SL involves situated, bodily practices that are both discursively practical and function as a collection of codes that communicate to other users.I first learned of SL in 2007. Then, as now, it was depicted as a world of limitless possibilities. My first experience of avatar life was, however, somewhat disappointing. Entering the first stage in the avatar creation process and hopeful of creating an androgynous avatar, I was given only two default choices—male or female. Reflecting my offline self, I chose to make my first avatar female. I chose a name that was not gender-specific but that had personal meaning to me. Once in-world, and realising that I could drastically modify my avatar’s body shape, I set about making the avatar as androgynous as I could. The body modification was challenging, but not impossible. The avatar appearance modifiers were not fine grained enough to make the face authentically androgynous however. To circumvent this drawback I decided to make my avatar a “Furry”. Furries are anthropomorphic animal avatars with human figures and animal heads, hands, feet and tails. An animal head for my avatar-persona allowed me to avoid gender specificity.Thinking that I had successfully met my goal, I next ventured into the social spaces of SL. The first thing another avatar said to me was “So are you a boy or a girl in real life?” I evaded the question then, and continued to evade similar questions for three months. During that time I was frequently derided for my reluctance to gender identify. Although the sociologist in me found this fascinating, the almost constant questioning began to impact upon my enjoyment of SL. Eventually after one particularly nasty attack (called “griefing” in SL) my avatar was left so badly distorted that I decided to “retire” it. Examining my reaction, I was surprised to find that the remorselessly unpleasant reaction to my avatar had generated the bleeding between worlds referred to by Cunningham—my performance was exhibited back to me in unfavourable terms. I was upset. I had chosen a name for the avatar, an animal identity, and a personality that all had RL significance for me.My experience underscored for me a point Martey and Consalvo make. Avatar identity is self-constructed, they argue, within the constraints of the offline user’s goals, (I wanted to create and live in an androgynous avatar) the interface used to create the online appearance (the SL viewer interface was not sophisticated enough for me to easily do this, nor did it give me a third choice for the gender of my avatar), and the social systems of the virtual space (there was clearly an expectation that I was not meeting by refusing to disclose my offline sex). The bleed back was enough to generate decisions by my offline self multiple times in the three-month life of that avatar. My avatar self had not met with favourable audience reaction because I had refused to comply with dramaturgical propriety by disclosing my offline sex and had failed to create a fictional offline identity to get around the issue. My fault lay in not sufficiently aligning how my avatar looked and acted with its offline correlate because I refused to disclose any actual or false offline correlate. In dramaturgical terms, I refused to interact with audience reception thus stepping outside the interaction order.ConclusionI have argued that one develops a sense of self in interaction with others through actual and conceptual mirroring. The process can occur in many contexts, even in the absence of a co-present other because we internalise the other’s view. We bring these dynamics with us to online settings. Using SL as an example, I suggested that online the mistaken singularity of self and reflection noted by Lacan becomes multiple in the way a kaleidoscope generates multiple patterns when turned by the user. SL’s visuality and its potential for three-dimensional viewing of one’s avatar encourages a looking-glass-self approach to identity—a re-presentation of the self-object as we imagine others see it. We achieve identity in the eyes of multiple others, including seeing our avatar self as object. Avatar-residents in SL may act as mirrors to the offline self, but interactions are multiply complex, blurring the boundaries between online and offline experience(s), between offline person and online avatar-persona and between avatars and other avatar-residents. Impression management, interactional dynamics, and strategic self-representation render the avatar-persona one facet of the offline self rather than its entirety. Audience reaction comes not only from other avatar residents, but also from the offline self responding to that reaction and their own understanding of dramaturgical propriety. SL is a place where avatar-personas are fashioned in liminal boundaries between interaction between the self and its avatar/other (Waskul and Lust) as well as clarifying the interactions between self and others. Like other online contexts, SL is a mirror without a tain. In its specular economy, reflectivity is unbounded, an endlessly recombinant field of self-other interactions, a kaleidoscope of potential.ReferencesAspling, Fredrik. “The Private and the Public in Online Presentations of the Self: A Critical Development of Goffman’s Dramaturgical Perspective.” Stockholm’s Universitet, 2011.Barbour, Kim, and David Marshall. “The Academic Online: Constructing Persona through the World Wide Web.” First Monday 17.9 (2012). 13 May 2014 ‹ http://journals.uic.edu/ojs/index.php/fm/article/vew/3969/3292 ›.Behm-Morawitz, Elizabeth. “Mirrored Selves: The Influence of Self-Presence in a Virtual World on Health, Appearance, and Well-Being.” Computers in Human Behavior 29 (2013): 119-128.Cooley, Charles Horton. Human Nature and the Social Order. New York: Scribner’s, 1964.Cunningham, Kim. “Virtually Transformed: Second Life’s Implications for the Status of the Body.” 102nd American Sociological Association Annual Meeting. 2006.Daniel, John. “The Self Set Free.” Therapy Today 19.8 (2008).Goffman, Erving. The Presentation of Self in Everyday Life. New York: Anchor, 1959.Gottschalk, Simon. “The Presentation of Avatars in Second Life: Self and Interaction in Social Virtual Spaces.” Symbolic Interaction 33.4 (2010).Lacan, Jacques. Ecrits: A Selection. London and New York: Routledge, 1977.Marshall, David. “Personifying Agency: The Public-Persona-Place-Issue Continuum.” Celebrity Studies 4.3 (2013): 369-371.Marshall, David. “The Specular Economy.” Society 47 (2010): 498-502.Martey, Rosa Mikael, and Mia Consalvo. “Performing the Looking-Glass Self: Avatar Appearance and Group Identity in Second Life.” Popular Communication 9.3 (2011): 165-80.Messinger, Paul R., et al. “On the Relationship between My Avatar and Myself.” Journal of Virtual Worlds Research 1.1 (2008): 1-17.Morie, Jacquelyn Ford, and Gustav Verhulsdonck. “Body/Persona/Action! Emerging Non-Anthropomorphic Communication and Interaction in Virtual Worlds.” Proceedings of the 2008 International Conference on Advances in Computer Entertainment Technology. ACM, 2008.Turkle, Sherry. Life on the Screen: Identity in the Age of the Internet. New York: Touchstone, 1995.Waskul, Dennis, and Matt Lust. “Role-Playing and Playing Roles: The Person, Player, and Persona in Fantasy Role-Playing.” Symbolic Interaction 27.3 (2004): 333-56.Yee, N., and J. Bailenson. “The Proteus Effect: The Effect of Transformed Self-Representation on Behavior.” Human Communication Research 33.3 (2007): 271-290.Zhao, Shanyang. “The Digital Self: Through the Looking Glass of Telecopresent Others.” Symbolic Interaction 28.3 (2005): 387-405.

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Abstract:

IntroductionI spent five days on the Arizona Utah border, photographing Monument Valley and the surrounding areas as part of a group of eight undertaking a landscape photography workshop under the direction of a Navajo guide. Observing where our guide was taking us, and watching and talking to other tourist photographers, I was reminded of John Urry’s concept of the “tourist gaze” and the idea that tourists see destinations in terms of the promotional images they are familiar with (Urry 1). It seemed that tourists re-created images drawn from the popular imaginary, inserting themselves into familiar narratives of place. The goal of the research was to look specifically at the tourist gaze, that is, the way that tourists see view destinations and then represent that vision in their images. Circle of Representation Urry explained the tourist gaze as a particular way of seeing the world as a series of images created by the tourism industry; images which were then consumed or collected through tourist photography. He saw this as constituting a “closed circle of representation” where the images employed by the tourism industry to attract tourists to particular destinations were reproduced in tourists’ own holiday snaps, and as more tourists sought out these locations, they were increasingly used to represent the destination. Susan Sontag saw travel employed as “a strategy for accumulating photographs” (9) suggesting that the images were the culmination of the journey. Urry also saw the end point of tourism as travellers to a destination “demonstrating that they have really been there by showing their version of the images that they had seen originally before they set off” (140).Talking to the guide, my group, and other tourists about the images we were recording, and reviewing images tagged Monument Valley on Instagram revealed that digital and network technologies had altered tourists’ photographic practices. Tourist impressions of destinations come from a wide range of popular culture sources. They have, even on smartphones, fairly sophisticated tools for creating images; and they have diverse networks for distributing their images. Increasingly, the images that tourists see as representative of Monument Valley came from popular culture and social media, and not simply from tourism promotions. People are posting their travel images online, and are in turn looking to posts from others in their search for travel information (Akehurst 55). The current circle of representation in tourist photography is not simply a process of capturing promotional imagery, but an interaction between tourists that draws upon films, television, and other popular culture forms. Tourist photographs are less a matter of “consuming places” (Urry 259) and more an identity performance through which they create ongoing personal narratives of place by inserting themselves into pre-existing stories about the destination and circulating the new narratives.Jenkins analysed brochures on Australia available to potential tourists in Vancouver, Canada, and determined that the key photographic images used to promote Australia were Uluru and the Sydney Opera House, followed by sandy beaches alongside tropical blue waters. Interviews with Canadian backpackers travelling around Australia, and an examination of the images these backpackers took with the disposable cameras they were given, found a correlation between the brochure images and the personal photographs. Jenkins concluded that the results supported Urry’s theory of a closed circle of representation, in that the images from the brochures were “tracked down and recaptured, and the resulting photographs displayed upon return home by the backpackers as evidence of the trip” (Jenkins 324).Garrod randomly selected 25 tourists along the seafront of Aberystwyth, Wales, and gave them a single-use camera, a brief socio-demographic questionnaire, a photo log, and a reply-paid envelope in which they could return these items. The tourists were asked to take 12 photos and log the reason they took each photograph and what they tried to capture in terms of their visit to Aberystwyth. Nine females and four males returned their cameras, providing 164 photographs, which were compared with 70 postcards depicting Aberystwyth. While an initial comparison revealed similarities in the content of tourist photographs and the picture postcards of the town, Garrod’s analysis revealed two main differences: postcards featured wide angle or panoramic views, while tourist photos tended to be close up or detail shots and postcards included natural features, particularly bodies of water, while tourist photographs were more often of buildings and man-made structures. Garrod concluded that the relationship between tourism industry images and tourist photographs “might be more subtle and complex than simply for the two protagonists in the relationship to mimic one other” (356).MethodIdentifying a tourist’s motivation for taking a particular photograph, the source of inspiration for the image, and the details of what the photographer was attempting to capture involves the consideration of a range of variables, many of which cannot be controlled. The ability of the photographer and the sophistication of their equipment will have an impact on the type of images captured; for example this may explain the absence of panoramas in Aberystwyth tourist photos. The length of the stay and the level of familiarity with the location may also have an impact; on a first visit a tourist may look for the major landmarks and on subsequent visits photograph the smaller details. The personal history of the tourist, the meaning the location has for them, their reasons for visiting and their mood at the time, will all influence their selection of photo subjects. Giving tourists a camera and then asking them to photograph the destination may influence the choice of subject and the care taken with composition, however this does ensure a direct link between the tourist opinions gathered and the images analysed. An approach that depends on seeing the images taken independently by the tourists who were interviewed has logistical problems that significantly reduce sample size.Fourteen randomly selected tourists at the visitors centre in Monument Valley, a random sampling of 500 Instagram images hash tagged Monument Valley, and photographs taken by seven photographers in the author’s group were studied by the author. The tourists were asked what they wanted to take photographs of while in Monument Valley, and why of those particular subjects. The images taken by these tourists were not available for analysis for logistical reasons, and 500 Instagram images tagged #MonumentValley were collected as generally representative of tourist images. Members of the photography workshop group were all serious amateur photographers with digital SLR cameras, interchangeable lenses, and tripods. Motivations, decisions and the evaluation of images were discussed with this group, and their images reviewed in terms of the extent to which the image was felt to be representative of the location.Monument ValleyMonument Valley can be considered a mythic space in that it is a real place that has taken on mythic meanings that go beyond physical characteristics and lived experiences (Slotkin 11). Located on the Navajo Tribal Park on the Arizona Utah border, it is known by the Navajo as Tse'Bii'Ndzisgaii or “Valley of the Rocks.” Monument Valley is emblematic of the Wild West, the frontier beyond which civilization vanishes, a mythology originally derived from the Western Films of director John Ford. Ford's film, Stagecoach, was shot in Monument Valley and Ford returned nine times to shoot Westerns here, even when films (such as The Searchers, set in Texas) were not set in Arizona or Utah. The spectacular desert scenery with its towering rock formations combine epic grandeur with brutal conditions, providing an appropriate backdrop for dramatic oppositions: civilization versus barbarity, community versus wilderness, freedom versus domestication. The mythological meanings attached to Monument Valley were extended in the films, novels, television programs, and advertising that followed. Footage of Monument Valley is used to represent a blend of freedom and danger in 2001: A Space Odyssey, Easy Rider, Thelma & Louise, Marlborough and Chevrolet advertising, the television series Airwolf and episodes of Doctor Who. Monument Valley was the culmination of Forrest Gump's exhaustive run, and the setting for music videos by Kanye West, Madonna and Michael Jackson, each drawing on the themes of alienation and the displacement of the hero. While Westerns are on one level uniquely American, they are consistent with widely known romantic myths and stories, and the universal narratives evoked by Monument Valley have appeal far outside the USA. The iconic images of Monument Valley have been circulated well beyond tourist informational material, permeating a breadth of popular culture forms.Photographing the ValleyPhotography is intrinsically linked with tourism, fulfilling a number of roles. Travel can have as its purpose the collection of images, and as such, photography can function to structure the travel experience, and to evaluate its success (Schroeder; Sontag). Recognisable images of the location provide evidence that travel was undertaken, places were visited, and the traveller has experienced some form of authentic or exotic experience (Chalfen 435). Sharing images is an essential part of the process. The various roles of photography are to an extent dependent on having a shared mental image of what photographs from the travel location would look like. This mental image is derived, in part, from tourism sources such as postcards, brochures, and websites, but also from popular culture, and increasingly from photographs taken by other tourists. Travel images are shared online on sites such as Trip Advisor and Virtual Tourist, as well as travel blogs and photo sharing sites like Flickr and Instagram. People who post images online are likely to look to the same sites to search for travel information from others (Akehurst 55), reinforcing specific images as representative of the place and the experience.At the beginning of our photography-based tour we were asked which locations we wanted to photograph. There was a general consensus, with people looking for vistas and panoramas, “golden hour” light on the rock formations of buttes and mesas, sunrises and sunsets with silhouetted landscape forms, and close-ups of shadow patterns and textures. Our guide added that one day had been set aside for the iconic images, which were described as the “Forest Gump” shot from Highway 163, the Mittens at sunrise, John Ford Point (as most recently seen in The Lone Ranger movie posters), and the vista from Artist’s Point or North Window. When I asked tourists at the visitor information centre the same question about the images they wanted to capture, the responses were uniform with all of them saying the view of The Mittens, which was immediately before them. Seventy-eight percent (N=11) said that they were after a general panorama with the distinctive landforms, and Highway 163 was named by 57 percent (N=8). Few gave more than these three sites. Forty-two percent (N=6) described the John Ford Point image with the Navajo rider as a goal, and the same number said they would like to take some sunrise or sunset images. Twenty-eight percent (N=4) were looking to take images of themselves or their friends and family, with the distinctive landscape as a backdrop. There was a high level of consistency between the images described by the guide as “iconic” and the photographs that tourists wished to capture.Categorising five hundred Instagram images with the hashtag Monument Valley revealed 195 pictures (39 percent) of the Mittens, 58 of which were taken at sunrise or sunset. There were 88 images (18 percent) taken of Highway 163. John Ford Point featured in 26 images (five percent) of images and Artist’s Point was the location in 20 (four percent). Seventy-nine photographs (16 percent) were of other landmarks such as the Three Sisters, Elephant Butte, and Rain God Mesa, all visible from the self-drive circuit. Landmarks which could only be visited accompanied by a Navajo guide, accounted for 48 (nine percent) of the Instagram images. There were 16 images (three percent) of people, meals, and cars without any recognisable landmarks in the frame. The remaining 28 images (five percent) were of landmarks in the Southwest, but not in Monument Valley, although they were tagged as such.As expected, the photography tour group had a fairly wide range of images, which included close-ups of rocks, images of juniper trees, and images taken in places that were accessible only with a high clearance vehicle and a Navajo guide, such as the Totem Pole and Yei Bi Chei, the Valley of the Gods, and the slickrock formations of Mystery Valley. However, in the images selected at the end of the workshop as representative of their experience of Monument Valley, all participants included the iconic images of Highway 163, the Mittens, and the Artist’s Point vista.Very few images were of the Navajo people. Tourists are requested not to photograph the Navajo unless they were at a sign-posted location where a mechanism was available for paying for the privilege. Here the Navajo posed in traditional dress, engaged in customary activities, or as foreground interest in the desert landscape. The few tourists availing themselves of these opportunities seemed self-conscious, hurriedly taking the snap and paying the fee. Gillespie explains this as the effect of the “reverse gaze” where the photographed positions the photographer “as an ignorant and superficial tourist” (349). At the time, only one of the iconic images was featured on one of the official tourist sites, with the Mittens forming the banner image on the Visit Utah Monument Valley page. The Visit Arizona Monument Valley page had a single image (of the Ear of the Wind natural arch), and the Navajo Nation Parks and Recreation Monument Valley page also had a single image, that of the Three Sisters formation.Image and MeaningThe dominant subject in both tourist and tourism industry images is the Mittens. This image is also prominent in popular culture beginning with John Ford's film Stagecoach, through to Kanye West’s Bound 2 music video. This suggests that there is a closed circle of representation in tourist photography, with visitors capturing the images they have previously seen as representative of the destination. However, there may be an additional, more prosaic, explanation. The Mittens can be photographed from the terrace at the visitors centre, from the rooms at the View Hotel, or they can be captured from the car park, meaning that tourists do not have to leave their cars to attach this image to their travel narrative. The second most photographed landscape was that of Highway 163, an image that can be taken without even having to pay the fee and enter the Navajo Park.Garrod’s study of tourist and professional images of Aberystwyth noted that tourists did not have photographs taken from the top of the hill, and while no explanation for this was given, it could be that ease of access was a consideration. While the number of visitors to America’s national parks and recreation areas is increasing each year, the amount of time each visitor spends at the attraction is in decline. The average visit to Yosemite lasts just under five hours, visitors stay for just under two hours in Saguaro National Park in Arizona, and at the Grand Canyon National Park, most visitors spend just 17 minutes looking at the magnificent landscape (Bernstein; de Graaf). In Yosemite National Park many visitors “simply rolled by slowly in their cars, taking photos out the windows” (de Graaf np). So, ease of access to locations familiar from popular culture images is a factor in tourist representations of their destinations.Our photography tour group stayed five days in Monument Valley and travelled further afield to locations only accessible with a Navajo guide, however the images selected as representative of Monument Valley were of the same easily reached landmarks. This suggests that the process around the perpetuation of iconic tourist images is more complex than simple ease of access, or first impressions.What is apparent in looking at both the Instagram images and those photographs selected as representative by the tour group, is that what is depicted is not necessarily contemporary tourist experience, but rather a way of seeing the experience in terms of personal and cultural stories. Photography involves the selection, structuring and shaping of what is to be captured (Urry 260), so that the image is as much the representation of a perception, as a snapshot of experienced reality. In a guide to photographing the southwest of the USA, Matrés regrets the greater restrictions on movement and the increased commercialisation in Monument Valley (170), which reduce the possibility of photographing under good light conditions, and of capturing images without tourist buses, sales booths, and consequent crowds. However, almost all of the photographs studied avoided these. Photographers seemed to have expended considerable effort to produce an idealised image of a Western landscape that would have been familiar to John Ford, as the photographs were not of a commercialised, crowded tourist destination. When someone paid the horseman to ride out to the end of John Ford Point, groups of tourists would walk out too, fussing over the horse, however having people in the image led to those on the photography tour rejecting the image as representative of Monument Valley. For the most part, the landscape images highlighted the isolation and remoteness, depicting the frontier beyond which civilization ceases to exist.ConclusionPhotography is one of the performances through which people establish personal realities (Crang 245), and the reality for Monument Valley tourists is that it is still a remote destination. It is in the driest and least populated part of the US, and receives only 350,000 visitors a year compared, with the five million people who visit the nearby Grand Canyon. On a prosaic level, tourist photographs verify that the location was visited (Sontag 9), so the images must be able to be readily associated with the destination. They are evidence that the tourist has experienced some form of authentic, exotic, place (Chalfen 435), and so must depict scenes that differ from the everyday landscape. They also play a role in constructing an identity based in being a particular type of tourist, so they need to contribute to the narrative constructed from a blend of mythologies, memories and experiences. The circle of representation in tourist images is still closed, though it has broadened to constitute a narrative derived from a range of sources. By capturing the iconic landmarks of Monument Valley framed to emphasise the grandeur and isolation, tourists insert themselves into a narrative that includes John Wayne and Kanye West at the edge of civilization.References2001: A Space Odyssey. Dir. Stanley Kubrick. Metro-Goldwyn-Mayer, 1968.Airwolf. Dir. Donald P. Bellisario, CBS, 1984–1986.Akehurst, Gary. “User Generated Content: The Use of Blogs for Tourism Organisations and Tourism Consumers.” Service Business 3.1 (2009): 51-61.Bernstein, Danny. “The Numbers behind National Park Visitation.” National Parks Traveller, 2010. 5 Aug. 2016 <http://www.nationalparkstraveler.com/2010/04/numbers-behind-national-park-visitation/>.Kanye West. Bound 2. Nick Knight Good Music, 2013.Chalfen, Richard M. “Photography’s Role in Tourism: Some Unexplored Relationships.” Annals of Tourism Research 6.4 (1979): 435–447Crang, Mike. “Knowing, Tourism and Practices of Vision.” Leisure/Tourism Geographies: Practices and Geographical Knowledge. Ed. David Crouch. London: Routledge, 1999. 238–56.De Graaf, John. “Finding Time for Our Parks.” Earth Island Journal, 2016. 5 Aug. 2016 <http://www.earthisland.org/journal/index.php/eij/article/finding_time_for_our_parks/>.Doctor Who. Sydney Newman, C. E. Webber, Donald Wilson. BBC One, 1963–present.Easy Rider. Dir. Dennis Hopper. Columbia Pictures, 1969.Garrod, Brian. “Understanding the Relationship between Tourism Destination Imagery and Tourist Photography.” Journal of Travel Research 47.3 (2009): 346-358Gillespie, Alex. "Tourist Photography and the Reverse Gaze." Ethos 34.3 (2006): 343-366.Jenkins, Olivia. “Photography and Travel Brochures: The Circle of Representation.” Tourism Geographies 5.3 (2003): 305-328.Matrés, Laurent. Photographing the Southwest. Alta Loma, CA: Graphie Publishers, 2006.Schroeder, Jonathan E. Visual Consumption. London: Routledge, 2002.Slotkin, Richard. The Fatal Environment: The Myth of the Frontier in the Age of Industrialization, 1800-1890. Norman, OK: University of Oklahoma Press, 1998. Sontag, Susan. On Photography. London: Penguin Books, 1977 Stagecoach. Dir. John Ford. United Artists, 1937.The Searchers. Dir. John Ford. Warner Bros, 1956.Thelma & Louise. Dir. Ridley Scott. Metro-Goldwyn-Mayer, 1991.Urry, John. The Tourist Gaze: Leisure and Travel in Contemporary Societies. London: Sage, 1992.

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IntroductionThe role, function, and future of the Western public intellectual have been highly contested over the last three decades. The dominant discourse, which predicts the decline of the public intellectual, asserts the institutionalisation of their labour has eroded their authority to speak publicly to power on behalf of others; and that the commodification of intellectual performance has transformed them from sages, philosophers, and men of letters into trivial media entertainers, pundits, and ideologues. Overwhelmingly the crisis debates link the demise of the public intellectual to shifts in public culture, which was initially conceptualised as a literary and artistic space designed to liberate the awareness of citizens through critique and to reflect upon “the chronic and persistent issues of life, meaning and representation” (McGuigan 430). This early imagining of public culture as an exclusively civilising space, however, did not last and Jurgen Habermas documented its decline in response to the commodification and politicisation of culture in the 20th century. Yet, as social activism continued to flourish in the public sphere, Habermas re-theorised public culture as a more pluralistic site which simultaneously accommodates “uncritical populism, radical subversion and critical intervention” (436) and operates as both a marketplace and a “site of communicative rationality, mutual respect and understanding (McGuigan 434). The rise of creative industries expanded popular engagement with public culture but destabilised the authority of the public intellectual. The accompanying shifts also affected the function of the curator, who, like the intellectual, had a role in legislating and arbitrating knowledge, and negotiating and authorising meaning through curated exhibitions of objects deemed sacred and significant. Jennifer Barrett noted the similarities in the two functions when she argued in Museums and the Public Sphere that, because museums have an intellectual role in society, curators have a public intellectual function as they define publics, determine modes of engagement, and shape knowledge formation (150). The resemblance between the idealised role of the intellectual and the curator in enabling the critique that emancipates the citizen means that both functions have been affected by the atomisation of contemporary society, which has exposed the power effects of the imposed coherency of authoritative and universal narratives. Indeed, just as Russell Jacoby, Allan Bloom, and Richard Posner predicted the death of the intellectual, who could no longer claim to speak in universal terms on behalf of others, so museums faced their own crisis of relevancy. Declining visitor numbers and reduced funding saw museums reinvent themselves, and in moving away from their traditional exclusive, authoritative, and nation building roles—which Pierre Bourdieu argued reproduced the “existing class-based culture, education and social systems” (Barrett 3)—museums transformed themselves into inclusive and diverse sites of co-creation with audiences and communities. In the context of this change the curator ceased to be the “primary producer of knowledge” (Barrett 13) and emerged to reproduce “contemporary culture preoccupations” and constitute the “social imagery” of communities (119). The modern museum remains concerned with explaining and interrogating the world, but the shift in curatorial work is away from the objects themselves to a focus upon audiences and how they value the artefacts, knowledge, and experiences of collective shared memory. The change in curatorial practices was driven by what Peter Vergo called a new “museology” (Barrett 2), and according to Macdonald this term assumes that “object meanings are contextual rather than inherent” or absolute and universal (2). Public intellectuals and curators, as the custodians of ideas and narratives in the contemporary cultural industries, privilege audience reception and recognise that consumers and/or citizens engage with public culture for a variety of reasons, including critique, understanding, and entertainment. Curators, like public intellectuals, also recognise that they can no longer assume the knowledge and experience of their audience, nor prescribe the nature of engagement with ideas and objects. Instead, curators and intellectuals emerge as negotiators and translators of cultural meaning as they traverse the divides in public culture, sequestering ideas and cultural artefacts and constructing narratives that engage audiences and communities in the process of re-imagining the past as a way of providing new insights into contemporary challenges.Methodology In exploring the idea that the public intellectual acts as a curator of ideas as he or she defines and privileges the discursive spaces of public culture, this paper begins by providing an overview of the cultural context of the contemporary public intellectual which enables comparisons between intellectual and curatorial functions. Second, this paper analyses a random sample of the content of books, newspaper and magazine articles, speeches, and transcripts of interviews drawn from The Australian, The Age, The Sydney Morning Herald, The Sydney Institute, the ABC, The Monthly, and Quadrant published or broadcast between 1996 and 2007, in order to identify the key themes of the History Wars. It should be noted that the History War debates were extensive, persistent, and complex—and as they unfolded over a 13-year period they emerged as the “most powerful” and “most disputed form of public intellectual work” (Carter, Ideas 9). Many issues were aggregated under the trope of the History Wars, and these topics were subject to both popular commentary and academic investigation. Furthermore, the History Wars discourse was produced in a range of mediums including popular media sources, newspaper and magazine columns, broadcasts, blogs, lectures, and writers’ forums and publications. Given the extent of this discourse, the sample of articles which provides the basis for this analysis does not seek to comprehensively survey the literature on the History Wars. Rather this paper draws upon Foucault’s genealogical qualitative method, which exposes the subordinated discontinuities in texts, to 1) consider the political context of the History War trope; and 2) identify how intellectuals discursively exhibited versions of the nation’s identity and in the process made visible the power effects of the past. Public Intellectuals The underlying fear of the debates about the public intellectual crisis was that the public intellectual would no longer be able to act as the conscience of a nation, speak truth to power, or foster the independent and dissenting public debate that guides and informs individual human agency—a goal that has lain at the heart of the Western intellectual’s endeavours since Kant’s Sapere aude. The late 20th century crisis discourse, however, primarily mourned the decline of a particular form of public authority attached to the heroic universal intellectual formation made popular by Emile Zola at the end of the 19th century, and which claimed the power to hold the political elites of France accountable. Yet talk of an intellectual crisis also became progressively associated with a variety of general concerns about globalising society. Some of these concerns included fears that structural shifts in the public domain would lead to the impoverishment of the cultural domain, the end of Western civilisation, the decline of the progressive political left, and the end of universal values. It was also expected that the decline in intellectuals would also enable the rise of populism, political conservatism, and anti-intellectualism (Jacoby Bloom; Bauman; Rorty; Posner; Furedi; Marquand). As a result of these fears, the function of the intellectual who engages publicly was re-theorised. Zygmunt Bauman suggested the intellectual was no longer the legislator or arbiter of taste but the negotiator and translator of ideas; Michel Foucault argued that the intellectual could be institutionally situated and still speak truth to power; and Edward Said insisted the public intellectual had a role in opening up possibilities to resolve conflict by re-imagining the past. In contrast, the Australian public intellectual has never been declared in crisis or dead, and this is probably because the nation does not have the same legacy of the heroic public intellectual. Indeed, as a former British colony labelled the “working man’s paradise” (White 4), Australia’s intellectual work was produced in “institutionalised networks” (Head 5) like universities and knowledge disciplines, political parties, magazines, and unions. Within these networks there was a double division of labour, between the abstraction of knowledge and its compartmentalisation, and between the practical application of knowledge and its popularisation. As a result of this legacy, a more organic, specific, and institutionalised form of intellectualism emerged, which, according to Head, limited intellectual influence and visibility across other networks and domains of knowledge and historically impeded general intellectual engagement with the public. Fears about the health and authority of the public intellectual in Australia have therefore tended to be produced as a part of Antonio Gramsci’s ideological “wars of position” (Mouffe 5), which are an endless struggle between cultural and political elites for control of the institutions of social reproduction. These struggles began in Australia in the 1970s and 1980s over language and political correctness, and they reappeared in the 1990s as the History Wars. History Wars“The History Wars” was a term applied to an ideological battle between two visions of the Australian nation. The first vision was circulated by Australian Labor Party Prime Minister Paul Keating, who saw race relations as central to 21st century global Australia and began the process of dealing with the complex and divisive Indigenous issues at home. He established the Council for Aboriginal Reconciliation in 1991; acknowledged in the 1992 Redfern speech that white settlers were responsible for the problems in Indigenous communities; and commissioned the Bringing Them Home report, which was completed in 1997 and concluded that the mandated removal of Indigenous children from their families and communities throughout the 20th century had violated their human rights and caused long-term and systemic damage to Indigenous communities.The second vision of Australia was circulated by Liberal Prime Minister John Howard, who, after he came to power in 1996, began his own culture war to reconstruct a more conservative vision of the nation. Howard believed that the stories of Indigenous dispossession undermined confidence in the nation, and he sought to produce a historical view of the past grounded in “Judeo-Christian ethics, the progressive spirit of the enlightenment and the institutions and values of British culture” (“Sense of Balance”). Howard called for a return to a narrative form that valorised Australia’s achievements, and he sought to instil a more hom*ogenised view of the past and a coherent national identity by reviewing high school history programs, national museum appointments, and citizenship tests. These two political positions framed the subsequent intellectual struggles over the past. While a number of issues were implicated in the battle, generally, left commentators used the History Wars as a way to circulate certain ideas about morality and identity, including 1) Australians needed to make amends for past injustices to Indigenous Australians and 2) the nation’s global identity was linked to how they dealt with Australia’s first people. In contrast, the political right argued 1) the left had misrepresented and overstated the damage done to Indigenous communities and rewritten history; 2) stories about Indigenous abuse were fragmenting the nation’s identity at a time when the nation needed to build a coherent global presence; and 3) no apology was necessary, because contemporary Australians did not feel responsible for past injustices. AnalysisThe war between these two visions of Australia was fought in “extra-curricular sites,” according to Stuart Macintyre, and this included newspaper columns, writers’ festivals, broadcast interviews, intellectual magazines like The Monthly and Quadrant, books, and think tank lectures. Academics and intellectuals were the primary protagonists, and they disputed the extent of colonial genocide; the legitimacy of Indigenous land rights; the impact of the Stolen Generation on the lives of modern Indigenous citizens; and the necessity of a formal apology as a part of the reconciliation process. The conflicts also ignited debates about the nature of history, the quality of public debates in Australia, and exposed the tensions between academics, public intellectuals, newspaper commentators and political elites. Much of the controversy played out in the national forums can be linked to the Bringing Them Home: National Inquiry into the Separation of Aboriginal and Torres Strait Islander Children from Their Families report Stolen Generation inquiry and report, which was commissioned by Keating but released after Howard came to office. Australian public intellectual and professor of politics Robert Manne critiqued the right’s response to the report in his 2001 Quarterly Essay titled “In Denial: The Stolen Generation and The Right”. He argued that there was a right-wing campaign in Australia that sought to diminish and undermine justice for Aboriginal people by discounting the results of the inquiry, underestimating the numbers of those affected, and underfunding the report’s recommendations. He spoke of the nation’s shame and in doing so he challenged Australia’s image of itself. Manne’s position was applauded by many for providing what Kay Schaffer in her Australian Humanities Review paper called an “effective antidote to counter the bitter stream of vitriol that followed the release of the Bringing Them Home report”. Yet Manne also drew criticism. Historian Bain Attwood argued that Manne’s attack on conservatives was polemical, and he suggested that it would be more useful to consider in detail what drives the right-wing analysis of Indigenous issues. Attwood also suggested that Manne’s essay had misrepresented the origins of the narrative of the Stolen Generation, which had been widely known prior to the release of the Stolen Generation report.Conservative commentators focused upon challenging the accuracy of those stories submitted to the inquiry, which provided the basis for the report. This struggle over factual details was to characterise the approach of historian Keith Windschuttle, who rejected both the numbers of those stolen from their families and the degree of violence used in the settlement of Australia. In his 2002 book The Fabrication of Aboriginal History, Volume One, Van Diemen’s Land 1803–1847 he accused left-wing academics of exaggerating the events of Aboriginal history in order to further their own political agenda. In particular, he argued that the extent of the “conflagration of oppression and conflict” which sought to “dispossess, degrade, and devastate the Aboriginal people” had been overstated and misrepresented and designed to “create an edifice of black victimhood and white guilt” (Windschuttle, Fabrication 1). Manne responded to Windschuttle’s allegations in Whitewash: On Keith Windschuttle’s Fabrication of Aboriginal History, arguing that Windschuttle arguments were “unpersuasive and unsupported either by independent research or even familiarity with the relevant secondary historical literature” (7) and that the book added nothing to the debates. Other academics like Stephen Muecke, Marcia Langton and Heather Goodall expressed concerns about Windschuttle’s work, and in 2003 historians Stuart Macintyre and Anna Clark published The History Wars, which described the implications of the politicisation of history on the study of the past. At the same time, historian Bain Attwood in Telling the Truth About Aboriginal History argued that the contestation over history was eroding the “integrity of intellectual life in Australia” (2). Fractures also broke out between writers and historians about who was best placed to write history. The Australian book reviewer Stella Clarke wrote that the History Wars were no longer constructive discussions, and she suggested that historical novelists could colonise the territory traditionally dominated by professional historians. Inga Clendinnen wasn’t so sure. She wrote in a 2006 Quarterly Essay entitled “The History Question: Who Owns the Past?” that, while novelists could get inside events through a process of “applied empathy,” imagination could in fact obstruct the truth of reality (20). Discussion The History Wars saw academics engage publicly to exhibit a set of competing ideas about Australia’s identity in the nation’s media and associated cultural sites, and while the debates initially prompted interest they eventually came to be described as violent and unproductive public conversations about historical details and ideological positions. Indeed, just as the museum curator could no longer authoritatively prescribe the cultural meaning of artefacts, so the History Wars showed that public intellectuals could not adjudicate the identity of the nation nor prescribe the nature of its conduct. For left-wing public intellectuals and commentators, the History Wars came to signify the further marginalisation of progressive politics in the face of the dominant, conservative, and increasingly populist constituency. Fundamentally, the battles over the past reinforced fears that Australia’s public culture was becoming less diverse, less open, and less able to protect traditional civil rights, democratic freedoms, and social values. Importantly for intellectuals like Robert Manne, there was a sense that Australian society was less able or willing to reflect upon the moral legitimacy of its past actions as a part of the process of considering its contemporary identity. In contrast right-wing intellectuals and commentators argued that the History Wars showed how public debate under a conservative government had been liberated from political correctness and had become more vibrant. This was the position of Australian columnist Janet Albrechtsen who argued that rather than a decline in public debate there had been, in fact, “vigorous debate of issues that were once banished from the national conversation” (91). She went on to insist that left-wing commentators’ concerns about public debate were simply a mask for their discomfort at having their views and ideas challenged. There is no doubt that the History Wars, while media-orchestrated debates that circulated a set of ideological positions designed to primarily attract audiences and construct particular views of Australia, also raised public awareness of the complex issues associated with Australia’s Indigenous past. Indeed, the Wars ended what W.E.H Stanner had called the “great silence” on Indigenous issues and paved the way for Kevin Rudd’s apology to Indigenous people for their “profound grief, suffering and loss”. The Wars prompted conversations across the nation about what it means to be Australian and exposed the way history is deeply implicated in power surely a goal of both intellectual debate and curated exhibitions. ConclusionThis paper has argued that the public intellectual can operate like a curator in his or her efforts to preserve particular ideas, interpretations, and narratives of public culture. The analysis of the History Wars debates, however, showed that intellectuals—just like curators —are no longer authorities and adjudicators of the nation’s character, identity, and future but cultural intermediaries whose function is not just the performance or exhibition of selected ideas, objects, and narratives but also the engagement and translation of other voices across different contexts in the ongoing negotiation of what constitutes cultural significance. ReferencesAlbrechtsen, Janet. “The History Wars.” The Sydney Papers (Winter/Spring 2003): 84–92. Attwood, Bain. Telling the Truth about Aboriginal History. Sydney: Allen & Unwin, 2005.Bauman, Zygmunt. Legislators and Interpreters: On Modernity, Post Modernity and Intellectuals. Cambridge, CAMBS: Polity, 1987. Barrett, Jennifer. Museums and the Public Sphere. Hoboken: John Wiley & Sons, 2010. Bloom, Allan. Closing of the American Mind. New York: Simon and Schuster, 1987.Bourdieu. P. Distinctions: A Social Critique of the Judgement of Taste. Trans. R. Nice. Cambridge, MA: Harvard UP, 1984. Bringing Them Home: National Inquiry into the Separation of Aboriginal and Torres Strait Islander Children from Their Families. Commonwealth of Australia. 1997.Carter, David. Introduction. The Ideas Market: An Alternative Take on Australia’s Intellectual Life. Ed. David Carter. Melbourne: Melbourne UP, 2004. 1–11.Clendinnen, Inga. True Stories. Sydney: ABC Books, 1999.Clendinnen, Inga. “The History Question: Who Owns the Past?” Quarterly Essay 23 (2006): 1–82. Foucault, Michel, and Giles Deleuze. Intellectuals and Power Language, Counter Memory and Practice: Selected Essays and Interviews. Ed. and trans. David Bouchard. New York: Cornell UP, 1977. Gratton, Michelle. “Howard Claims Victory in National Culture Wars.” The Age 26 Jan. 2006. 6 Aug. 2015 ‹http://www.theage.com.au/news/national/pm-claims-victory-in-culture-wars/2006/01/25/1138066861163.html›.Head, Brian. “Introduction: Intellectuals in Australian Society.” Intellectual Movements and Australian Society. Eds. Brian Head and James Waller. Melbourne: Oxford UP, 1988. 1–44.Hohendahl, Peter Uwe, and Marc Silberman. “Critical Theory, Public Sphere and Culture: Jürgen Habermas and His Critics.” New German Critique 16 (Winter 1979): 89–118.Howard, John. “A Sense of Balance: The Australian Achievement in 2006.” National Press Club. Great Parliament House, Canberra, ACT. 25 Jan. 2006. ‹http://pmtranscripts.dpmc.gov.au/browse.php?did=22110›.Howard, John. “Standard Bearer in Liberal Culture.” Address on the 50th Anniversary of Quadrant, Sydney, 3 Oct. 2006. The Australian 4 Oct. 2006. 6 Aug. 2015 ‹http://www.theaustralian.com.au/opinion/john-howard-standard-bearer-in-liberal-culture/story-e6frg6zo-1111112306534›.Jacoby, Russell. The Last Intellectuals: American Culture in the Age of Academe. New York: The Noonday Press, 1987.Keating, Paul. “Keating’s History Wars.” Sydney Morning Herald 5 Sep. 2003. 6 Aug. 2015 ‹http://www.smh.com.au/articles/2003/09/05/1062549021882.html›.Macdonald, S. “Expanding Museum Studies: An Introduction.” Ed. S. Macdonald. A Companion to Museum Studies. Oxford and Malden, MA: Blackwell Publishing, 2006. 1–12. Macintyre, Stuart, and Anna Clarke. The History Wars. Melbourne: Melbourne UP, 2003. ———. “The History Wars.” The Sydney Papers (Winter/Spring 2003): 77–83.———. “Who Plays Stalin in Our History Wars? Sydney Morning Herald 17 Sep. 2003. 6 Aug. 2015 ‹http://www.smh.com.au/articles/2003/09/16/1063625030438.html›.Manne, Robert. “In Denial: The Stolen Generation and the Right.” Quarterly Essay 1 (2001).———. WhiteWash: On Keith Windshuttle’s Fabrication of Aboriginal History. Melbourne. Black Ink, 2003.Mark, David. “PM Calls for End to the History Wars.” ABC News 28 Aug. 2009.McGuigan, Jim. “The Cultural Public Sphere.” European Journal of Cultural Studies 8.4 (2005): 427–43.Mouffe, Chantal, ed. Gramsci and Marxist Theory. London: Routledge and Kegan Paul, 1979. Melleuish, Gregory. The Power of Ideas: Essays on Australian Politics and History. Melbourne: Australian Scholarly Publishing, 2009.Rudd, Kevin. “Full Transcript of PM’s Apology Speech.” The Australian 13 Feb. 2008. 6 Aug. 2015 ‹http://www.theaustralian.com.au/news/nation/full-transcript-of-pms-speech/story-e6frg6nf-1111115543192›.Said, Edward. “The Public Role of Writers and Intellectuals.” ABC Alfred Deakin Lectures, Melbourne Town Hall, 19 May 2001. Schaffer, Kay. “Manne’s Generation: White Nation Responses to the Stolen Generation Report.” Australian Humanities Review (June 2001). 5 June 2015 ‹http://www.australianhumanitiesreview.org/archive/Issue-June-2001/schaffer.html›. Shanahan, Dennis. “Howard Rallies the Right in Cultural War Assault.” The Australian 4 Oct. 2006. 6 Aug. 2015 ‹http://www.theaustralian.com.au/news/nation/howard-rallies-right-in-culture-war-assault/story-e6frg6nf-1111112308221›.Wark, Mackenzie. “Lip Service.” The Ideas Market: An Alternative Take on Australia’s Intellectual Life. Ed. David Carter. Carlton, VIC: Melbourne UP, 2004. 259–69.White, Richard. Inventing Australia Images and Identity 1688–1980. Sydney: George Allen and Unwin, 1981. Windschuttle, Keith. The Fabrication of Australian History, Volume One: Van Diemen’s Land 1803–1847. Sydney: McCleay, 2002. ———. “Why There Was No Stolen Generation (Part One).” Quadrant Online (Jan–Feb 2010). 6 Aug. 2015 ‹https://quadrant.org.au/magazine/2010/01-02/why-there-were-no-stolen-generations/›.

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For the past twenty years, academics and other social commentators have, by and large, shared the view that the phase of modernity through which we are currently passing is defined by two interrelated catalysts of change: the physical movement of people and the virtual movement of information around the globe. As we enter the second decade of the new millennium, it is certainly a timely moment to reflect upon the ways in which the prognoses of the scholars and scientists writing in the late twentieth century have come to pass, especially since—during the time this special issue has been in press—the revolutions that are gathering pace in the Arab world appear to be realising the theoretical prediction that the ever-increasing “flows” of people and information would ultimately bring about the end of the nation-state and herald an era of transnationalism (Appadurai, Urry). For writers like Arjun Appadurai, moreover, the concept of diaspora was key to grasping how this new world order would take shape, and how it would operate: Diasporic public spheres, diverse amongst themselves, are the crucibles of a postnational political order. The engines of their discourse are mass media (both interactive and expressive) and the movement of refugees, activists, students, laborers. It may be that the emergent postnational order proves not to be a system of hom*ogeneous units (as with the current system of nation-states) but a system based on relations between heterogeneous units (some social movements, some interest groups, some professional bodies, some non-governmental organizations, some armed constabularies, some judicial bodies) ... In the short run, as we can see already, it is likely to be a world of increased incivility and violence. In the longer run, free from the constraints of the nation form, we may find that cultural freedom and sustainable justice in the world do not presuppose the uniform and general existence of the nation-state. This unsettling possibility could be the most exciting dividend of living in modernity at large. (23) In this editorial, we would like to return to the “here and now” of the late 1990s in which theorists like Arjun Appaduri, Ulrich Beck, John Urry, Zygmunt Bauman, Robert Robertson and others were “imagining” the consequences of both globalisation and glocalisation for the twenty-first century in order that we may better assess what is, indeed, coming to pass. While most of their prognoses for this “second modernity” have proven remarkably accurate, it is their—self-confessed—inability to forecast either the nature or the extent of the digital revolution that most vividly captures the distance between the mid-1990s and now; and it is precisely the consequences of this extraordinary technological revolution on the twin concepts of “glocality” and “diaspora” that the research featured in this special issue seeks to capture. Glocal Imaginaries Appadurai’s endeavours to show how globalisation was rapidly making itself felt as a “structure of feeling” (Williams in Appadurai 189) as well as a material “fact” was also implicit in our conceptualisation of the conference, “Glocal Imaginaries: Writing/Migration/Place,” which gave rise to this special issue. This conference, which was the culmination of the AHRC-funded project “Moving Manchester: Literature/Migration/Place (2006-10)”, constituted a unique opportunity to gain an international, cross-disciplinary perspective on urgent and topical debates concerning mobility and migration in the early twenty-first century and the strand “Networked Diasporas” was one of the best represented on the program. Attracting papers on broadcast media as well as the new digital technologies, the strand was strikingly international in terms of the speakers’ countries of origin, as is this special issue which brings together research from six European countries, Australia and the Indian subcontinent. The “case-studies” represented in these articles may therefore be seen to constitute something of a “state-of-the-art” snapshot of how Appadurai’s “glocal imaginary” is being lived out across the globe in the early years of the twenty-first century. In this respect, the collection proves that his hunch with regards to the signal importance of the “mass-media” in redefining our spatial and temporal coordinates of being and belonging was correct: The third and final factor to be addressed here is the role of the mass-media, especially in its electronic forms, in creating new sorts of disjuncture between spatial and virtual neighborhoods. This disjuncture has both utopian and dystopian potentials, and there is no easy way to tell how these may play themselves out in the future of the production of locality. (194) The articles collected here certainly do serve as testament to the “bewildering plethora of changes in ... media environments” (195) that Appadurai envisaged, and yet it can clearly also be argued that this agent of glocalisation has not yet brought about the demise of the nation-state in the way (or at the speed) that many commentators predicted. Digital Diasporas in a Transnational World Reviewing the work of the leading social science theorists working in the field during the late 1990s, it quickly becomes evident that: (a) the belief that globalisation presented a threat to the nation-state was widely held; and (b) that the “jury” was undecided as to whether this would prove a good or bad thing in the years to come. While the commentators concerned did their best to complexify both their analysis of the present and their view of the future, it is interesting to observe, in retrospect, how the rhetoric of both utopia and dystopia invaded their discourse in almost equal measure. We have already seen how Appadurai, in his 1996 publication, Modernity at Large, looks beyond the “increased incivility and violence” of the “short term” to a world “free from the constraints of the nation form,” while Roger Bromley, following Agamben and Deleuze as well as Appadurai, typifies a generation of literary and cultural critics who have paid tribute to the way in which the arts (and, in particular, storytelling) have enabled subjects to break free from their national (af)filiations (Pearce, Devolving 17) and discover new “de-territorialised” (Deleuze and Guattari) modes of being and belonging. Alongside this “hope,” however, the forces and agents of globalisation were also regarded with a good deal of suspicion and fear, as is evidenced in Ulrich Beck’s What is Globalization? In his overview of the theorists who were then perceived to be leading the debate, Beck draws distinctions between what was perceived to be the “engine” of globalisation (31), but is clearly most exercised by the manner in which the transformation has taken shape: Without a revolution, without even any change in laws or constitutions, an attack has been launched “in the normal course of business”, as it were, upon the material lifelines of modern national societies. First, the transnational corporations are to export jobs to parts of the world where labour costs and workplace obligations are lowest. Second, the computer-generation of worldwide proximity enables them to break down and disperse goods and services, and produce them through a division of labour in different parts of the world, so that national and corporate labels inevitably become illusory. (3; italics in the original) Beck’s concern is clearly that all these changes have taken place without the nation-states of the world being directly involved in any way: transnational corporations began to take advantage of the new “mobility” available to them without having to secure the agreement of any government (“Companies can produce in one country, pay taxes in another and demand state infrastructural spending in yet another”; 4-5); the export of the labour market through the use of digital communications (stereotypically, call centres in India) was similarly unregulated; and the world economy, as a consequence, was in the process of becoming detached from the processes of either production or consumption (“capitalism without labour”; 5-7). Vis-à-vis the dystopian endgame of this effective “bypassing” of the nation-state, Beck is especially troubled about the fate of the human rights legislation that nation-states around the world have developed, with immense effort and over time (e.g. employment law, trade unions, universal welfare provision) and cites Zygmunt Bauman’s caution that globalisation will, at worst, result in widespread “global wealth” and “local poverty” (31). Further, he ends his book with a fully apocalyptic vision, “the Brazilianization of Europe” (161-3), which unapologetically calls upon the conventions of science fiction to imagine a worst-case scenario for a Europe without nations. While fourteen or fifteen years is evidently not enough time to put Beck’s prognosis to the test, most readers would probably agree that we are still some way away from such a Europe. Although the material wealth and presence of the transnational corporations strikes a chord, especially if we include the world banks and finance organisations in their number, the financial crisis that has rocked the world for the past three years, along with the wars in Iraq and Afghanistan, and the ascendancy of Al-Qaida (all things yet to happen when Beck was writing in 1997), has arguably resulted in the nations of Europe reinforcing their (respective and collective) legal, fiscal, and political might through rigorous new policing of their physical borders and regulation of their citizens through “austerity measures” of an order not seen since World War Two. In other words, while the processes of globalisation have clearly been instrumental in creating the financial crisis that Europe is presently grappling with and does, indeed, expose the extent to which the world economy now operates outside the control of the nation-state, the nation-state still exists very palpably for all its citizens (whether permanent or migrant) as an agent of control, welfare, and social justice. This may, indeed, cause us to conclude that Bauman’s vision of a world in which globalisation would make itself felt very differently for some groups than others came closest to what is taking shape: true, the transnationals have seized significant political and economic power from the nation-state, but this has not meant the end of the nation-state; rather, the change is being experienced as a re-trenching of whatever power the nation-state still has (and this, of course, is considerable) over its citizens in their “local”, everyday lives (Bauman 55). If we now turn to the portrait of Europe painted by the articles that constitute this special issue, we see further evidence of transglobal processes and practices operating in a realm oblivious to local (including national) concerns. While our authors are generally more concerned with the flows of information and “identity” than business or finance (Appaduri’s “ethnoscapes,” “technoscapes,” and “ideoscapes”: 33-7), there is the same impression that this “circulation” (Latour) is effectively bypassing the state at one level (the virtual), whilst remaining very materially bound by it at another. In other words, and following Bauman, we would suggest that it is quite possible for contemporary subjects to be both the agents and subjects of globalisation: a paradox that, as we shall go on to demonstrate, is given particularly vivid expression in the case of diasporic and/or migrant peoples who may be able to bypass the state in the manufacture of their “virtual” identities/communities) but who (Cohen) remain very much its subjects (or, indeed, “non-subjects”) when attempting movement in the material realm. Two of the articles in the collection (Leurs & Ponzanesi and Marcheva) deal directly with the exponential growth of “digital diasporas” (sometimes referred to as “e-diasporas”) since the inception of Facebook in 2004, and both provide specific illustrations of the way in which the nation-state both has, and has not, been transcended. First, it quickly becomes clear that for the (largely) “youthful” (Leurs & Ponzanesi) participants of nationally inscribed networking sites (e.g. “discovernikkei” (Japan), “Hyves” (Netherlands), “Bulgarians in the UK” (Bulgaria)), shared national identity is a means and not an end. In other words, although the participants of these sites might share in and actively produce a fond and nostalgic image of their “homeland” (Marcheva), they are rarely concerned with it as a material or political entity and an expression of their national identities is rapidly supplemented by the sharing of other (global) identity markers. Leurs & Ponzanesi invoke Deleuze and Guattari’s concept of the “rhizome” to describe the way in which social networkers “weave” a “rhizomatic path” to identity, gradually accumulating a hybrid set of affiliations. Indeed, the extent to which the “nation” disappears on such sites can be remarkable as was also observed in our investigation of the digital storytelling site, “Capture Wales” (BBC) (Pearce, "Writing"). Although this BBC site was set up to capture the voices of the Welsh nation in the early twenty-first century through a collection of (largely) autobiographical stories, very few of the participants mention either Wales or their “Welshness” in the stories that they tell. Further, where the “home” nation is (re)imagined, it is generally in an idealised, or highly personalised, form (e.g. stories about one’s own family) or through a sharing of (perceived and actual) cultural idiosyncrasies (Marcheva on “You know you’re a Bulgarian when …”) rather than an engagement with the nation-state per se. As Leurs & Ponzanesi observe: “We can see how the importance of the nation-state gets obscured as diasporic youth, through cultural hybridisation of youth culture and ethnic ties initiate subcultures and offer resistance to mainstream cultural forms.” Both the articles just discussed also note the shading of the “national” into the “transnational” on the social networking sites they discuss, and “transnationalism”—in the sense of many different nations and their diasporas being united through a common interest or cause—is also a focus of Pikner’s article on “collective actions” in Europe (notably, “EuroMayDay” and “My Estonia”) and Harb’s highly topical account of the role of both broadcast media (principally, Al-Jazeera) and social media in the revolutions and uprisings currently sweeping through the Arab world (spring 2011). On this point, it should be noted that Harb identifies this as the moment when Facebook’s erstwhile predominantly social function was displaced by a manifestly political one. From this we must conclude that both transnationalism and social media sites can be put to very different ends: while young people in relatively privileged democratic countries might embrace transnationalism as an expression of their desire to “rise above” national politics, the youth of the Arab world have engaged it as a means of generating solidarity for nationalist insurgency and liberation. Another instance of “g/local” digital solidarity exceeding national borders is to be found in Johanna Sumiala’s article on the circulatory power of the Internet in the Kauhajoki school shooting which took place Finland in 2008. As well as using the Internet to “stage manage” his rampage, the Kauhajoki shooter (whose name the author chose to withhold for ethical reasons) was subsequently found to have been a member of numerous Web-based “hate groups”, many of them originating in the United States and, as a consequence, may be understood to have committed his crime on behalf of a transnational community: what Sumiala has defined as a “networked community of destruction.” It must also be noted, however, that the school shootings were experienced as a very local tragedy in Finland itself and, although the shooter may have been psychically located in a transnational hyper-reality when he undertook the killings, it is his nation-state that has had to deal with the trauma and shame in the long term. Woodward and Brown & Rutherford, meanwhile, show that it remains the tendency of public broadcast media to uphold the raison d’être of the nation-state at the same time as embracing change. Woodward’s feature article (which reports on the AHRC-sponsored “Tuning In” project which has researched the BBC World Service) shows how the representation of national and diasporic “voices” from around the world, either in opposition to or in dialogue with the BBC’s own reporting, is key to the way in which the Commission has changed and modernised in recent times; however, she is also clear that many of the objectives that defined the service in its early days—such as its commitment to a distinctly “English” brand of education—still remain. Similarly, Brown & Rutherford’s article on the innovative Australian ABC children’s television series, My Place (which has combined traditional broadcasting with online, interactive websites) may be seen to be positively promoting the Australian nation by making visible its commitment to multiculturalism. Both articles nevertheless reveal the extent to which these public service broadcasters have recognised the need to respond to their nations’ changing demographics and, in particular, the fact that “diaspora” is a concept that refers not only to their English and Australian audiences abroad but also to their now manifestly multicultural audiences at home. When it comes to commercial satellite television, however, the relationship between broadcasting and national and global politics is rather harder to pin down. Subramanian exposes a complex interplay of national and global interests through her analysis of the Malayalee “reality television” series, Idea Star Singer. Exported globally to the Indian diaspora, the show is shamelessly exploitative in the way in which it combines residual and emergent ideologies (i.e. nostalgia for a traditional Keralayan way of life vs aspirational “western lifestyles”) in pursuit of its (massive) audience ratings. Further, while the ISS series is ostensibly a g/local phenomenon (the export of Kerala to the rest of the world rather than “India” per se), Subramanian passionately laments all the progressive national initiatives (most notably, the campaign for “women’s rights”) that the show is happy to ignore: an illustration of one of the negative consequences of globalisation predicted by Beck (31) noted at the start of this editorial. Harb, meanwhile, reflects upon a rather different set of political concerns with regards to commercial satellite broadcasting in her account of the role of Al-Jazeera and Al Arabiya in the recent (2011) Arab revolutions. Despite Al-Jazeera’s reputation for “two-sided” news coverage, recent events have exposed its complicity with the Qatari government; further, the uprisings have revealed the speed with which social media—in particular Facebook and Twitter—are replacing broadcast media. It is now possible for “the people” to bypass both governments and news corporations (public and private) in relaying the news. Taken together, then, what our articles would seem to indicate is that, while the power of the nation-state has notionally been transcended via a range of new networking practices, this has yet to undermine its material power in any guaranteed way (witness recent counter-insurgencies in Libya, Bahrain, and Syria).True, the Internet may be used to facilitate transnational “actions” against the nation-state (individual or collective) through a variety of non-violent or violent actions, but nation-states around the world, and especially in Western Europe, are currently wielding immense power over their subjects through aggressive “austerity measures” which have the capacity to severely compromise the freedom and agency of the citizens concerned through widespread unemployment and cuts in social welfare provision. This said, several of our articles provide evidence that Appadurai’s more utopian prognoses are also taking shape. Alongside the troubling possibility that globalisation, and the technologies that support it, is effectively eroding “difference” (be this national or individual), there are the ever-increasing (and widely reported) instances of how digital technology is actively supporting local communities and actions around the world in ways that bypass the state. These range from the relatively modest collective action, “My Estonia”, featured in Pikner’s article, to the ways in which the Libyan diaspora in Manchester have made use of social media to publicise and support public protests in Tripoli (Harb). In other words, there is compelling material evidence that the heterogeneity that Appadurai predicted and hoped for has come to pass through the people’s active participation in (and partial ownership of) media practices. Citizens are now able to “interfere” in the representation of their lives as never before and, through the digital revolution, communicate with one another in ways that circumvent state-controlled broadcasting. We are therefore pleased to present the articles that follow as a lively, interdisciplinary and international “state-of-the-art” commentary on how the ongoing revolution in media and communication is responding to, and bringing into being, the processes and practices of globalisation predicted by Appadurai, Beck, Bauman, and others in the 1990s. The articles also speak to the changing nature of the world’s “diasporas” during this fifteen year time frame (1996-2011) and, we trust, will activate further debate (following Cohen) on the conceptual tensions that now manifestly exist between “virtual” and “material” diasporas and also between the “transnational” diasporas whose objective is to transcend the nation-state altogether and those that deploy social media for specifically local or national/ist ends. Acknowledgements With thanks to the Arts and Humanities Research Council (UK) for their generous funding of the “Moving Manchester” project (2006-10). Special thanks to Dr Kate Horsley (Lancaster University) for her invaluable assistance as ‘Web Editor’ in the production of this special issue (we could not have managed without you!) and also to Gail Ferguson (our copy-editor) for her expertise in the preparation of the final typescript. References Appadurai, Arjun. Modernity at Large: Cultural Dimensions of Globalisation. Minneapolis: U of Minnesota P, 1996. Bauman, Zygmunt. Globalization. Cambridge: Polity, 1998. Beck, Ulrich. What is Globalization? Trans. Patrick Camiller. Cambridge: Polity, 2000 (1997). Bromley, Roger. Narratives for a New Belonging: Diasporic Cultural Fictions. Edinburgh: Edinburgh UP, 2000. Cohen, Robin. Global Diasporas. 2nd ed. London and New York: Routledge, 2008. Deleuze, Gilles, and Felix Guattari. A Thousand Plateaus: Capitalism and Schizophrenia. Trans. Brian Massumi. Minneapolis: U of Minnesota P, 1987. Latour, Bruno. Reassembling the Social: An Introduction to Actor-Network Theory. Oxford: Oxford UP, 1995. Pearce, Lynne, ed. Devolving Identities: Feminist Readings in Home and Belonging. London: Ashgate, 2000. Pearce, Lynne. “‘Writing’ and ‘Region’ in the Twenty-First Century: Epistemological Reflections on Regionally Located Art and Literature in the Wake of the Digital Revolution.” European Journal of Cultural Studies 13.1 (2010): 27-41. Robertson, Robert. Globalization: Social Theory and Global Culture. London: Sage, 1992. Urry, John. Sociology beyond Societies. London: Routledge, 1999. Williams, Raymond. Dream Worlds: Mass Consumption in Late Nineteenth-Century France. Berkeley: U of California P, 1982.

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Abstract:

When I saw the word ‘bubbles’ my immediate thought went to the painting by John Millais of a child blowing bubbles that subsequently became part of the advertising campaign for Pears soap. Bubbles blown by children, as we all once did, last but a few seconds and lead on naturally to the theme of transience and constant change. Nothing lasts forever, even if human beings make attempts to impose permanence on the world. A child’s disappointment at having a soap bubble burst represents a deep human desire for permanence which is the focus of this article. Before the modern age, human life could be considered to be somewhat like a bubble in that it could be pricked at any time. This was especially the case with babies and young children who could be easily carried off. As Jeremy Taylor put it: but if the bubble stands the shock of a bigger drop, and outlives the chances of a child, of a careless nurse, of drowning in a pail of water, of being overlaid by a sleepy servant, or such little accidents. (9) More generally, human beings understood that there was nothing permanent about their existing circ*mstances and that the possibility of famine, disease and, even war was ever present. Pax Romana, which is eulogised by Edward Gibbon as a felicitous time, did not suffer much in the way of war, famine, or epidemics but it was still a time when many Romans would have suffered from a range of diseases and not always have been well nourished. It was, however, a time of considerable security for most Romans who did not need to fear a band of marauders turning up on their doorstep. Disease and war would follow in the wake of climate change during the next century (Harper). Pax Romana was a bubble of relative tranquillity in human history. For a short period of time, climatic conditions, economic circ*mstances and political stability coalesced to still the winds of time temporarily. But such bubbles were unusual in the European context, which was usually riven by war. Peace reigned, by and large, in the long nineteenth century and in the period following World War II, to which it is possible to attach the name ‘pax moderna’. In China, much longer bubbles have been the norm, but they were succeeded by terrible periods of famine, dislocation, and war. The Ming bubble burst in the seventeenth century amidst a time of cold, famine, and plague (Parker 115-151). In such circ*mstances there was an appreciation of the precariousness of human existence. This had two major effects: A search for permanence in a world of change and uncertainty, a means of creating a bubble that can resist that change. When living in a time of relative stability, dealing with the fear that that stability will only last so long and that bad things may be just around the corner. These two matters form the basis of this article. Human beings create bubbles as they attempt to control change. They then become attached to their bubbles, even to the extent of believing that their bubbles are the real world. This has the effect of bubbles continuing to exist even if they harm human understanding of the world rather than enhancing it. Impermanence is the great reality of human existence; as Heracl*tus (Burnet 136) correctly stated, we cannot place our foot in the same river twice. The extraordinary thing is that human beings possess a plastic nature that allows them to adapt to that impermanence (Melleuish & Rizzo ‘Limits’). The plasticity of human beings, as expressed in their culture, can be seen most clearly in the way that human languages constantly change. This occurs both in terms of word usage and grammatical structure. English was once an inflected language but cases now only really survive in personal pronouns. Words constantly change their meanings, both over time and in different places. Words appear to take on the appearance of permanence; they appear to form bubbles that are encased in lead, even when the reality is that words form multiple fragile bubbles that are constantly being burst and remade. The changing nature of the meaning of words only becomes known to a literate society, in particular a literate society that has a genuine sense of history. In an oral society words are free to change over time and there is little sense of those changes. Writing has the effect of fixing texts into a particular form; at the very least it makes creative reworking of texts much more difficult. Of course, there are counter examples to such a claim, the most famous of which are the Vedas which, it is argued, remained unchanged despite centuries of oral transmission (Doniger104-7). This fixed nature could be achieved because of the strict mode of transmission, ensuring that the hymns did not change when transmitted. As the Vedas are linked to the performance of rituals this exactness was necessary for the rituals to be efficacious (Olivelle xli-xlv). The transmission of words is not the same thing as the transmission of meaning. Nor does it mean that many words that today are used as seemingly universal ideas have always existed. Religion (Nongeri), state (Melleuish, ‘State’), civilisation, and culture (Melleuish, ‘Civilisation’) are all modern creations; ‘identity’ is only about sixty years old (Stokes 2). New words emerge to deal with new circ*mstances. For example, civilisation came into being partially because the old term ‘Christendom’ had become redundant; ‘identity’ replaced an earlier idea of national character. Words, then, are bubbles that human beings cast out onto the world and that appear to create the appearance of permanence. These bubbles encase the real world giving the thing that they name ‘being’, even as that thing is in flux and a condition of becoming. For Parmenides (loc. 1355-1439), the true nature of the world is being. The solidity provided by ‘being’ is a comfort in a world that is constantly changing and in which there is a constant threat of change. Words and ideas do not form stable bubbles, they form a string of bubbles, with individuals constantly blowing out new versions of a word, but they appear as if they were just the one bubble. One can argue, quite correctly, I believe, that this tendency to meld a string of bubbles into a single bubble is central to the human condition and actually helps human beings to come to terms with their existence in the world. ‘Bubble as being’ provides human beings with a considerable capacity to gain a degree of control over their world. Amongst other things, it allows for radical simplification. A.R. Luria (20-47), in his study of the impact of literacy on how human beings think, noted that illiterate Uzbeks classified colour in a complex way but that with the coming of literacy came to accept the quite simple colour classifications of the modern world. Interestingly, Uzbeks have no word for orange; the ‘being’ of colours is a human creation. One would think that this desire for ‘being’, for a world that is composed of ‘constants’, is confined to the world of human culture, but that is not the case. Everyone learns at school that the speed of light is a constant. Rupert Sheldrake (92-3) decided to check the measurement of the speed of light and discovered that the empirical measurements taken of its speed actually varied. Constants give the universe a smooth regularity that it would otherwise lack. However, there are a number of problems that emerge from a too strong attachment to these bubbles of being. One is that the word is mistaken for the thing; the power of the word, the logos, becomes so great that it comes to be assumed that all the objects described by a word must fit into a single model or type. This flies in the face of two realities. One is that every example of a named object is different. Hence, when one does something practically in the world, such as construct a building, one must adjust one’s activities according to local circ*mstances. That the world is heterogeneous explains why human beings need plasticity. They need to adapt their practices as they encounter new and different circ*mstances. If they do not, it may be the case that they will die. The problem with the logos introduced by literacy, the bubble of being, is that it makes human beings less flexible in their dealings with the world. The other reality is human plasticity itself. As word/bubbles are being constantly generated then each bubble will vary in its particular meaning, both at the community and, even, individual, level. Over time words will vary subtly in meaning in different places. There is no agreed common meaning to any word; being is an illusion. Of course, it is possible for governments and other institutions to lay down what the ‘real’ meaning of a word is, much in the same way as the various forms of measurement are defined by certain scientific criteria. This becomes dangerous in the case of abstract nouns. It is the source of ‘heresy’ which is often defined in terms of the meaning of particular words. Multiple, almost infinite, bubbles must be amalgamated into one big bubble. Attempts by logos professionals to impose a single meaning are often resisted by ordinary human beings who generally seem to be quite happy living with a range of bubbles (Tannous; Pegg). One example of mutation of meaning is the word ‘liberal’, which means quite different things in America and Australia. To add to the confusion, there are occasions when liberal is used in Australia in its American sense. This simply illustrates the reality that liberal has no specific ‘being’, some universal idea of which individual liberals are particular manifestations. The problem becomes even worse when one moves between languages and cultures. To give but one example; the ancient Greek word πολις is translated as state but it can be argued that the Greek πολις was a stateless society (Berent). There are good arguments for taking a pragmatic attitude to these matters and assuming that there is a vague general agreement regarding what words such as ‘democracy’ mean, and not to go down the rabbit hole into the wonderland of infinite bubbles. This works so long as individuals understand that bubbles of being are provisional in nature and are capable of being pricked. It is possible, however, for the bubbles to harden and to impose on us what is best described as the ‘tyranny of concepts’, whereby the idea or word obscures the reality. This can occur because some words, especially abstract nouns, have very vague meanings: they can be seen as a sort of cloudy bubble. Again, democracy is good example of a cloudy bubble whose meaning is very difficult to define. A cloudy bubble prevents us from analysing and criticising something too closely. Bubbles exist because human beings desire permanence in a world of change and transience. In this sense, the propensity to create bubbles is as much an aspect of human nature as its capacity for plasticity. They are the product of a desire to ‘tame time’ and to create a feeling of security in a world of flux. As discussed above, a measure of security has not been a common state of affairs for much of human history, which is why the Pax Romana was so idealised. If there is modern ‘bubble’ created by the Enlightenment it is the dream of Kantian perpetual peace, that it is possible to bring a world into being that is marked by permanent peace, in which all the earlier horrors of human existence, from famine to epidemics to war can be tamed and humanity live harmoniously and peacefully forever. To achieve this goal, it was necessary to ‘tame’ history (Melleuish & Rizzo, ‘Philosophy’). This can be done through the idea of progress. History can be placed into a bubble of constant improvement whereby human beings are constantly getting better, not just materially but also intellectually and morally. Progress very easily turns into a utopian fantasy where people no longer suffer and can live forever. The horrors of the first half of the twentieth century did little to dent the power of this bubble. There is still an element of modern culture that dreams of such a world actually coming into being. Human beings may try to convince themselves that the bubble of progress will not burst and that perpetual peace may well be perpetual, but underlying that hope there are deep anxieties born of the knowledge that ‘nothing lasts forever’. Since 1945, the West has lived through a period of peace and relative prosperity, a pax moderna; the European Union is very much a Kantian creation. Underneath the surface, however, contemporary Western culture has a deep fear that the bubble can burst very easily and that the veneer of modern civilisation will be stripped away. This fear manifests itself in a number of ways. One can be seen in the regular articles that appear about the possibility of a comet or asteroid hitting the earth (Drake). Such a collision will eventually occur but it is sixty five million years since the dinosaurs became extinct. Another is the fear of solar storm that could destroy both electricity grids and electronic devices (Britt). Another expression of this fear can be found in forms of artistic expression, including zombie, disaster, and apocalypse movies. These reveal something about the psyche of modernity, and modern democracy, in the same way that Athenian tragedy expressed the hopes and fears of fifth-century Athenian democracy through its elaboration of the great Greek myths. Robert Musil remarks in The Man without Qualities (833) that if humanity dreamed collectively it would dream Moosbrugger, a serial murderer. Certainly, it appears to be the case that when the modern West dreams collectively it dreams of zombies, vampires, and a world in which civilised values have broken down and everyone lives in a Hobbesian state of nature, the war of all against all (Hobbes 86-100). This theme of the bursting of the ‘civilised bubble’ is a significant theme in contemporary culture. In popular culture, two of the best examples of this bursting are the television shows Battlestar Galactica and The Walking Dead. In Galactica, human beings fall prey to the vengeful artificial creatures that they have created and mistreated. In The Walking Dead, as in all post-apocalyptic Zombie creations, the great fear is that human beings will turn into zombies, creatures that have been granted a form of immortality but at the cost of the loss of their souls. The fear of death is primal in all human beings, as is the fear of the loss of one’s humanity after death. This fear is expressed in the first surviving work of human literature, The Epic of Gilgamesh, in which Gilgamesh goes unsuccessfully in search of immortal life. In perhaps the bleakest modern portrayal of a post-apocalyptic world, Cormac McCarthy’s The Road, we encounter the ultimate Hobbesian universe. This is a world that has undergone an apocalypse of unknown origin. There is only darkness and dust and ash; nothing grows any longer and the few survivors are left to scavenge for the food left behind in tins. Or they can eat each other. It is the ultimate war of all against all. The clipped language, the lack of identity of the inhabitants, leads us into something that is almost no longer human. There is little or no hope. Reading The Road one is drawn back to the ‘House of Darkness’ described in The Epic of Gilgamesh, which describes the afterlife in terms of dust (“The Great Myths”): He bound my arms like the wings of a bird, to lead me captive to the house of darkness, seat of Irkalla:to the house which none who enters ever leaves, on the path that allows no journey back, to the house whose residents are deprived of light, where soil is itself their sustenance and clay their food,where they are clad like birds in coats of feathers, and see no light, but dwell in darkness. The Road is a profoundly depressing work, and the movie is barely watchable. In bursting the bubble of immortality, it plays on human fears and anxieties that stretch back millennia. The really interesting question is why such fears should emerge at a time when people in countries like America are living through a period of peace and prosperity. Much as people dream of a bubble of infinite progress and perpetual peace, they instinctively understand that that particular bubble is very fragile and may very easily be punctured. My final example is the less than well-known movie Zardoz, dating from the 1970s and starring Sean Connery. In it, some human beings have achieved ‘immortality’ but the consequences are less than perfect, and the Sean Connery character has the task, given to him by nature, to restore the balance between life and death, just as Gilgamesh had to understand that the two went together. There are some bubbles that are meant to be burst, some realities that human beings have to face if they are to appreciate their place in the scheme of things. Hence, we face a paradox. Human beings are constantly producing bubbles as they chart their way through a world that is also always changing. This is a consequence of their plastic nature. For good reasons, largely out of a desire for stability and security, they also tend to bring these infinite bubbles together into a much smaller number of bubbles that they view as possessing being and hence permanence. The problem is that these ‘bubbles of being’ are treated as if they really described the world in some sort of universal fashion, rather than treated as useful tools. Human beings can become the victims of their own creations. At the same time, human beings have an instinctive appreciation that the world is not stable and fixed, and this appreciation finds its expression in the products of their imagination. They burst bubbles through the use of their imagination in response to their fears and anxieties. Bubbles are the product of the interaction between the changing nature of both the world and human beings and the desire of those human beings for a degree of stability. Human beings need to appreciate both the reality of change and the strengths and weaknesses of bubbles as they navigate their way through the world. References Berent, M. “Stasis, or the Greek Invention of Politics.” History of Political Thought XIX.3 (1998). Britt, R.R. “150 Years Ago: The Worst Solar Storm Ever.” Space.com, 2 Sep. 2009. <https://www.space.com/7224-150-years-worst-solar-storm.html>. Burnet, J. Early Greek Philosophy. London: Adam and Charles Black, 1892. Doniger, W. The Hindus: An Alternative History. Oxford: Oxford University Press, 2009. Drake, N. “Why NASA Plans to Slam a Spacecraft into an Asteroid.” National Geographic, 28 Apr. 2020. <https://www.nationalgeographic.com/science/2020/04/giant-asteroid-nasa-dart-deflection/>. Gibbons, E. The Decline and Fall of the Roman Empire. Vol. 1. New York: Harper, 1836. <https://www.gutenberg.org/files/25717/25717-h/25717-h.htm#chap02.1>. “The Great Myths #6: Enkidu in the Underworld.” <https://wordandsilence.com/2017/11/30/6-enkidu-in-the-underworld-mesopotamian/>. Harper, K. The Fate of Rome: Climate, Disease, & the End of an Empire. Princeton: Princeton University Press, 2017. Hobbes, T. Leviathan. Cambridge: Cambridge University Press, 1991. Kant I. “Perpetual Peace.” In Political Writings, ed. H.S. Reiss. Trans. H.B. Nisbet. Cambridge: Cambridge UP, 1991. 93-130. Luria, A.R. Cognitive Development: Its Cultural and Social Foundations. Trans. M. Lopez-Morillas and L. Solotaroff. Cambridge, Mass.: Harvard UP, 1976. McCarthy, C. The Road. London: Picador, 2006. Melleuish, G.. “The State in World History: Perspectives and Problems.” Australian Journal of Politics and History 48.3 (2002): 322–336. ———. “Civilisation, Culture and Police.” Arts 20 (1998): 7–25. Melleuish, G., and S. Rizzo. “Limits of Naturalism: Plasticity, Finitude and the Imagination.” Cosmos & History 11.1 (2015): 221-238. Melleuish, G., and S.G. Rizzo. “Philosophy of History: Change, Stability and the Tragic Human Condition.” Cosmos and History: The Journal of Natural and Social Philosophy 13.3 (2017): 292-311. Musil, Robert. The Man without Qualities. Vol. 2. Trans. Sophie Wilkins. New York: Vintage International, 1996. Nongeri, B. Before Religion: A History of a Modern Concept. New Haven: Yale UP, 2013. Olivelle, P. Introduction. Upanisads. Trans. Patrick Olivelle. Oxford: Oxford UP, 1996. Parker, G. Global Crisis: War, Climate & Catastrophe in the Seventeenth Century. New Haven: Yale, 2013. Parmenides. Fragments: A Text and Translation with an Introduction by David Gallop. Toronto: U of Toronto P, 1984. Kindle edition. Pegg, M.G. A Most Holy War: The Albigensian Crusade and the Battle for Christendom. Oxford: Oxford UP, 2008. Sheldrake, Rupert. The Science Illusion. London: Coronet: 2013. Stokes, G. Introduction. In The Politics of Identity in Australia, ed. Geoffrey Stokes. Cambridge: Cambridge UP, 1997. Tannous, J. The Making of the Medieval Middle East. Princeton: Princeton UP, 2019. Taylor, J. Holy Dying. Grand Rapids, Mich.: Christian Classics Ethereal Library, 2000.

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The usual postmodern suspicions about diligently deciphering authorial intent or stridently seeking fixed meaning/s and/or binary distinctions in an artistic work aside, this self-indulgent essay pushes the boundaries regarding normative academic research, for it focusses on my own (minimally celebrated) published creative writing’s status as a literary innovation. Dedicated to illuminating some of the less common denominators at play in Australian horror, my paper recalls the creative writing process involved when I set upon the (arrogant?) goal of creating a new genre of creative writing: that of the ‘Aboriginal Fantastic’. I compare my work to the literary output of a small but significant group (2.5% of the population), of which I am a member: Aboriginal Australians. I narrow my focus even further by examining that creative writing known as Aboriginal horror. And I reduce the sample size of my study to an exceptionally small number by restricting my view to one type of Aboriginal horror literature only: the Aboriginal vampire novel, a genre to which I have contributed professionally with the 2011 paperback and 2012 e-book publication of That Blackfella Bloodsucka Dance! However, as this paper hopefully demonstrates, and despite what may be interpreted by some cynical commentators as the faux sincerity of my taxonomic fervour, Aboriginal horror is a genre noteworthy for its instability and worthy of further academic interrogation.Surprising to many, Aboriginal Australian mythology includes at least one truly vampire-like entity, despite Althans’ confident assertion that the Bunyip is “Australia’s only monster” (16) which followed McKee’s equally fearless claim that “there is no blackfella tradition of zombies or vampires” (201). Gelder’s Ghost Stories anthology also only mentions the Bunyip, in a tale narrated by Indigenous man Percy Mumbulla (250). Certainly, neither of these academics claim Indigeneity in their ethnicity and most Aboriginal Australian scholars will happily agree that our heterogeneous Indigenous cultures and traditions are devoid of opera-cape wearing Counts who sleep in coffins or are repelled by crucifix-wielding Catholics. Nevertheless, there are fascinating stories--handed down orally from one generation to the next (Australian Aborigines, of course, have no ancestral writing system)--informing wide-eyed youngsters of bloodsucking, supernatural entities that return from the grave to feed upon still living blackfellas: hence Unaipon describes the red-skinned, fig tree-dwelling monster, the “Yara Ma Yha Who […] which sucks the blood from the victim and leaves him helpless upon the ground” (218). Like most vampires, this monster imparts a similarly monstrous existence upon his prey, which it drains of blood through the suckers on its fingers, not its teeth. Additionally, Reed warns: “Little children, beware of the Yara-ma-yha-who! If you do not behave yourselves and do as you are told, they will come and eat you!” (410), but no-one suggests this horrible creature is actually an undead human.For the purposes of this paper at least, the defining characteristics of a vampire are firstly that it must have once been an ordinary, living human. Secondly, it must have an appetite for human blood. Thirdly, it must have a ghoulish inability to undergo a permanent death (note, zombies, unlike vampires it seems, are fonder of brains than fresh hemoglobin and are particularly easy to dispatch). Thus, according to my criteria, an arguably genuine Aboriginal Australian vampire is referred to when Bunson writes of the Mrart being an improperly buried member of the tribe who has returned after death to feed upon the living (13) and when Cheung notes “a number of vampire-like creatures were feared, most especially the mrart, the ghost of a dead person who attacked victims at night and dragged them away from campsites” (40). Unfortunately, details regarding this “number of vampire-like creatures” have not been collated, nor I fear, in this era of rapidly extinguishing Aboriginal Australian language use, are they ever likely to be.Perhaps the best hope for preservation of these little known treasures of our mythology lies not with anthropologists but with the nation’s Indigenous creative writers. Yet no blackfella novelist, apparently, has been interested in the monstrous, bloodsucking, Aboriginal Undead. Despite being described as dominating the “Black Australian novel” (Shoemaker 1), writer Mudrooroo--who has authored three vampire novels--reveals nothing of Aboriginal Australian vampirology in his texts. Significantly, however, Mudrooroo states that Aboriginal Australian novelists such as he “are devoting their words to the Indigenous existential being” (Indigenous 3). Existentiality, of course, has to do with questions of life, death and dying and, for we Aboriginal Australians, such questions inevitably lead to us addressing the terrible consequences of British invasion and genocide upon our cultural identity, and this is reflected in Mudrooroo’s effective use of the vampire trope in his three ‘Ghost Dreaming’ novels, as they are also known. Mudrooroo’s bloodsuckers, however, are the invading British and Europeans in his extended ‘white man as ghost’ metaphor: they are not sourced from Aboriginal Australian mythology.Mudrooroo does, notably, intertwine his story of colonising vampires in Australia with characters created by Bram Stoker in his classic novel Dracula (1897). He calls his first Aborigine to become a familiar “Renfield” (Undying 93), and even includes a soft-p*rn re-imagining of an encounter between characters he has inter-textually named “Lucy” and “Mina” (Promised 3). This potential for a contemporary transplantation of Stoker’s European characters to Australia was another aspect I sought to explore in my novel, especially regarding semi-autobiographical writing by mixed-race Aboriginal Australians such as Mudrooroo and myself. I wanted to meta-fictionally insert my self-styled anti-hero into a Stoker-inspired milieu. Thus my work features a protagonist who is confused and occasionally ambivalent about his Aboriginal identity. Brought up as Catholic, as I was, he succumbs to an Australian re-incarnation of Stoker’s Dracula as Anti-Christ and finds himself battling the true-believers of the Catholic Church, including a Moroccan version of Professor Van Helsing and a Buffy-like, quasi-Islamic vampire slayer.Despite his once revered status, Mudrooroo is now exiled from the Australian literary scene as a result of his claim to Indigeneity being (apparently) disproven (see Clark). Illness and old age prevent him from defending the charges, hence it is unlikely that Mudrooroo (or Colin Johnson as he was formerly known) will further develop the Aboriginal Australian vampire trope in his writing. Which situation leaves me to cautiously identify myself as the sole Aboriginal Australian novelist exploring Indigenous vampires in his/her creative writing, as evidenced by my 312 page novel That Blackfella Bloodsucka Dance!, which was a prescribed text in a 2014 Indiana University course on World Literature (Halloran).Set in a contemporary Australia where disparate existential explanations including the Aboriginal Dreamtime, Catholicism, vampirism and atheism all co-exist, the writing of my novel was motivated by the question: ‘How can such incongruent ideologies be reconciled or bridged?’ My personal worldview is influenced by all four of these explanations for the mysteries of life and death: I was brought up in Catholicism but schooled in scientific methodology, which evolved into an insipid atheism. Culturally I was drawn to the gothic novel and developed an intellectual interest in Stoker’sDracula and its significance as a pro-Catholic, covert mission of proselytization (see Starrs 2004), whilst simultaneously learning more of my totem, Garrawi (the Sulphur-crested White co*ckatoo), and the Aboriginal Dreamtime legends of my ancestral forebears. Much of my novel concerns questions of identity for a relatively light-complexioned, mixed ancestry Aboriginal Australian such as myself, and the place such individuals occupy in the post-colonial world. Mudrooroo, perhaps, was right in surmising that we Aboriginal Australian authors are devoted to writing about “the Indigenous existential being” for my Aboriginal vampire novel is at least semi-autobiographical and fixated on the protagonist’s attempts to reconcile his atheism with his Dreamtime teachings and Catholicism. But Mudrooroo’s writing differs markedly from my own when it comes to the expectations he has regarding the audience’s acceptance of supernatural themes. He apparently fully believed in the possibility of such unearthly spirits existing, and wrote of the “Maban Reality” whereby supernatural events are entirely tenable in the Aboriginal Australian world-view, and the way these matters are presented suggests he expects the reader to be similarly convinced. With this Zeitgeist, Mudrooroo’s ‘Ghost Dreaming’ novels can be accurately described as Aboriginal Gothic. In this genre, Chanady explains, “the supernatural, as well as highly improbable events, are presented without any comment by the magical realist narrator” ("Magic Realism" 431).What, then, is the meaning of Aboriginal Gothic, given we Aboriginal peoples have no haunted castles or mist-shrouded graveyards? Again according to Chanady, as she set out in her groundbreaking monograph of 1985, in a work of Magical Realism the author unquestioningly accepts the supernatural as credible (10-12), even as, according to Althans, it combines “the magical and realist, into a new perspective of the world, thus offering alternative ways and new approaches to reality” (26). From this general categorisation, Althans proposes, comes the specific genre of Aboriginal Gothic, which is Magical Realism in an Indigenous context that creates a “cultural matrix foreign to a European audience [...] through blending the Gothic mode in its European tradition with the myths and customs of Aboriginal culture” (28-29). She relates the Aboriginal Gothic to Mudrooroo’s Maban Reality due to its acting “as counter-reality, grounded in the earth or country, to a rational worldview and the demands of a European realism” (28). Within this category sit not only the works of Aboriginal Australian novelists such as Mudrooroo, but also more recent novels by Aboriginal Australian writers Kim Scott and Alexis Wright, who occasionally indulge in improbable narratives informed by supernatural beings (while steering disappointingly clear of vampires).But there is more to the Aboriginal Gothic than a naïve acceptance of Maban Reality, or, for that matter, any other Magical Realist treatments of Aboriginal Australian mythology. Typically, the work of Aboriginal Gothic writers speaks to the historical horrors of colonisation. In contrast to the usually white-authored Australian Gothic, in which the land down under was seen as terrifying by the awestruck colonisers, and the Aborigine was portrayed as “more frightening than any European demon” (Turcotte, "Australian Gothic" 10), the Aboriginal Gothic sometimes reverses roles and makes the invading white man the monster. The Australian Gothic was for Aborigines, “a disabling, rather than enabling, discourse” (Turcotte, "Australian Gothic" 10) whilst colonial Gothic texts egregiously portrayed the colonised subject as a fearsome and savage Other. Ostensibly sub-human, from a psychoanalytic point of view, the Aborigine may even have symbolised the dark side of the British settler, but who, in the very act of his being subjugated, assures the white invader of his racial superiority, moral integrity and righteous identity. However, when Aboriginal Australian authors reiterate, when we subjugated savages wrestle the keyboard away, readers witness the Other writing back, critically. Receivers of our words see the distorted and silencing master discourse subverted and, indeed, inverted. Our audiences are subjectively repositioned to see the British Crown as the monster. The previously presumed civil coloniser is instead depicted as the author and perpetrator of a violently racist, criminal discourse, until, eventually, s/he is ultimately ‘Gothicised’: eroded and made into the Other, the villainous, predatory savage. In this style of vicious literary retaliation Mudrooroo excelled. Furthermore, as a mixed ancestry Aborigine, like myself, Mudrooroo represented in his very existence, the personification of Aboriginal Gothic, for as Idilko Riendes writes, “The half caste is reminiscent of the Gothic monstrous, as the half caste is something that seems unnatural at first, evoking fears” (107). Perhaps therein lies a source of the vehemency with which some commentators have pilloried Mudrooroo after the somewhat unconvincing evidence of his non-Indigeneity? But I digress from my goal of explicating the meaning of the term Aboriginal Gothic.The boundaries of any genre are slippery and one of the features of postmodern literature is its deliberate blurring of boundaries, hence defining genres is not easy. Perhaps the Gothic can be better understood when the meaning of its polar opposite, the Fantastic, is better understood. Ethnic authorial controversies aside and returning to the equally shady subject of authorial intent, in contrast to the Aboriginal Gothic of novelists Mudrooroo, Scott and Wright, and their accepting of the supernatural as plausible, the Fantastic in literature is characterised by an enlightened rationality in which the supernatural is introduced but ultimately rejected by the author, a literary approach that certainly sits better with my existential atheism. Chanady defined and illustrated the genre as follows: “the fantastic […] reaffirmed hegemonic Western rational paradigms by portraying the supernatural in a contradictory manner as both terrifying and logically impossible […] My examples of the fantastic were drawn from the work of major French writers such as Merimee and Maupassant” ("Magic Realism" 430). Unfortunately, Chanady was unable to illustrate her concept of the Fantastic with examples of Aboriginal horror writing. Why? Because none existed until my novel was published. Whereas Mudrooroo, Scott and Wright incorporated the Magical Realism of Aboriginal Australian mythology into their novels, and asked their readers to accept it as not only plausible but realistic and even factual, I wanted to create a style that blends Aboriginal mythology with the European tradition of vampires, but ultimately rejects this “cultural matrix” due to enlightened rationality, as I deliberately and cynically denounce it all as fanciful superstition.Certainly, the adjective “fantastic” is liberally applied to much of what we call Gothic horror literature, and the sub-genre of Indigenous vampire literature is not immune to this confusion, with non-Australian Indigenous author Aaron Carr’s 1995 Native American vampire novel, The Eye Killers, unhelpfully described in terms of the “fantastic nature of the genre” (Tillett 149). In this novel,Carr exposes contemporary Native American political concerns by skillfully weaving multiple interactive dialogues with horror literature and film, contemporary U.S. cultural preoccupations, postmodern philosophies, traditional vampire lore, contemporary Native literature, and Native oral traditions. (Tillett 150)It must be noted, however, that Carr does not denounce the supernatural vampire and its associated folklore, be it European or Laguna/Kerasan/Navajo, as illogical or fanciful. This despite his “dialogues with […] contemporary U.S. cultural preoccupations [and] postmodern philosophies”. Indeed, the character “Diana” at one stage pretends to pragmatically denounce the supernatural whilst her interior monologue strenuously defends her irrational beliefs: the novel reads: “‘Of course there aren’t any ghosts,’ Diana said sharply, thinking: Of course there were ghosts. In this room. Everywhere” (197). In taking this stock-standard approach of expecting the reader to believe wholeheartedly in the existence of the Undead, Carr locates his work firmly in the Aboriginal Gothic camp and renders commentators such as Tillett liable to be called ignorant and uninformed when they label his work fantastic.The Aboriginal Gothic would leave the reader convinced a belief in the supernatural is non-problematic, whereas the Aboriginal Fantastic novel, where it exists, would, while enjoying the temporary departure from the restraints of reality, eventually conclude there are no such things as ghosts or vampires. Thus, my Aboriginal Fantastic novel That Blackfella Bloodsucka Dance! was intended from the very beginning of the creative writing process to be an existentially diametric alternative to Magical Realism and the Aboriginal Gothic (at least in its climactic denouement). The narrative features a protagonist who, in his defeat, realises the danger in superstitious devotion and in doing so his interior monologue introduces to the literary world the new Aboriginal Fantastic genre. Despite a Foucauldian emphasis in most of my critical analysis in which an awareness of the constructed status and nature of the subject/focus of knowledge undermines the foundations of any reductive typology, I am unhesitant in my claim to having invented a new genre of literature here. Unless there is, undiscovered by my research, a yet-to-be heralded work of Aboriginal horror that recognises the impossibility of its subject, my novel is unique even while my attitude might be decried as hubristic. I am also cognizant of the potential for angry feedback from my Aboriginal Australian kin, for my innovative genre is ultimately denigrating of all supernatural devotion, be it vampiric or Dreamtime. Aboriginal Fantastic writing rejects such mythologies as dangerous, fanciful superstition, but I make the (probably) too-little-too-late defence that it rejects the Indigenous existential rationale somewhat less vigorously than it rejects the existential superstitions of Catholicism and/or vampirism.This potential criticism I will forbear, perhaps sullenly and hopefully silently, but I am likely to be goaded to defensiveness by those who argue that like any Indigenous literature, Aboriginal Australian writing is inherently Magical Realist, and that I forsake my culture when I appeal to the rational. Chanady sees “magic realism as a mode that expresses important points of view, often related to marginality and subalternity” ("Magic Realism" 442). She is not alone in seeing it as the generic cultural expression of Indigenous peoples everywhere, for Bhabha writes of it as being the literature of the postcolonial world (6) whilst Rushdie sees it as the expression of a third world consciousness (301). But am I truly betraying my ancestral culture when I dismiss the Mrart as mere superstition? Just because it has colour should we revere ‘black magic’ over other (white or colourless) superstitions? Should we not suspect, as we do when seated before stage show illusionists, some sleight of (writing) hand? Some hidden/sub-textual agenda meant to entertain not educate? Our world has many previously declared mysteries now easily explained by science, and the notion of Earth being created by a Rainbow Serpent is as farcical to me as the notion it was created a few thousand years ago in seven days by an omniscient human-like being called God. If, in expressing this dubiousness, I am betraying my ancestors, I can only offer detractors the feeble defence that I sincerely respect their beliefs whilst not personally sharing them. I attempt no delegitimising of Aboriginal Australian mythology. Indeed, I celebrate different cultural imaginaries for they make our quotidian existence more colourful and enjoyable. There is much pleasure to be had in such excursions from the pedantry of the rational.Another criticism I might hear out--intellectually--would be: “Most successful literature is Magical Realist, and supernatural stories are irresistible”, a truism most commercially successful authors recognise. But my work was never about sales, indeed, the improbability of my (irresistible?) fiction is didactically yoked to a somewhat sanctimonious moral. My protagonist realises the folly and danger in superstitious devotion, although his atheistic epiphany occurs only during his last seconds of life. Thus, whilst pushing this barrow of enlightened rationality, my novel makes a somewhat original contribution to contemporary Australian culture, presenting in a creative writing form rather than anthropological report, an understanding of the potential for melding Aboriginal mythology with Catholicism, the “competing Dreamtimes, white and black” as Turcotte writes ("Re-mastering" 132), if only at the level of ultimately accepting, atheistically, that all are fanciful examples of self-created beyond-death identity, as real--or unreal--as any other religious meme. Whatever vampire literature people read, most such consumers do not believe in the otherworldly antagonists, although there is profound enjoyment to be had in temporarily suspending disbelief and even perpetuating the meme into the mindsets of others. Perhaps, somewhere in the sub-conscious, pre-rational recesses of our caveman-like brains, we still wonder if such supernatural entities reflect a symbolic truth we can’t quite apprehend. Instead, we use a totemic figure like the sultry but terrifying Count Dracula as a proxy for other kinds of primordial anxieties we cannot easily articulate, whether that fear is the child rapist on the loose or impending financial ruin or just the overwhelming sense that our contemporary lifestyles contain the very seeds of our own destruction, and we are actively watering them with our insouciance.In other words, there is little that is new in horror. Yes, That Blackfella Bloodsucka Dance! is an example of what I call the new genre of Aboriginal Fantastic but that claim is not much of an original contribution to knowledge, other than being the invention of an extra label in an unnecessarily formalist/idealist lexicon of literary taxonomy. Certainly, it will not create a legion of fans. But these days it is difficult for a novelist to find anything really new to write about, genre-wise, and if there is a reader prepared to pay hard-earned money for a copy, then I sincerely hope they do not feel they have purchased yet another example of what the HBO television show Californication’s creative writing tutor Hank Moody (David Duchovny) derides as “lame vampire fiction” (episode 2, 2007). I like to think my Aboriginal Fantastic novel has legs as well as fangs. References Althans, Katrin. Darkness Subverted: Aboriginal Gothic in Black Australian Literature and Film. Bonn: Bonn UP, 2010. Bhabha, Homi. Nation and Narration. London and New York: Routledge, 1990. Bunson, Matthew. The Vampire Encyclopedia. New York: Gramercy Books, 1993. Carr, Aaron A. Eye Killers. Norman: U of Oklahoma P, 1995. Chanady, Amaryll. Magical Realism and the Fantastic: Resolved versus Unresolved Antinomy. New York: Garland Publishing, 1985. Chanady, Amaryll. “Magic Realism Revisited: The Deconstruction of Antinomies.” Canadian Review of Comparative Literature (June 2003): 428-444. Cheung, Theresa. The Element Encyclopaedia of Vampires. London: Harper Collins, 2009. Clark, Maureen. Mudrooroo: A Likely Story: Identity and Belonging in Postcolonial Australia. Frankfurt: Peter Lang, 2007. Gelder, Ken. The Oxford Book of Australian Ghost Stories. Oxford: Oxford UP, 1994. Halloran, Vivien. “L224: Introduction to World Literatures in English.” Department of English, Indiana University, 2014. 2 Aug. 2014 ‹http://www.indiana.edu/~engweb/undergradCourses_spring.shtml›. McKee, Alan. “White Stories, Black Magic: Australian Horror Films of the Aboriginal.”Aratjara: Aboriginal Culture and Literature in Australia. Eds. Dieter Riemenschneider and Geoffrey V. Davis. Amsterdam: Rodopi Press (1997): 193-210. Mudrooroo. The Indigenous Literature of Australia. Melbourne: Hyland House, 1997. Mudrooroo. The Undying. Sydney: Harper Collins, 1998. Mudrooroo. The Promised Land. Sydney: Harper Collins, 2000. Reed, Alexander W. Aboriginal Myths, Legends and Fables. Sydney: Reed New Holland, 1999. Riendes, Ildiko. “The Use of Gothic Elements as Manifestations of Regaining Aboriginal Identity in Kim Scott’s Benang: From the Heart.” Topos 1.1 (2012): 100-114. Rushdie, Salman. “Gabriel Garcia Marquez.” Imaginary Homelands: Essays and Criticism 1981-1991. London: Granta and Penguin Books, 1991. Shoemaker, Adam. Mudrooroo. Sydney: Harper Collins, 1993. Starrs, D. Bruno. “Keeping the Faith: Catholicism in Dracula and its Adaptations.” Journal of Dracula Studies 6 (2004): 13-18. Starrs, D. Bruno. That Blackfella Bloodsucka Dance! Saarbrücken, Germany: Just Fiction Edition (paperback), 2011; Starrs via Smashwords (e-book), 2012. Tillett, Rebecca. “‘Your Story Reminds Me of Something’: Spectacle and Speculation in Aaron Carr’s Eye Killers.” Ariel: A Review of International English Literature 33.1 (2002): 149-73. Turcotte, Gerry. “Australian Gothic.” Faculty of Arts — Papers, University of Wollongong, 1998. 2 Aug. 2014 ‹http://ro.uow.edu.au/artspapers/60/›. Turcotte, Gerry. “Re-mastering the Ghosts: Mudrooroo and Gothic Refigurations.” Mongrel Signatures: Reflections on the Work of Mudrooroo. Ed. Annalisa Oboe. Amsterdam: Rodopi Press (2003): 129-151. Unaipon, David. Legendary Tales of the Australian Aborigines. Eds. Stephen Muecke and Adam Shoemaker. Carlton: The Miegunyah Press, 2006.

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I called your producer on the way here in the car because I was very excited. I found out … I did one of those genetic testing things and I found out that I'm 63 percent Irish … I had no idea. I had no idea! I thought I was Scottish and Welsh. It turns out my parents are just full of sh*t, I guess. But now I’m Irish and it just makes so much sense! I'm a really good drinker. I love St. Patrick's Day. Potatoes are delicious. I'm looking forward to meeting all my cousins … [to Conan O’Brien] You and I are probably related! … Now I get to say things like, “It’s in me genes! I love that Conan O’Brien; he’s such a nice fella.” You’re kinda like a giant leprechaun. (Reese Witherspoon, Tuesday 21 March 2017)IntroductionAs an Irishman and a football fan, I watched the unfolding 2016 UEFA European Championship in France (hereafter ‘Euro 2016’) with a mixture of trepidation and delight. Although the Republic of Ireland team was eventually knocked out of the competition in defeat to the host nation, the players performed extremely well – most notably in defeating Italy 1:0. It is not the on-field performance of the Irish team that interests me in this short article, however, but rather how Irish fans travelling to the competition were depicted in the surrounding international news coverage. In particular, I focus on the centrality of fan footage – shot on smart phones and uploaded to YouTube (in most cases by fans themselves) – in this news coverage. In doing so, I reflect on how sports fans contribute to wider understandings of nationness in the global imagination and how their behaviour is often interpreted (as in the case here) through long-established tropes about people and places. The Media ManifoldTo “depict” something is to represent it in words and pictures. As the contemporary world is largely shaped by and dependent on mass media – and different forms of media have merged (or “converged”) through digital media platforms – mediated forms of depiction have become increasingly important in our lives. On one hand, the constant connectivity made possible in the digital age has made the representation of people and places less controllable, insofar as the information and knowledge about our world circulating through media devices are partly created by ordinary people. On the other hand, traditional broadcast media arguably remain the dominant narrators of people and places worldwide, and their stories, Gerbner reminds us, are largely formula-driven and dramatically charged, and work to “retribalize” modern society. However, a more important point, I suggest, is that so-called new and old media can no longer be thought of as separate and discrete; rather, our attention should focus on the complex interrelations made possible by deep mediatisation (Couldry and Hepp).As an example, consider that the Youtube video of Reese Witherspoon’s recent appearance on the Conan O’Brien chat show – from which the passage at the start of this article is taken – had already been viewed 54,669 times when I first viewed it, a mere 16 hours after it was originally posted. At that point, the televised interview had already been reported on in a variety of international digital news outlets, including rte.ie, independent.ie., nydailynews.com, msn.com, huffingtonpost.com, cote-ivoire.com – and myriad entertainment news sites. In other words, this short interview was consumed synchronously and asynchronously, over a number of different media platforms; it was viewed and reviewed, and critiqued and commented upon, and in turn found itself the subject of news commentary, which fed the ongoing cycle. And yet, it is important to also note that a multiplicity of media interactions does not automatically give rise to oppositional discourse and ideological contestation, as is sometimes assumed. In fact, how ostensibly ‘different’ kinds of media can work to produce a broadly shared construction of a people and place is particularly relevant here. Just as Reese Witherspoon’s interview on the Conan O’Brien show perpetuates a highly stereotypical version of Irishness across a number of platforms, news coverage of Irish fans at Euro 2016 largely conformed to established tropes about Irish people, but this was also fed – to some extent – by Irish fans themselves.Irish Identity, Sport, and the Global ImaginationThere is insufficient space here to describe in any detail the evolving representation of Irish identity, about which a vast literature has developed (nationally and internationally) over the past several decades. As with other varieties of nationness, Irishness has been constructed across a variety of cultural forms, including advertising, art, film, novels, travel brochures, plays and documentaries. Importantly, Irishness has also to a great extent been constructed outside of Ireland (Arrowsmith; Negra).As is well known, the Irish were historically constructed by their colonial masters as a small uncivilised race – as primitive wayward children, prone to “sentimentality, ineffectuality, nervous excitability and unworldliness” (Fanning 33). When pondering the “Celtic nature,” the renowned English poet and cultural critic Mathew Arnold concluded that “sentimental” was the best single term to use (100). This perception pervaded internationally, with early depictions of Irish-Americans in US cinema centring on varieties of negative excess, such as lawlessness, drunkenness and violence (Rains). Against this prevailing image of negative excess, the intellectuals and artists associated with what became known as the Celtic Revival began a conscious effort to “rebrand” Ireland from the nineteenth century onwards, reversing the negatives of the colonial project and celebrating Irish tradition, language and culture (Fanning).At first, only distinctly Irish sports associated with the amateur Gaelic Athletic Association (GAA) were co-opted in this very particular nation-building project. Since then, however, sport more generally has acted as a site for the negotiation of a variety of overlapping Irish identities. Cronin, for example, describes how the GAA successfully repackaged itself in the 1990s to reflect the confidence of Celtic Tiger Irishness while also remaining rooted in the counties and parishes across Ireland. Studies of Irish football and rugby have similarly examined how these sports have functioned as representatives of changed or evolving Irish identities (Arrowsmith; Free). And yet, throughout Ireland’s changing economic fortunes – from boom to bust, to the gradual renewal of late – a touristic image of Irishness has remained hegemonic in the global imagination. In popular culture, and especially American popular culture, Ireland is often depicted as a kind of pre-industrial theme park – a place where the effects of modernity are felt less, or are erased altogether (Negra). The Irish are known for their charm and sociability; in Clancy’s words, they are seen internationally as “simple, clever and friendly folk” (98). We can identify a number of representational tropes within this dominant image, but two in particular are apposite here: ‘smallness’ and ‘happy-go-luckiness’.Sporting NewsBefore we consider Euro 2016, it is worth briefly considering how the news industry approaches such events. “News”, Dahlgren reminds us, is not so much “information” as it is a specific kind of cultural discourse. News, in other words, is a particular kind of discursive composition that constructs and narrates stories in particular ways. Approaching sports coverage from this vantage point, Poulton and Roderick (xviii) suggest that “sport offers everything a good story should have: heroes and villains, triumph and disaster, achievement and despair, tension and drama.” Similarly, Jason Tuck observes that the media have long had a tendency to employ the “vocabulary of war” to “hype up sporting events,” a discursive tactic which, he argues, links “the two areas of life where the nation is a primary signifier” (190-191).In short, sport is abundant in news values, and media professionals strive to produce coverage that is attractive, interesting and exciting for audiences. Stead (340) suggests that there are three key characteristics governing the production of “media sports packages”: spectacularisation, dramatisation, and personalisation. These production characteristics ensure that sports coverage is exciting and interesting for viewers, but that it also in some respects conforms to their expectations. “This ‘emergent’ quality of sport in the media helps meet the perpetual audience need for something new and different alongside what is familiar and known” (Rowe 32). The disproportionate attention to Irish fans at Euro 2016 was perhaps new, but the overall depiction of the Irish was rather old, I would argue. The news discourse surrounding Euro 2016 worked to suggest, in the Irish case at least, that the nation was embodied not only in its on-field athletic representatives but more so, perhaps, in its travelling fans.Euro 2016In June 2016 the Euros kicked off in France, with the home team beating Romania 2-1. Despite widespread fears of potential terrorist attacks and disruption, the event passed successfully, with Portugal eventually lifting the Henri Delaunay Trophy. As the competition progressed, the behaviour of Irish fans quickly became a central news story, fuelled in large part by smart phone footage uploaded to the internet by Irish fans themselves. Amongst the many videos uploaded to the internet, several became the focus of news reports, especially those in which the goodwill and childlike playfulness of the Irish were on show. In one such video, Irish fans are seen singing lullabies to a baby on a Bordeaux train. In another video, Irish fans appear to help a French couple change a flat tire. In yet another video, Irish fans sing cheerfully as they clean up beer cans and bottles. (It is noteworthy that as of July 2017, some of these videos have been viewed several million times.)News providers quickly turned their attention to Irish fans, sometimes using these to draw stark contrasts with the behaviour of other fans, notably English and Russian fans. Buzzfeed, followed by ESPN, followed by Sky News, Le Monde, Fox News, the Washington Post and numerous other providers celebrated the exploits of Irish fans, with some such as Sky News and Aljazeera going so far as to produce video montages of the most “memorable moments” involving “the boys in green.” In an article titled ‘Irish fans win admirers at Euro 2016,’ Fox News reported that “social media is full of examples of Irish kindness” and that “that Irish wit has been a fixture at the tournament.” Aljazeera’s AJ+ news channel produced a video montage titled ‘Are Irish fans the champions of Euro 2016?’ which included spliced footage from some of the aforementioned videos. The Daily Mirror (UK edition) praised their “fun loving approach to watching football.” Similarly, a headline for NPR declared, “And as if they could not be adorable enough, in a quiet moment, Irish fans sang on a French train to help lull a baby to sleep.” It is important to note that viewer comments under many of these articles and videos were also generally effusive in their praise. For example, under the video ‘Irish Fans help French couple change flat tire,’ one viewer (Amsterdam 410) commented, ‘Irish people nicest people in world by far. they always happy just amazing people.’ Another (Juan Ardilla) commented, ‘Irish fans restored my faith in humanity.’As the final stages of the tournament approached, the Mayor of Paris announced that she was awarding the Medal of the City of Paris to Irish fans for their sporting goodwill. Back home in Ireland, the behaviour of Irish fans in France was also celebrated, with President Michael D. Higgins commenting that “Ireland could not wish for better ambassadors abroad.” In all of this news coverage, the humble kindness, helpfulness and friendliness of the Irish are depicted as native qualities and crystallise as a kind of ideal national character. Though laudatory, the tropes of smallness and happy-go-luckiness are again evident here, as is the recurrent depiction of Irishness as an ‘innocent identity’ (Negra). The “boys” in green are spirited in a non-threatening way, as children generally are. Notably, Stephan Reich, journalist with German sports magazine 11Freunde wrote: “the qualification of the Irish is a godsend. The Boys in Green can celebrate like no other nation, always peaceful, always sympathetic and emphatic, with an infectious, childlike joy.” Irishness as Antidote? The centrality of the Irish fan footage in the international news coverage of Euro 2016 is significant, I suggest, but interpreting its meaning is not a simple or straightforward task. Fans (like everyone) make choices about how to present themselves, and these choices are partly conscious and partly unconscious, partly spontaneous and partly conditioned. Pope (2008), for example, draws on Emile Durkheim to explain the behaviour of sports fans sociologically. “Sporting events,” Pope tells us, “exemplify the conditions of religious ritual: high rates of group interaction, focus on sacred symbols, and collective ritual behaviour symbolising group membership and strengthening shared beliefs, values, aspirations and emotions” (Pope 85). Pope reminds us, in other words, that what fans do and say, and wear and sing – in short, how they perform – is partly spontaneous and situated, and partly governed by a long-established fandom pedagogy that implies familiarity with a whole range of international football fan styles and embodied performances (Rowe). To this, we must add that fans of a national sports team generally uphold shared understandings of what constitutes desirable and appropriate patriotic behaviour. Finally, in the case reported here, we must also consider that the behaviour of Irish fans was also partly shaped by their awareness of participating in the developing media sport spectacle and, indeed, of their own position as ‘suppliers’ of news content. In effect, Irish fans at Euro 2016 occupied an interesting hybrid position between passive consumption and active production – ‘produser’ fans, as it were.On one hand, therefore, we can consider fan footage as evidence of spontaneous displays of affective unity, captured by fellow participants. The realism or ‘authenticity’ of these supposedly natural and unscripted performances is conveyed by the grainy images, and amateur, shaky camerawork, which ironically work to create an impression of unmediated reality (see Goldman and Papson). On the other hand, Mike Cronin considers them contrived, staged, and knowingly performative, and suggestive of “hyper-aware” Irish fans playing up to the camera.However, regardless of how we might explain or interpret these fan performances, it is the fact that they play a role in making Irishness public that most interests me here. For my purposes, the most important consideration is how the patriotic performances of Irish fans both fed and harmonized with the developing news coverage; the resulting depiction of the Irish was partly an outcome of journalistic conventions and partly a consequence of the self-essentialising performances of Irish fans. In a sense, these fan-centred videos were ready-made or ‘packaged’ for an international news audience: they are short, dramatic and entertaining, and their ideological content is in keeping with established tropes about Irishness. As a consequence, the media-sport discourse surrounding Euro 2016 – itself a mixture of international news values and home-grown essentialism – valorised a largely touristic understanding of Irishness, albeit one that many Irish people wilfully celebrate.Why such a construction of Irishness is internationally appealing is unclear, but it is certainly not new. John Fanning (26) cites a number of writers in highlighting that Ireland has long nurtured a romantic self-image that presents the country as a kind of balm for the complexities of the modern world. For example, he cites New York Times columnist Thomas Friedman, who observed in 2001 that “people all over the world are looking to Ireland for its reservoir of spirituality hoping to siphon off what they can feed to their souls which have become hungry for something other than consumption and computers.” Similarly, Diane Negra writes that “virtually every form of popular culture has in one way or another, presented Irishness as a moral antidote to contemporary ills ranging from globalisation to post-modern alienation, from crises over the meaning and practice of family values to environmental destruction” (3). Earlier, I described the Arnoldian image of the Irish as a race governed by ‘negative excess’. Arguably, in a time of profound ideological division and resurgent cultural nationalism – a time of polarisation and populism, of Trumpism and Euroscepticism – this ‘excess’ has once again been positively recoded, and now it is the ‘sentimental excess’ of the Irish that is imagined as a salve for the cultural schisms of our time.ConclusionMuch has been made of new media powers to contest official discourses. Sports fans, too, are now considered much less ‘controllable’ on account of their ability to disrupt official messages online (as well as offline). The case of Irish fans at Euro 2016, however, offers a reminder that we must avoid routine assumptions that the “uses” made of “new” and “old” media are necessarily divergent (Rowe, Ruddock and Hutchins). My interest here was less in what any single news item or fan-produced video tells us, but rather in the aggregate construction of Irishness that emerges in the media-sport discourse surrounding this event. Relatedly, in writing about the London Olympics, Wardle observed that most of what appeared on social media concerning the Games did not depart significantly from the celebratory tone of mainstream news media organisations. “In fact the absence of any story that threatened the hegemonic vision of the Games as nation-builder, shows that while social media provided an additional and new form of newsgathering, it had to fit within the traditional news structures, routines and agenda” (Wardle 12).Obviously, it is important to acknowledge the contestability of all media texts, including the news items and fan footage mentioned here, and to recognise that such texts are open to multiple interpretations based on diverse reading positions. And yet, here I have suggested that there is something of a ‘preferred’ reading in the depiction of Irish fans at Euro 2016. The news coverage, and the footage on which it draws, are important because of what they collectively suggest about Irish national identity: here we witness a shift from identity performance to identity writ large, and one means of analysing their international (and intertextual significance), I have suggested, is to view them through the prism of established tropes about Irishness.Travelling sports fans – for better or worse – are ‘carriers’ of places and cultures, and they remind us that “there is also a cultural economy of sport, where information, images, ideas and rhetorics are exchanged, where symbolic value is added, where metaphorical (and sometimes literal, in the case of publicly listed sports clubs) stocks rise and fall” (Rowe 24). There is no question, to borrow Rowe’s term, that Ireland’s ‘stocks’ rose considerably on account of Euro 2016. In news terms, Irish fans provided entertainment value; they were the ‘human interest’ story of the tournament; they were the ‘feel-good’ factor of the event – and importantly, they were the suppliers of much of this content (albeit unofficially). Ultimately, I suggest that we think of the overall depiction of the Irish at Euro 2016 as a co-construction of international news media practices and the self-presentational practices of Irish fans themselves. The result was not simply a depiction of idealised fandom, but more importantly, an idealisation of a people and a place, in which the plucky little people on tour became the global standard bearers of Irish identity.ReferencesArnold, Mathew. Celtic Literature. 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